Change Your Marketing and Sales Success by Changing One Little Word

New Study Highlights the Power of "You- Vs. We" -Phrasing in Your Messaging Replacing the word "we" with the word "you" in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School of Business. In prospecting emails, using the word "you" instead of "we" increased respondents feeling "personally responsible for solving the problem" by 21 percent. And,…

InsightSquared’s Marketing Analytics Helps Erase The Lines Between Marketing and Sales

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…

Lead Liaison Launches Program to Help Startups with Marketing and Sales

Sales and Marketing Solutions Provider Lead Liaison Announces Program for Seed-Stage and Series a Startups as Well as Venture Capitalists, Incubators, Accelerators, and University Programs Lead Liaison, a software provider that helps companies build scalable sales and marketing processes, announced the launch of their Lead Liaison for Startups Program. The new program provides premium sales and marketing solutions at a deep discount for qualifying startups. It also offers VCs, incubators, and university startup programs an…

Mindmatrix Launches MSP-IT Marketing and Sales Content Packages to Solve Content Challenges Faced by IT Industry Partners

The Content Packages, Available Exclusively to Mindmatrix Platform Users, Helps Them Effectively Overcome Their Key Marketing Challenge--Content Creation Pittsburgh-based, leading MSP-IT marketing and sales enablement services provider, Mindmatrix announced that it was launching a new service line--Mindmatrix content packages to help its core customer group, the MSP/IT industry partners, effectively meet their marketing and sales content needs. This new service line is in addition to the content already provided as a part…

Hit Refresh With Corefactors Integrated Marketing and Sales Platform

Corefactors Offers an All-In-One Integrated Solution to Manage Marketing, Sales, Communication, and Campaigns Companies want to maximize lead conversion, enhance campaign output, and streamline business communication. It's a fast-paced world with many 'blink and miss it' moments. Knowing this, Bengaluru-based Corefactors, conceptualized by Adnaks Marketing Solutions, has introduced an integrated communication platform that seamlessly blends multiple channel marketing to generate, nurture, and convert leads. It's called …

Automate.io and HubSpot Join Forces To Refine Marketing And Sales Automation

The Partnership Will Deliver AI, Robust Automation and Cloud Integration to Businesses, Allowing Them to Run Their Marketing and Sales Productions with Ease Automate.io, a leading cloud and integration platform, announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading CRM, marketing, sales, and customer service platform, works hand-in-hand with varying tiers of Connect Partners to help grow their businesses through co-marketing and business development campaigns. Connect Partners are…

Seismic Helps Drive Content Adoption to Align Marketing and Sales

Elekta Saw Sales Content Adoption Rise 350 Percent After Implementing the Leading Sales and Marketing Enablement Solution This week, Seismic announced that their leading marketing and sales enablement solution has helped increase adoption of sales content by 350 percent at Elekta. Elekta is a leading innovator of equipment and software used to improve, prolong and save the lives of people with cancer and brain disorders. After Seismic helped break down silos between multiple sales and marketing departments across the…

The Importance of Marketing and Sales Alignment

Every successful business knows the importance of marketing and branding, but sometimes those principals get pushed to the wayside when it comes to internal, and sometimes external, documents. The importance of brand unity in sales materials, proposals, and anything a potential customer sees can drastically impact your brand image. This encompasses the entire process - the first display ad, website interaction, sales calls, becoming a customer, customer communication, and user experience. It’s not just smaller businesses…

3 Ways to Foster Collaboration Between Your Organization’s Marketing and Sales Functions

It’s not a secret that divides can exist between departments within an organization. Oftentimes, the most common divide exists between the sales and marketing departments. While the two frequently work towards common goals, each tend to operate within their own silo. It’s a gap that must be bridged in order for an organization to move the needle year over year. Whether it be greater conversion rates or boosting revenue, in order for both departments to achieve their goals collaboration and alignment must be fostered.…

Effectively Incorporating AI Into Marketing and Sales

As a martech enthusiast, I can vouch that there are hardly any marketers or sales professionals today, who are not incorporating artificial intelligence in some way. 91% of companies with world-leading brand recognition and high levels of customer satisfaction use AI solutions to increase customer satisfaction, compared to 42% of companies in their fields overall. -MIT Technology Review and Genesys, 2017. We all use Alexa, Google Assistant and more. But the question to ask is – Is AI enabling us? Is the impact…

