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Effective Mobile Advertising Pivots on Blockchain, AI/ML and Anti-Fatigue Technologies

Sudipto Ghosh Jun 5, 2018 0

S4M Is Planning to Reinforce Mobile Advertising Technology with a More Powerful System for Campaign Management and Cost Optimization Last month, S4M scooped $12 million Series B funding to put an end to the big-divide in offline and online…
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Mobile Advertising

Apps Ahead in the Race as Mobile Advertising Continue to Grow Worldwide

Sudipto Ghosh May 22, 2018 0

PubMatic’s Q1 2018 QMI Report Highlights 84% Y-o-Y Increase in Mobile App Monetized Impression Volumes Globally PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, today released its first Quarterly…
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Privacy and Regulations

Smaato Assists IAB to Create the Global In-App GDPR Transparency & Consent Solution for the…

MTS Staff Writer May 17, 2018 1

Public Consultation Running Until Early June to Add New Implementation Scenario to Framework, Help Companies Meet GDPR Requirements on Disclosure, Legal Bases Smaato, the leading global real-time advertising platform for mobile…
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Mobile Advertising

Thinknear Launches Geolink, the First Self-Serve Mobile Advertising Platform to Include Location…

PRNewswire May 7, 2018 0

Partners, Agencies, and Brands Can Leverage Company’s Powerful Location Data to Target Audiences at Scale Thinknear by Telenav, a leading location-based mobile marketing company, announces the release of Geolink, a self-serve mobile…
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Mobile Advertising

TabMo Partners with adsquare to Launch ‘Branding to Store’ Mobile Advertising Solution

Sudipto Ghosh Apr 3, 2018 0

TabMo's New 'Branding to Store' in Partnership with adsquare Combines Mobile Ad Creative Automation with Real-Time Campaign ROI Measurement Leading mobile programmatic adtech platform for agencies and advertisers, TabMo has launched its…
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Guest Authors

The Secrets to Pharma’s Success in Mobile Advertising

Adam Cohen-Aslatei Aug 9, 2017 0

The Challenge The tortoise of digital advertising might pull off yet another win. In 2017, the pharmaceutical industry has learned important lessons from early adopters and is now enjoying enviable success. By focusing on a mobile-first…
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Interviews

Mobile Advertising TechBytes with Changsu Lee and Benjamin Chen at Tapjoy

Sudipto Ghosh Jul 28, 2017 1

In May, Tapjoy, the provider of Maximum Impact Platform™ for mobile advertisers and app developers, announced a key partnership with an Oracle-owned digital ad search engine –Moat. The partnership provides Moat’s independent viewability and…
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Native & Programmatic Advertising

MobileFuse Earns TAG Platinum Certification for Industry-Leading Standards to Fight Crime, Protect…

PRNewswire Mar 8, 2022 0

MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today announced it earned the "TAG Platinum" Certification from the Trustworthy Accountability Group (TAG) for attaining all three TAG Seals, including Certified…
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Native & Programmatic Advertising

Advertisers Increasingly Turning To Mobile & Digital Advertising As Smartphone Usage Rises

PRNewswire Feb 24, 2022 0

FinancialNewsMedia.com News Commentary - The outbreak of the COVID-19 pandemic, which triggered a paradigm shift in the way individuals use different apps, has positively impacted market growth in the digital media and digital marketing…
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Native & Programmatic Advertising

Lottery.com Signs Agreement with T-Mobile to Become the Exclusive Digital Lottery Brand for…

Globe Newswire Feb 22, 2022 0

Lottery.com Inc. (“Lottery.com” or the “Company”), a leading technology company that is transforming how, where and when the lottery is played, announced that it has signed an agreement with T-Mobile to become the exclusive digital…
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Native & Programmatic Advertising

T-Mobile Acquires Rideshare Advertising Network, Octopus Interactive

Business Wire Jan 10, 2022 0

T-Mobile today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing…
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Mobile Marketing

TIM Partners with DigitalReef to Create New Mobile Marketing and Advertising Channel

PRNewswire Dec 20, 2021 0

The partnership focuses on the "My TIM" application and expands campaign possibilities, connecting online and offline actions with richer and more attractive experiences for the user. TIM, the leading 4G operator in Brazil, has teamed up…
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E-Commerce and Mobile Commerce

Sayollo, an In-game Advertising Pioneer, Launches New In-game Purchasing Platform, gComm, for Mobile…

Business Wire Dec 6, 2021 0

New Initiative Allows Brands to Sell Products Direct-to-Consumer (DTC) and Showcase Products to Elusive Gen-Z Gamer Audience Originally established as an in-game advertising company, Sayollo has shifted its focus to the ecommerce…
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Native & Programmatic Advertising

React LLC Announces Next Phase of Positive Advertising Experiences Through National Roll Out of…

prweb Nov 30, 2021 0

Super Squares®, powered by the innovative Reactive Ad Platform, allows NFL fans to compete for prizes, make game predictions, and win big by answering questions about in-game advertising React LLC, an experiential…
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Native & Programmatic Advertising

AdAdapted Introduces Direct, A Self-Managed, On-Demand Mobile Shopping List and Digital Cart…

Business Wire Sep 20, 2021 0

AdAdapted Direct puts the power of AdAdapted’s shopper-verified audience and patented technology in the hands of marketers, empowering them to compete and grow by getting products on shopping lists and into the carts of consumers…
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Advertising Trends

InMobi and HUMAN Partner to Keep Mobile In-App Advertising Secure and Human

Business Wire Aug 24, 2021 0

Mobile Ad Tech Leader also Joins the Human Collective as the Leading Mobile Exchange Platform in the Founding Class HUMAN Security, Inc., a cybersecurity company that protects enterprises from bot attacks to keep digital…
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Native & Programmatic Advertising

Surge in Mobile Gaming offers Australian Brands Enhanced Advertising Opportunities

MTS Staff Writer Jul 19, 2021 0

New research from InMobi reveals 41% growth in gaming during 2020 with 85% using smartphones Australian brands are responding to the gaming boom, with FMCG, automotive, travel, and government chasing the high engagement and superior brand…
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Mobile Advertising

Introducing Kismet: a Mobile-First Advertising Platform For Brands and Agencies

prweb Jul 19, 2021 0

After technology investment and successful campaign pilots, industry leader Curate Mobile launches new standalone company that offers proprietary programmatic solutions The team at Curate Mobile is proud to announce the official launch …
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Native & Programmatic Advertising

Introducing DigitalReef, Full-Suite Advertising Technology Platform and Mobile Marketing Company…

PRNewswire Jun 17, 2021 3

Global technology company DigitalReef launched today, establishing itself as a large scale, fully-integrated mobile marketing and advertising platform. DigitalReef was formed through the fusion of five leading digital advertising and…
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Influencer Marketing

Influence Mobile Acquires Blind Ferret In Move to Rapidly Scale Rewarded Engagement Platform and…

PRNewswire Jun 16, 2021 1

Acquisition Enables App Developers, Publishers to Acquire and Retain High Value Mobile Players Rewarded engagement company Influence Mobile today announced that it has acquired Blind Ferret, a leading agency that works with mobile app…
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