StrategyBox, After Closing $2 Million In Financing, Is Hiring For Multiple Roles

StrategyBox, the Vancouver-based marketing intelligence company that last week announced a $2M seed round led by London’s Fuel Ventures, is hiring for multiple roles and launching new employee benefits to help counter the impact of the global pandemic for its employees. StrategyBox makes customer journey mapping simple using AI. Companies in SaaS, retail, finance and media use StrategyBox to understand which marketing activities drive sales and what to do next to drive up results. The company is hiring for Front End…

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

Jim Gaffigan Becomes First Comedian to Get His Own SiriusXM Pop-up Channel

The Jim Gaffigan Channel launches on SiriusXM's streaming platform Two new unreleased stand-up albums to premiere on the channel SiriusXM announced the launch of The Jim Gaffigan Channel, which features the prolific comedian's full stand-up library as well as two never-before-heard albums, interviews, and other rare material. The channel launched today on SiriusXM's streaming platform and will run through August 13. Known for his largely clean, sarcastic material about everyday life (food, fatherhood, and laziness)…

SiriusXM Appoints Entertainment Industry Executive, Jonelle Procope

Sirius XM Holdings Inc., the leading audio entertainment company in the US, announced the appointment of Jonelle Procope as a new independent member of its Board of Directors. Ms. Procope brings to the SiriusXM Board significant entertainment industry, legal and business experience. She serves as the President and CEO of the Apollo Theater Foundation, Inc., a non-profit organization that operates the Apollo Theater in New York. She is also an active member of many civic and community organizations in New York City.…

SiriusXM to Acquire Stitcher

Transaction will Combine the Leading Audio Entertainment Company in the U.S. with a Pioneer in Podcast Production, Distribution, and Ad Sales Acquisition will Create the Premier Full-Service Platform for Podcast Creators, Publishers, and Advertisers Stitcher Podcasts Include Freakonomics Radio, My Favorite Murder, How Did This Get Made?, SuperSoul Sunday from The Oprah Winfrey Network, Office Ladies, Conan O'Brien Needs a Friend, Literally! with Rob Lowe, LeVar Burton Reads, Comedy Bang! Bang!, and WTF with Marc Maron…

SendtoNews Joins the IRIS.TV Contextual Video Marketplace

IRIS.TV, a video intelligence platform, announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way. The…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

Hallmark Christmas Movie Fans: Frndly TV Has a Plan to Keep Your Christmas Spirit Year-Round

Frndly TV includes 15 live TV channels including all 3 Hallmark Channels, UPtv, INSP, The Weather Channel, GSN, and more starting at only $5.99/mo. Frndly TV is the only live TV service, including cable TV, that offers its customers the ability to keep all 130+ 'Christmas in July' movies through Christmas 2020 without worrying about running out of DVR space Available on Roku, Amazon Fire, Chromecast, Apple TV, iOS and Android mobile apps Frndly TV, the first-ever live and on-demand TV streaming service tailored…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

LogMeIn Appoints Two New Leaders with Hiring of New CFO and Chief Product & Technology Officer

Rich Veldran and Paddy Srinivasan bolster LogMeIn’s executive leadership as company positions itself to power the work-from-anywhere era LogMeIn, Inc. a cloud leader empowering the work-from-anywhere era, has announced the appointment of two new officers to its executive leadership team. Rich Veldran will join LogMeIn as the Company’s new Chief Financial Officer (CFO) following the October 2019 announcement that current CFO, Ed Herdiech, would be retiring in 2020. Paddy Srinivasan, who was GM of Data and Machine Learning…

DBTA Names IRI a Top 100 Data Management Company Again

Big Data Manipulation & Masking ISV Recognized for Fifth Straight Year Innovative Routines International, has again been included in Database Trends and Applications (DBTA) magazine's "DBTA 100: The Companies That Matter Most in Data". The list spotlights "innovative vendors are addressing both emerging and long-standing challenges" in data management. DBTA 100: The Companies That Matter Most in Data IRI Voracity - Total Data Management Platform "Today, there is a constantly evolving list…

