Banner Before Header

GeoSpark Analytics’ BlueGlass is a Location-Based, AI-Powered Data Analytics Platform

BlueGlass is Operational at the US Department of Defense, Intelligence Community and A Small Number of Commercial Enterprises GeoSpark Analytics, a new company providing location-based information for risk and threat assessment and decision support, has launched BlueGlass, its flagship platform. BlueGlass aggregates millions of data points and provides machine speed reporting on trends and events in user-defined geographic areas. The launch is supported by an additional $2 million investment from Zero Gravity Capital.…

White Paper by V12 Data Explores Mobile Location Solutions to Target Automotive Purchase Intenders

The White Paper Will Help Automotive Brands Understand How They Can Use Mobile Data Solutions To Boost Engagement And Conversions  People-based audience provider, V12 Data, announced the release of a new white paper that explores mobile techniques and opportunities for automotive marketers to acquire in-market car shoppers at four times the conversion rate of other automotive lead data. The white paper will help automotive brands understand how they can use mobile data solutions to boost engagement and conversions…

Unacast Continues to Attract Top Location & Proximity Data Industry Executives

New hires to the Data Partnerships team include Ariyo Noibi and John Patrick Smith  Unacast, the world’s leading platform of location and proximity data and the creators of the Real World Grap, announced the addition of two new positions to help strengthen the company’s data partnerships team and focus on brands direct and Fortune 500 brands. The new hires include Ariyo Noibi and John Patrick Smith to the Data Partnerships team. Noibi comes from PlaceIQ and Smith from Cuebiq—both prominent companies in the location and…

iClick Interactive Presents Secrets of Adopting Data-Driven Marketing

 iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China recently presented a keynote speech on data-driven marketing in China at the Product Marketing Alliance's Product Marketing Festival in APAC. Held from July 29 to July 30, 2020, the event is the world's first and only online festival dedicated to product marketing in the Asia Pacific region. During the presentation, iClick's Senior Product Director, Sarah Yong outlined the challenges faced by brands to…

MTX Boosts Data Analytics Capabilities For Its ERM Solutions

MTX announced that it joined the Looker Partner Network ecosystem. This collaboration enables MTX to further boost its growing portfolio of Emergency Response Management (ERM) solutions with Looker’s robust data analytics capabilities. Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. It integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Marketing Technology News:…

OneSignal Customer Data Shows Push Notifications Drive Significant Customer Engagement

Customers Report Greater Improvement in ROI over Email OneSignal, the market leader in customer engagement messaging, announced a survey of companies who actively use web and mobile push notifications shows Push Notifications have equal or greater return on investment than email marketing or digital advertising. In surveying over 300 customers with audience sizes exceeding 30,000, 82% reported that push notifications helped them meet or exceed their business goals.  When comparing push notifications against email, 72%…

Jebbit Announces its Declared Data Platform is Now Available on the Salesforce AppExchange

Customers can now collect and activate direct-from-consumer first-party data through interactive digital experiences Jebbit, the world’s first declared data platform, announced it has launched on Salesforce AppExchange, empowering customers to build interactive experiences that capture first-party data directly from consumers to enrich customer profiles, increase retention and drive powerful but simple personalization. Global brands including the National Basketball Association (NBA), Shiseido Group, Live Nation, JCPenney,…

RudderStack Launches New SaaS Version Of Its Customer Data Platform

RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to customers, making it the first open source CDP vendor to offer multiple hosting options. Customers can choose RudderStack’s SaaS offering without compromising on their security and privacy requirements, as it can run inside the customer’s  Virtual Private Cloud (VPC) or RudderStack’s VPC. They can also choose to run RudderStack’s free open source version or…

Infobip Data Finds COVID-19 Accelerating Adoption of Omnichannel Marketing

Growing consumer appetite for digital experiences during pandemic sees brands shifting strategies and adopting new tools Infobip, a global cloud communications company that provides messaging solutions for advanced customer engagement, identity authentication and security, released data showing that COVID-19 is driving businesses to invest in long-term digital solutions with a focus on SMS messaging and omnichannel communication solutions. Infobip has been tracking how its clients are engaging in new ways with customers…

Research: 52% of US Broadband Households are Willing to Share Smartphone Data

Parks Associates' new research, COVID-19: Impact on Telehealth Use and Perspectives, finds over 50% of US broadband households are willing to share smartphone data to aid in COVID-19 contact tracing, while another 20% could be convinced provided privacy protections are in place. The research tracks changes in consumer attitudes and adoption of telehealth services as a result of COVID-19 and measures future interest in telehealth services beyond the pandemic. Marketing Technology News: IAB Reveals Podcast Upfront 2020…

