TechBytes with Chris Ricciuti, VP of Product, Financial Services at Veritone

How would you best describe your journey through technology? My journey through technology is based on diverse experiences. I got my start in technology shortly after electronic trading began to permeate the financial services industry, focusing first on helping to create the plumbing that connects trading floors to exchanges and ultimately working on algorithmic trading systems in their early days. Eventually, I caught the startup bug and launched a company that built regulatory compliance software for financial…

Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.” Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively. Cyber Monday also posted 40% growth in clicks and 105% growth in ad spend for the US. Although both events originated in the US, Marin’s data shows…

Redefining Promo and Sports Highlight Creation Using AI

Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages. Since promos have a major impact on…

Maoyan and Tencent Release First Report on China’s Movie Industry

Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, and internet giant Tencent jointly released their first report on China's movie industry, which summarizes the profound transformation of the industry by the internet. The report, titled "From Adding to Converging: Research on Movie Development in The Internet Era", was released during the 28th China Golden Rooster and Hundred Flowers Film Festival in Xiamen.…

“Hey Einstein”— Salesforce Brings Voice to Every Customer Experience

Einstein Call Coaching Helps Managers Spot Trends Within Conversational Data and Provide Sales Reps with the Best Practices and Insights Needed to Optimize Every Customer Call Salesforce, the global leader in CRM, is bringing the power of voice to every customer experience spanning the Salesforce Customer 360 Platform and enabling millions of CRM users to talk to Salesforce. With Einstein Voice Assistant guiding every action, insight and prediction, Salesforce users will be more productive—from anywhere. And new Einstein…

MuleSoft Empowers Anyone to Unlock Data and Create Connected Customer Experiences With Clicks Not Code

MuleSoft Unveils New Innovations That Make It Possible for Any User to Integrate Systems, Unify Data and Deliver Truly Connected, Personalized Customer Experiences MuleSoft Unleashes the Power of Salesforce Customer 360 by Unlocking Data Across Any Application, Source or Device - Wherever It Resides, Within Salesforce or Outside It World's #1 Integration and API Platform Provider Pledges to Skill up 100,000 Integration Trailblazers, Arming the Workforce of Today and Tomorrow with the Tools to Drive Digital Transformation…

GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019

As the modern technologies are evolving rapidly; brick-and-mortar entrepreneurs are also enhancing their business models to get a powerful online presence with digital marketing strategies. Today, you can associate with Top Digital Marketing Companies globally who are assisting the various businesses from sectors of industries to attract quality traffic, create brand loyalty, boosting leads, etc. Recently, GoodFirms conducted a survey on Difficult Yet Effective Digital Marketing Tactics. In this survey, 100+ digital…

Right Right Place, Right Time: How B2B Marketers Can Turn Location Data into Strategy

We used to attribute being “in the right place at the right time” to luck or good karma. However, today’s marketers aren’t leaving the connection up to chance. In fact, they are scouting out web-based hot spots or desirable locations to target consumers and simulate those “right place, right time” encounters using location data. Spotify is one of the biggest brands employing this strategy, using Geomarketing to create an unmatched user experience. In our hyper-connected world, this approach enables brands to bridge the gap…

The 5 Best Online Tools for Boosting a Brand’s Digital Presence

In today’s digital age, being online (in some way or another) is the best way to reach your customers. Yes, print ads and listings in the Yellow Pages can still be useful for some ventures, but people are getting online to research new brands and products more often than ever before. Building a strong online presence is a great way to find the customers you want. However, this also means your competition is right there with you. If every business is online, how do you stand out? Here are my best tips for boosting your…

State of Voice Search 2019

This article is coauthored by Matt Lang. It is early days for Voice search and the discipline is still far from defined. However, this initial era of Voice assistants has provided us a framework for how to think about voice-first search and how to help content become an answer for users. Although the process and sources may evolve, the thinking and best practices are likely to remain. With this context in mind, let’s explore how search operates via Voice assistants today: Conversationally Optimized Web Content (aka Voice…

Microsoft Partners Can Look Forward to an Intelligent Sales Enablement Platform That Knows How to Close Each Deal

Qorus - the sales enablement platform that connects people, content and data to help you close more deals - has big things in store to help partner communities accelerate sales. Artificial intelligence, data aggregation, and deep insight into exactly which content will close each deal. These are just some of the impressive capabilities that Qorus Software is continuing to develop in its powerful sales enablement platform. Microsoft partners are among the first to benefit. Qorus Content Hub for the…

