42Chat Expands Leadership with CMO Hire

42Chat has expanded its leadership team by hiring industry veteran Ken Dec to serve as its Chief Marketing Officer. Reporting to 42Chat CEO and Co-Founder Chuck Elias, Dec is a 30-year marketing and experiential veteran with ad agency leadership stints at Arnold Worldwide and Hill Holliday and experiential strategy leadership roles at George P.Johnson, MC2 and Inhance Digital. Marketing Technology News: Nextdoor Announces Local Deals for Businesses to Reach Local Customers "I am excited to have Ken join our team in…

A Publisher’s PoV on Affiliate Future: From Fragmented to Focused

Consolidated. Efficient. Well-managed. These are the terms l apply to healthy affiliate marketing programs. Unfortunately, many publishers’ programs are exactly the opposite: fragmented, unproductive, and a chore to maintain. Embracing ways to better manage affiliate programs can jumpstart this revenue stream, provide dynamic reporting, shed valuable insight about how to innovate, and free up staff time that can be invested for improved returns. Tending to your affiliate program with some TLC is worth it. I firmly believe…

Adjust Taps Mobile Growth Executive Moshi Blum To Oversee Expansion in Israel

Blum to become the company’s General Manager Israel Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, announced the appointment of mobile marketing expert Moshi Blum as General Manager Israel. In his role, Blum will be responsible for accelerating growth in the market and building out the team in Tel Aviv. Dubbed the “Startup Nation,” Israel is home to more than 6,000 startups, and hosts R&D bases to more than 300 global technology companies.” Currently, 9% of Israelis work in…

Retail App Use Surges 50% As Consumers Shop Year-Round, Taking Pressure Off the “Make or Break’ Holiday Season

“Mobile Window Shopping’ is also a real phenomenon, as data shows a staggering dropoff at the purchase stage in mature markets Liftoff, the leader in mobile app marketing and retargeting, released its third annual report on the ever-growing market of mobile app commerce in partnership with the industry leader in mobile measurement and fraud prevention, Adjust. The study, pulling from the most extensive dataset to-date, shows that shopping app users are becoming increasingly purchase-happy in what is poised to be the biggest…

Nimble Now Selling Its Simple CRM for Office 365 Globally Through Microsoft’s New Commercial Marketplace

Microsoft’s Newly Launched Commercial Marketplace Enables Nimble to Scale Globally by Selling Directly and Indirectly Through Microsoft to its Billions of Customers Nimble, the Simple, Smart CRM for Office 365 — announced that its team relationship manager is now available to Microsoft’s billions of customers and hundreds of thousands of resellers through Microsoft’s new Commercial Marketplace. Microsoft’s Commercial Marketplace makes it easier for customers to discover, try, and buy cloud-based software and services from…

US E-Commerce Trends Linked to Nielsen’s Prime Day Analytics

More of an FYI, already into Amazon Prime Day 2019, we are on the eve of what has grown to become one of the biggest shopping moments of the year across on and offline retail. What can we expect to see this time in the US E-Commerce industry? Guided by last year’s numbers, here are some of Nielsen’s Prime Day predictions. Justin Belgiano, Senior Vice President of Consumer Data Practice, Nielsen, said - “The stage has been set for a Prime Day where health & beauty and grocery will dominate--and omni-channel…

SpotX Appoints First Ever Chief Scientist and Opens 27th Office

Signaling Continued Growth, Spotx Hires Former Rakuten Marketing CTO to Lead New Salt Lake City Office SpotX, the leading global video advertising and monetization platform, announced the appointment of Dr. Neal Richter as its first Chief Scientist. Richter will head up SpotX's new Salt Lake City, Utah office which will serve as a hub for research and development teams. Reporting directly to J. Allen Dove, SpotX's Chief Technology Officer (CTO), Richter will invest in SpotX data science and machine learning efforts as…

HUBX, The World’s First Anonymous B2B Marketplace Platform, Surpasses $200 Million in Revenue in First Year, Hires Industry Veteran as…

HUBX, the first anonymous B2B marketplace platform disrupting and democratizing the trillion dollar secondary distribution industry, announced it has closed out the company's first year with $216 million in revenue. HUBX, which was bootstrapped and founded without outside capital, began to make a profit within months of the company's launch and acquired customers in 100+ countries. Derek Wall, former founder and CEO at a Rakuten subsidiary, took his decades of technology and business experience to found HUBX, an anonymous…

