Tru Optik Is First DMP Focused on OTT/CTV Market to Integrate Oracle Data Cloud Audiences Tru Optik, a leading audience intelligence and data-management platform (DMP) across over-the-top (OTT) and connected TV (CTV), announced an…
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Tappx has partnered with Pixalate in order to offer advanced invalid traffic detection technology for its over-the-top (OTT) services. The global Tappx solutions, which will be enhanced by Pixalate technology, includes ‘Ad-Replacement’…
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The rise of OTT has undoubtedly changed the ad targeting game. Driven by cord-cutting and consumer expectation for on-demand access to video content, OTT ad spend has reached an all-time high in recent years. According to TDG Research, it’s…
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Viewership Increases by 325 Percent and User Consumption is up 90 Percent; XUMO Signs ELEVEN SPORTS, ATTN:, Endemol Shine Group, and Genius Brands to Join Existing Roster of Over 140 Channels, Available in 30 Million U.S. Households and…
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For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV)…
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National World, a leading UK media company, announced the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater…
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Method Media Intelligence, Inc. "MMI," a New York based developer of ad measurement & analytics SaaS offerings, has developed and released an innovative approach to meet the growing demand for deterministic quality checks in the CTV…
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Jeff Clark has been appointed as Chief Revenue Officer (CRO) at Advid, the automotive industry's first automated video solution. As a veteran of the U.S. Navy serving in Operation Desert Storm, Clark brings more than 25 years of…
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“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions 76 per cent of Canadians are now TV streamers, and 18 per cent plan to cancel or downgrade their cable or satellite package…
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Unique to the industry, ZingX connects TV ad buyers and sellers through automation WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, today announced the launch of ZingX™, the only buy-side…
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RSLT’s ad fatigue forecasting platform that determines a TV ad’s efficacy—without the use of pixels or trackers—is now available to TVIQ’s customers RSLT’s ad fatigue forecasting platform that determines a TV ad’s efficacy—without the use…
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Industry-leading Provider of eCommerce Data and Content Optimization Bolsters Leadership Team with CEO Experienced in Growing and Managing Large Technology Companies Syndigo, a leading provider of data management, syndication, and…
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“Immersive” is the new “in-person” as the Sansar app brings hundreds of live entertainment events into the world’s first customizable 2D/3D metaverse through LG Smart TVs Source Digital, Inc. and Sansar, Inc. announce what is believed to…
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Stingray Music, Stingray Naturescape and Stingray CMusic, expand distribution Stingray, a leading music, media, and technology company, today announced the launch of free ad-supported TV channels Stingray Music, Stingray Naturescape and…
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The launch of new streaming platform, TEMPO+, showcases the network's Caribbean lifestyle content in an all-new way TVCoins has announced its partnership with TEMPO Networks, the latest channel to leverage the company's white-label video…
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FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US,…
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Cadent Aperture Platform, the largest independent platform for advanced TV advertising, announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure…
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The partnership will offer enhanced audience targeting and measurement capabilities with access to 200 million unique monthly users Attain, a leading permissioned data platform, and OpenX, a global omnichannel advertising exchange, today…
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Amazon, LG Electronics-Zenith R&D, MyBundle.tv, Paramount Streaming, and VIZIO to Keynote at annual Future of Video Parks Associates today welcomes industry leaders from the streaming, content, and video industries to the fifth annual…
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Gamelancer Media Corp., a media & entertainment company producing short-form video content for brands, with broadcast on its 27 owned-and-operated TikTok, Instagram, and Snapchat channels, is pleased to announce that it generated …
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