MarTech Interview with Rob Carpenter, Founder and CEO at Valyant AI

"Artificial intelligence is going to completely transform the working world in much the same way as computers did three decades ago." Could you let us know your journey into technology? What inspired you to start Valyant? I have always been interested in technology and actually Founded a custom Software Development company, AppIt Ventures, before launching Valyant AI. The inspiration behind starting Valyant came simply from a place of wanting to solve a problem in an industry that needed a lot of help. I saw an opportunity…

Rev.ai Launches Real-Time Automated Transcription and Captioning

The Rev.ai API, Powered by Rev's Speech Engine, Accurately Converts Live Audio to Text as It Happens Rev.ai, an automatic speech recognition service from Rev.com, launched real-time audio transcription. Powered by Rev's proprietary speech engine, the Rev.ai API makes it easy for developers to build speech recognition directly into applications and services. The new capability processes live audio or video and returns transcripts or captions in real time. The instant results from real-time speech recognition offer…

Northern Light Launches AI-Based Tool for Twitter Analysis, Research, and Planning

Northern Light Social Analytics Helps Marketers Automatically Identify Meaningfully Connected Terms Within Social Media Posts to Optimize AD Spend, Target Social Media Posts, and Analyze Competitors' Business Strategies Northern Light announced Northern Light Social Analytics, the first enterprise class, AI-enabled tool that can automatically identify thousands of closely correlated Twitter keywords, hashtags, and authors to guide social media marketing and inform a company's competitive intelligence (CI) and market…

How AI and Data Analytics Improves Your Customer Experience

With nearly half of consumers reporting they would pay a higher price for a product in exchange for better customer experience (CX), there’s no understating the importance of driving loyalty through CX. With technology such as loyalty cards, chatbots, etc., brands have more data available about the customer journey than ever before. However, for many brands, this massive trove of information may be overwhelming, begging the question: How do I use this data to improve CX and meet customer needs? By merging Data Analytics…

Merkle Releases Its Q3 2019 Digital Marketing Report

Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q3 2019 Digital Marketing Report (DMR), analyzing benchmark data and key trends across paid and organic search, display, and social. The report also includes insights on major players like Google, Facebook, Amazon, and Microsoft. In conjunction with the report, Merkle will be hosting a webinar on Thursday, October 24 th at 2 p.m. ET to discuss these findings. The latest quarterly report reveals that advertisers increased their…

4 SEO Hacks for SaaS Inbound Marketing

When we launched Kissflow for procurement teams last fall, we faced the same problem every other SEO Analyst faces: how do we grow our organic visitors? The obvious answer was content. We did the obvious things that every single “SEO Best Practices” blog talks about, but we knew it wasn’t enough. Generating quality content consistently and optimizing it for search engines can work wonders for your organic growth and you’ll see how exactly we went about that. Hack 1: Everyone loves a comprehensive article for one…

Topic Detection: What Is It All About?

A classic use case in text analytics is text summarization; that is the art of extracting the most meaningful words from a text document to represent it. For example, if we have to catalog the tragedy of “Romeo and Juliet” by Shakespeare with let’s say 5 keywords only, “love”, “death”, “young”, “gentlemen”, “quarrel” might be sufficiently descriptive. Of course, the poetry is lost but the main topics are preserved via this keyword-based representation of the text. Text Summarization To obtain this kind of text…

Best Ways to Increase Inbound Leads

You’re here for two possible reasons. One – you are generating leads but not enough. Two – you aren’t generating leads at all. Whatever you are going through, this guide is for you. Your leads are the lifeblood of your business. They are the fruit of all your marketing efforts. To generate more leads from your Digital Marketing strategy, there are a few things that you must remember. Getting Found Is the Key In a survey conducted by HubSpot among 3,500 marketers, high-performers emphasized programs that get their contents…

How Google’s Rising Trust in Machine Learning Affects Ad Buys

Google recently announced two significant changes to its Google Ads policies. Both reflect Google’s increased trust in machine learning to optimize performance over time. Each promises better performance, but each requires practitioners to adjust their habits in order to make the most of them. The first change involves close variants. In the beginning, Google’s engine rolled out close variants on exact-match keywords, so that your keywords would be eligible for queries with essentially the same meaning. The most common…