Banner Before Header

etailz Launches Self-Service Bid Optimization Software for Amazon Advertising

With automated bidding, search term addition, keyword audits and budget optimization, etailz’s AdManager provides advertisers with data-driven insights through AI etailz.com, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support, announced the launch of its new self-service Amazon cost per click advertising software, AdManager. AdManager uses AI to automate the management of Amazon Sponsored Product Ads, which minimizes wasted ad spend, increases relevancy, and maximizes…

Zefr is Selected for Expanded YouTube Measurement Program

The leader in Video Context and Brand Suitability continues unique partnership with YouTube as a YTMP member, while expanding its Context DMP to support 20 languages, to empower nuanced contextual video targeting for the world's largest global brands Zefr, the leading video contextual technology platform for brands and agencies, has been selected for the expanded YouTube Measurement Program (YTMP), signaling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This…

RFPIO Recognized Among Best Software Products for 2020

Positive user reviews power RFPIO to high ranking in latest G2 report RFPIO announced that it has been recognized by users as one of the best software products of 2020. G2’s Best Software Product Awards rank companies and their products based on actual reviews from real users. Companies who make the list have shown commitment and value to their customers’ success based on verified reviews. “Even with more than 80,000 users, we continue to focus on building strong relationships with our customer base, and we are…

Optmyzr Launches Rule Engine for Microsoft Ads Management

New advanced tool helps pay-per-click (PPC) professionals implement their strategies for Microsoft Ads accounts with the same efficiency as Google Ads Dynamics of Internet search are shifting dramatically in the face of pressures from the COVID-19 pandemic and economic turmoil. More people are turning to Bing and Google to gather information and engage in commerce. Bing now accounts for approximately 34 percent of all web searches, requiring pay-per-click (PPC) pros to expand their use of the platform as a mainstream way…

GoodFirms Latest Survey on SEO to Boost Your SERP Rankings to Adopt New Strategies During COVID-19

Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance of digital marketing to stay one jump ahead of all competitors. Search Engine Optimization is one of the most powerful strategies in digital marketing. In this unprecedented situation…

5 Outstanding Features of Hootsuite SMM Dashboard

Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media platforms. It also enables you to monitor what social media users are stating about your brand and assist you with responding right away. With such huge numbers of networks for organizations to deal with, it's no doubt Hootsuite Social Media Management dashboard has become so famous and reliable for organizations. You can monitor what…

CommerceIQ Launches Growth Navigator, a Fully Managed Service Enabling Consumer Brands to Service Unprecedented Ecommerce Demand Resulting…

400% Increase in Ecommerce Growth Rate Causing Widespread Demand Shocks Across Sales, Supply Chain, Operations, and Marketing for Consumer Brands Selling on Amazon; Driving the Need for Automation Machine Learning and Automation Pioneer Powering Bayer Healthcare, Hamilton Beach, Hill’s Pet Nutrition, Kellogg’s, Kimberly Clark and Mars Wrigley, Inc. Enables Consumer Brands Selling on Amazon to Successfully Address Out of Stock, Assortment, Advertising and Third-Party Challenges CommerceIQ, the leader in Ecommerce Revenue…

Top 10 Methods to Convert Your Leads into Customers with SEO

Search Engine Optimization is a useful practice that helps us to maximize the website’s organic traffic reach. However, the methods used to improve SEO can sometimes be at odds with our CRO (Conversion Rate Optimization) strategy.  Fortunately, most modern SEO methods are fully compatible with CRO, in fact, some SEO methods can actually make it easier to convert your leads into customers. This article will cover some of the SEO methods that will make your website convert like crazy.  Page Load Time Page load time is a very…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…

Northern Light Offers Free Public Beta of Its AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize Ad Spend, Target Social Media Posts, and Analyze Competitors’ Business Strategies Northern Light announced the immediate public availability of a free beta version of Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and…

Shutterstock Announces Footage Library Availability for Mobile Users

Application users can now search, save, and license over 17 million videos on-the-go with Shutterstock mobile apps Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K. With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video content from a…

TechBytes with Travis O’Neil, SVP of Operations at GumGum

Tell us a bit about GumGum. We got our start and still derive the lion’s share of our business in the Digital Advertising industry, but GumGum is, more broadly, a technology company whose core competency is Machine Learning solutions that extract value from text, images, and videos. We currently have both a sports sponsorship valuation business rooted in Computer Vision logo recognition technology, and an advertising business serving contextual targeting and brand safety intelligence solutions along with an array of…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

MarTech Primer: What is HubSpot Marketing?

HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to create landing pages, make websites and email sequences, and oversee collaborations with your leads and clients—all while examining the achievement of campaign and recording user behavior. HubSpot has a broad number of tools to track user's behavior and actions in the purchaser's journey. The tools are stacked into "hubs"— you can buy them…

Bravo! In Tough Times, Resolute PR Firms Stand their Ground

All global search engines are flooded with inquiries related to the COVID-19. More and more people are searching for information using keywords related to the novel Coronavirus (n-coronavirus) such as Quarantine, the Wuhan Flu, Coronavirus Vaccine, Coronavirus Guidelines for America and hundreds of similar long-tail keywords and phrases. COVID-19 has exposed us to many unforeseeable risks and challenges. What started with a localized flu infection has now become a global pandemic-- on the…

VPN Company Gives Premium Subscriptions to Fight Misinformation About Coronavirus

According to Atlas VPN research, recently leaked documents reveal that the Chinese government understated the Coronavirus (COVID-19) infection rate in Shandong province by up to 52 times. It is not too far of a stretch to assume that the government hides the real situation in other regions as well. Ironically, the Chinese government prides itself on stopping the spread of the virus. Chinese citizens have no way of knowing the truth as The Great Firewall of China restricts access to most popular information outlets.…

MessageBird Enters $350 Billion Customer Service Market With Launch of Inbox.ai

Zero-Friction Customer Engagement Platform to do away with waiting on hold forever MessageBird, the cloud communications platform company, has announced it is on a mission to do away with waiting on hold forever by officially entering the $350 Billion Customer Service market with the launch of Inbox.ai. Recently named by both Gartner and IDC analysts as a leader in the rapidly growing cloud communications space, with Inbox.ai MessageBird is now taking on an even larger market with the unveiling of the first customer…

AnyClip Wins Funding from Google

Google News Initiative Innovation Challenge Supports the Creation of AnyClip's AI-Powered Streaming Video Solution for Online Media Companies AnyClip announced this week that it has received funding from the Google News Initiative's Innovation Challenge to create Luminous Watch, a streaming video page experience for media companies that mimics the functionality and design of today's most popular video-on-demand services while accessing advanced video management tools supported by a patented AI backbone. Unlike…

UJET Wins 2020 STEVIE Award for Sales and Customer Service

New product features and updates key to UJET’s recognition in the Contact Center - New Version category UJET Inc., a leading provider of customer support communications and solutions, announced it has been named a winner in the 14th annual Stevie Awards for Sales and Customer Service. With the addition of new product features, enhancements, and integrations, UJET received a bronze award in the Contact Center - New Version category. The award marks UJET’s second Stevie Award, having previously won for Tech Startup of the…

MarTech Interview with Sarah Assous, CMO at Zoovu

"The rise of Voice search will change the way consumers search and find products, how ad campaigns are run and delivered, which will impact wider Marketing initiatives." Tell us about the major milestones in your career as a Marketing professional? I went from being a Product Marketing manager at a Marketing Cloud company to a CMO in under two years - something I would have never expected. Actually, to be the CMO of a rapidly evolving business like Zoovu is a milestone in itself, the past few months have been a…