Cambridge-Based GeoSpock Secures £10 Million Additional Funding

The Unique Spatial Big Data Platform That Enables Companies to Access Dynamic Contextual Data Visualisation and Programmatic Analytics Gains Funding from Existing and New Strategic Investors GeoSpock – the extreme-scale spatial big data integration company that provides analytics, builds insight, and enables predictions across space and time – announced it has raised £10 million in additional funding, bringing the total raised to date to £19.25 million. Cambridge-Based GeoSpock Secures £10 Million Additional Funding…

Influencer Marketing Platform Buzzoole Announces US $8.9 Million in Series A Funding

Funding by Tamburi Investment Partners and Vertis SGR to Drive Next Phase of Growth for Leading International Influencer Marketing Platform Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP) and "Vertis Venture 2 Scaleup". Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated in the round bringing the company's total funding to date to over US …

PicsArt Hires COO to Lead Exponential Growth of Next-Generation Social Media Editing Platform

Tech and Media Industry Veteran Tammy Nam to Build on Creator Base of 100m+ Monthly Active Users PicsArt, the leading creative platform for social media editing, announced that former Viki Inc. CEO Tammy H. Nam has joined the company as its first Chief Operating Officer. Nam was instrumental in driving Viki's targeted international growth and subsequent acquisition by Japanese e-commerce giant Rakuten in late 2013. PicsArt, which ranks among brands like Instagram and Snapchat as a leading platform in the social media space,…

IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests

Also Releases ads.cert, AdCOM & Ad Management API Tech Specs for Use with OpenRTB The IAB Technology Laboratory released for public comment tech specifications for OpenRTB 3.0, built upon the framework released last September, as the second step in its introduction to the ecosystem. New specifications designed to support OpenRTB are also being made available for public comment – ads.cert, AdCOM, and the Ad Management API – all designed to promote healthy growth of the digital advertising programmatic marketplace.…

Cvent Announces Availability of Its Next-Generation User Experience for Event Websites and Online Registration

Company’s Reimagining of Its Flagship Product Combines Flexible Design Capabilities with Drag-And-Drop Usability Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced the general availability date of its next-generation user experience for its flagship event website and registration solution. Described as “Registration Reimagined,” the new experience puts all the design control in the hands of event professionals and marketers who can now create completely customized, mobile-responsive…

ZINFI Enhances Its Channel Management Platform to Ensure GDPR Compliance

ZINFI Completes Extensive Software Platform Modifications, Process Changes and Personnel Training to Ensure Compliance with GDPR Requirements and Launches an Online Resource Center for Its Customers and Their Channel Partners ZINFI Technologies Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that it has completed an exhaustive internal review and a series of modifications to its channel management software platform, and has trained personnel worldwide to ensure…

Sentient Expands Its Global Footprint to Meet Growing Demand for AI-Powered Marketing Solutions in the Asia-Pacific Region

Korean and Australian partners to accelerate growth of Sentient Ascend, Sentient's evolutionary conversion rate optimization solution Sentient Technologies, the world leader in artificial intelligence products based on evolutionary algorithms, announced today the expansion of its presence in Asia and Australia, with new partnerships.  Sentient's newest partners, Intralink Group in Korea and Neural Digital in Australia and New Zealand, will be responsible for the continued growth of Sentient's AI-based marketing…

What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You?

You’re probably already aware that on February 15th Google plans to release a new version of Chrome that will feature a built-in ad blocker intended to automatically remove disruptive ads from publisher websites if they fail to meet the new Better Ads Standards. You may also know that these standards have been defined by the Coalition for Better Ads, which is an organization that Google has joined and that offers specific guidelines for how the ad industry should evaluate and improve the quality of advertising for consumers.…

Interview with Michael Jaconi, CEO, Button

"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What inspired you to start a martech company? Prior to starting Button, I had the opportunity to work under one of the world’s most successful entrepreneurs, Hiroshi Mikitani - or Mickey as his friends call him. In that position, I was able to learn from a leader who had built his company from a…