How to Find the Right AI Platform for B2B Marketing and Sales Success

How to find the right AI platform for B2B marketing and sales success A report by technology research firm Nucleus Research provides compelling new evidence of the power of Artificial Intelligence (AI)-assisted marketing. The study showed that in their first 30 days of using AI for advanced analytics and predictive functionality, the B2B sales and marketing teams at a commerce service provider increased business from the company’s top-tier accounts by 5% and created 25-35 new sales opportunities. Overall, the unique…

Marketo Delivers New AI-Powered Personalization To Fuel Marketing And Sales Success

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

If Data isn’t Real-Time, It’s Not Accurate for B2B Marketing and Sales

Rishi Dave, Chief Marketing Officer At D&B, Explains How Marketing And Sales Teams Could Equip Themselves With Powerful Data And Drive Alignment In Selling Effectively To Engaged B2b Buyers Last month, Dun and Bradstreet (D&B) released the first annual report on the state of B2B marketing, selling, buying and the impact of data and technologies on the selling process. Titled “State of Sales Acceleration,” the report, by D&B, identified that B2B sellers still have a long way to go before they can hope to use…

Want to Boost Revenue? Start by Aligning Marketing and Sales

It’s common knowledge that marketing and sales need to speak the same language and work together to make the most of revenue opportunities. But knowing and doing are two different things, and syncing up can seem complex. Here’s a simple way to coordinate efforts to drive growth. You know the story well: Marketing and sales teams must align for a slew of reasons. Collaboration is essential for enabling everything from streamlined processes to lead management to personalized content for marketing and outreach. However,…

DiscoverOrg Acquires RainKing; Adds Firepower to B2B Marketing and Sales with Predictive Intelligence

Acquisition Expands Discoverorg’s Data Offerings And Solidifies Its Position As The Leading Provider Of B2b Sales And Marketing Intelligence RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By acquiring RainKing, DiscoverOrg has strengthened its position in delivering the most accurate…

Interview with Dayna Rothman, VP of Marketing and Sales Development at BrightFunnel

"I see attribution becoming even more critical as marketers are asked to justify their spend and show how every marketing investment impacts revenue."On Marketing Technology MTS: Tell us a little bit about your role at BrightFunnel and how you got here. What inspired you to author Lead Generation for Dummies? My role at BrightFunnel, as VP of Marketing and Sale Development, is to lead both the core marketing functions and our ADRs (outbound sales development reps) for an integrated full-funnel strategy. Prior to…

Partnerize and Sideqik Integrate to Provide Sales and Revenue Measurement for Influencer Marketing Campaigns

Platform integration enables brands to more easily quantify, grow, and optimize their influencer programs and understand the true ROI from those campaigns Partnerize, the leading provider of AI-powered partnership automation solutions to global brands, announced a new integration with Sideqik, the popular influencer marketing platform. This integration enables more efficient influencer program management by giving brands the ability to quantify the value of influencer marketing. With marketers planning to invest more in…

Club OS Named Exclusive Sales and Marketing Management Software for Movati Athletic

Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club OS software in 2015 to streamline its sales, communication, and marketing efforts. "Managing the thousands of messages our teams send and receive on a daily basis is not possible without a reliable CRM to both automate and schedule the journey of our members," said Dave Gibb, Director of Sales for Movati Athletic. "Ease…

IPCOM Educates Prospects, Generate Leads and Builds Sales Pipeline for Hybrid Cloud Products Using Partner Marketing Management Technology…

Access to High-Quality, Customizable Content for Hybrid Cloud Makes It Easy for the Telecommunications Integrator to Communicate With Prospects, and the Zinfi Reporting Module Provides Insight Into Campaign Effectiveness and Customer Segmentation ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that IPCOM, a Mexico City-based integrator and reseller of enterprise telecommunications solutions, has adopted easy-to-use tools from ZINFI’s partner…

LeanData and Sales Hacker Release Findings from World’s Largest Survey of Sales and Marketing Leaders on the State of Revenue…

Study polling nearly 2,500 professionals reveals 55% growth in RevOps adoption over past year LeanData, the Revenue Operations solutions leader, released "The State of Revenue Operations 2019," a study featuring findings from a survey of nearly 2,500 sales and marketing professionals. Conducted in conjunction with Sales Hacker, the survey is the largest ever conducted on the topic of Revenue Operations, a fast-emerging new model changing the way business-to-business (B2B) companies align themselves internally to drive…