Aurora Announces Integration and Partnership With IRIS CRM

Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall. Marketing Technology News: Nielsen Advances…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

Assembly Announces Hiring of Ben Warner as CFO

E-commerce technology company Assembly announced that Ben Warner has joined the company as Chief Financial Officer. Mr. Warner joins Assembly with broad experience in corporate and operational finance, most recently serving as VP of Finance at Clutter, a full-service storage and logistics service backed by Sequoia Capital and Softbank. While at Clutter, Mr. Warner oversaw strategic planning, budgeting, accounting and legal affairs. During his time at Clutter, Mr Warner played an integral role in scaling the company's…

Empirix Releases Industry’s First Self-Service, End-to-End Test Solution

Empirix Inc., the leader in test automation and network and service performance monitoring, assurance and analytics, today announced the availability of new functionality in their Hammer Cloud Platform, making it the industry's first self-service test automation solution capable of testing and monitoring the performance of the network, infrastructure and applications from a call's point of origin to its endpoint. The need for flexible, self-service end-to-end testing has become even more critical as a result of the…

LIZHI App Launches Online Reading and Recitation Campaign to Honor the Spirit of China’s Youth Day

With support from the Recitation Association of Guangdong Radio and Television and many other social organizations, LIZHI INC. ("LIZHI" or the "LIZHI App"), a leading online UGC audio community and interactive audio entertainment platform in China, worked in partnership with ZAKER to launch an online reading and recitation campaign on China's Youth Day, honoring the memory of May 4th movement of 1919 by inviting young audiences to revisit this significant historic event once again with their voices. As a vibrant audio…

Classic NFL Tripleheader to Air Sundays on SiriusXM

Listeners can re-live "The Greatest Game Ever Played," "The Catch," and many more of the NFL's most memorable games and moments SiriusXM NFL Radio's "Ultimate Classic Sundays" kick off May 17 SiriusXM today announced that it will launch a new Ultimate Classic NFL Sunday series – rebroadcasting some of the greatest games in NFL history – each week on its 24/7 SiriusXM NFL Radio channel. Starting May 17 and airing Sundays through August, SiriusXM will present a tripleheader of NFL classics, re-aired in their entirety. …

5 Inspiring Lessons from the Zendesk Showcase APAC 2020 Webinar

Putting Experiences where the Heart is… 45 Days, 55 webinars, 220 product demos, and 50 interviews later-- the lockdown hasn’t been kind to my Content Marketing goals. Yet, it has given us a chance to huddle together and come an inch closer ‘virtually’ in our remote workplaces to practice, enjoy and promote the new norm of lifestyle- social distancing. Today, Zendesk’s Showcase APAC virtual event was broadcasted to hundreds of registered attendees who heard what it means to do business during the pandemic. Speakers…

Jonas Brothers to Answer Fan Questions in Virtual SiriusXM Hits 1 Celebrity Session

Audience to feature frontline healthcare workers and their families from across the country Celebrity Session to air on SiriusXM Hits 1 on Friday, May 15 as a part of SiriusXM's Stream Free offer to everyone and will coincide with Jonas Brothers' new single "X" featuring KAROL G SiriusXM announced that the Jonas Brothers will participate and answer fan questions in a virtual SiriusXM Hits 1 Celebrity Session hosted by The Morning Mash Up. The virtual Celebrity Session will feature the Jonas Brothers interacting with an…

New Research Revealed At Forrester’s SiriusDecisions Summit 2020 Shows Coronavirus Pandemic Is Accelerating Modern B2B Buying Behavior

Environmental factors are forcing a reliance on digital interactions, with 42% of B2B purchases now being made online Rapidly evolving environmental factors due to the coronavirus pandemic are driving profound changes in the behaviors of B2B buyers. This poses a risk to all B2B organizations unless they adapt quickly and pivot their strategy to be more customer-centric and digital. To lead by example, Forrester transformed its flagship Summit 2020 into a four-day virtual event, which concluded earlier today. Attendance…