Siemens to Equip 600 Locations With Its Workplace Experience App Comfy

Global deployment of smart office app for safe return to the workplace lays foundation for future-proof digital workplaces First phase focuses on workplace re-entry during COVID-19 pandemic; second adds features for future smart offices Eventually available to 100,000 Siemens employees in 30 countries Rollout supports mobile working of Siemens’ new normal work model Siemens is deploying its workplace experience solution Comfy across its global offices, targeting approximately 600 company locations, by October…

Google Cloud Announces New Capabilities to Simplify Security Operations and Strengthen Data Protection

Confidential VMs and Assured Workloads for Government provide customers advanced security tools to support compliance and data confidentiality Google Cloud announced two new security offerings, Confidential VMs, the first product in its Confidential Computing portfolio, and Assured Workloads for Government. Both underscore Google Cloud's commitment to serving customers in highly regulated and security-sensitive industries, such as the public sector, healthcare, and financial services. More than ever before, enterprises…

Oracle Autonomous Database Now Available In Customer Datacenters

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Informatica Acquires Compact Solutions to Extend Industry Leading Enterprise Data Catalog

Acquisition strengthens Informatica's catalog of catalogs with the broadest metadata connectivity in support of analytics, data governance and privacy, customer experience, and data warehouse modernization initiatives Informatica, the enterprise cloud data management leader, today announced it has acquired Compact Solutions LLC to bring expanded metadata management to the Informatica Intelligent Data Platform™, powered by the CLAIRE AI engine. The acquisition strengthens Informatica's current leadership in metadata-driven…

Infortrend Helps Vietnamese TV Station Modernize Media Asset Management and Database

Infortrend Technology, Inc., the industry-leading enterprise storage provider, successfully assisted Hau Giang Radio and Television Station, Vietnam's local broadcasting station, to deploy EonStor DS series for modernizing the MAM (media asset management) and database system with benefits of high efficiency and scalability. Facing the challenges of fast-growing data volumes as its broadcasting business grows, the Hau Giang Radio and Television Station needed to enhance system performance to handle the heavy database…

Tremor Video Expands CTV Offering With Data-Driven Creative Solutions

Tremor Video, the leading programmatic video platform, announced it has bolstered its Connected TV (CTV) offering with upgraded data-driven creative solutions to deliver the most dynamic video storytelling that maximizes the timeliness and relevance of brand messaging for audiences. Now with the power of data-driven creative, Tremor Video offers advertisers the most cutting-edge CTV advertising solutions all in one place, including access to exclusive supply sources that reach all platforms, seamless activation across all…

iClick Interactive Wins Big Data Award at Singapore Business Review Technology Excellence Awards 2020

iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, today announced that it has been named winner of the Big Data Award in the advertising category at Singapore Business Review's ("SBR") second Technology Excellence Awards 2020. Technology Excellence Awards, held annually by SBR, a leading business magazine serving Singapore's dynamic business community, recognizes outstanding companies worldwide which have made exceptional contributions in pursuit of…

Informatica Unveils Data Management Innovations That Drive Business Continuity and Value

Cloud-Native Innovations Accelerate Cloud Analytics, Cloud Modernization, Data Governance, Data Privacy, and Business 360 Initiatives Informatica, the enterprise cloud data management leader, announced it has updated its Intelligent Data Platform™, powered by Informatica's AI-powered CLAIRE™ engine. Today's release includes the introduction of a privacy analytics dashboard for reducing the cost of compliance with laws like the California Consumer Privacy Act (CCPA) and Europe's General Data Protection Regulation (GDPR),…

Acronis Lauded by Frost & Sullivan for its Breakthrough Integrated Data Protection

Acronis Cyber Protect's integration of backup, disaster recovery, anti-malware, and management features creates capabilities that are not available in competing solutions Based on its recent analysis of the North American data protection market, Frost & Sullivan recognizes Acronis with the 2020 North American New Product Innovation Award for Acronis Cyber Protect, the first integrated cyber protection product – combining data protection, cybersecurity and management capabilities. Acronis Cyber Protect combines data…

Data Privacy Problem on the Web Solved by Free Software Product

New patent-pending software product released that protects user data on web applications AxcessD, a Boston area technology company has released patent-pending software that protects user data on Social Media, Email and other Web Platforms. The product, called AxcessD, is believed to be the first product that allows users to control exactly who can access their data on web applications like Facebook, Gmail, and Slack. AxcessD helps prevent Cybercrime by allowing users to control exactly who can access their…