Vevo Partners With TVision to Track Engagement for its Streaming Video Content

Partnership Gives Vevo More Insight Into How Vevo Users Engage with Content TVision, the leader in TV performance metrics, and Vevo, the world’s largest all-premium music video provider, announced a partnership in which TVision’s data helps Vevo understand how viewers engage with their content. Users watch more than 1.1 billion hours of Vevo music videos per month, and engage with 450,000 videos across YouTube, Roku, Apple TV and more. But these impressive numbers only tell part of the story for Vevo’s brand clients that…

Latest Vision Critical Sparq Customer Insights Platform Helps Brands Excel in Customer Trust

Vision Critical, a cloud-based CXM SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data and insights, today released its Sparq® Winter ‘20 platform update. The latest release of Sparq makes it easier for brands to have meaningful, transparent interactions with their customers. Available to all customers today, Sparq’s newest release includes integral features that give customers more control over their data. New Sensitive Data controls, the Power User Role and the Sensitive…

MRI-Simmons and FourthWall Media® Partner to Provide Custom TV Audiences

MRI-Simmons Audience Segments Now Available as Reveal ™ Audiences for Targeting, Planning, and Analysis of TV Campaigns FourthWall Media, a leader in television analytics, and MRI-Simmons, the leading provider of insights on the American consumer, announced a unique partnership that allows marketers in the television ecosystem to incorporate trusted MRI-Simmons audiences in advanced TV campaigns.This dynamic audience solution will use FourthWall's Reveal™ analytics platform and Reveal Connect™, its secure household…

Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce Marketing Platform For Brands

Addition of SMS marketing to Yotpo's industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo. With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers…

ReadyCloud Welcomes Square as the Latest Addition to its Ecommerce CRM Suite

ReadyCloud, the CRM Suite built for ecommerce, now supports Square in its many forms. From Point of Sale (POS) to SquareUp stores, ReadyCloud cleanly manages the order data from multiple Square sources for the purposes of CRM, growth marketing, shipping and returns. It is a complete backend solution for Square merchants. "Our integration works with Square to go beyond the transaction," explains Michael Lazar, an Executive at ReadyCloud. "A merchant can run their entire business with a SquareUp store and ReadyCloud. We…

Dynata Releases 2020 Global Trends Report, Highlighting Changing Consumer Attitudes on Climate Change, Technology Adoption, Privacy and…

Second Annual Look at Consumer Sentiment and Opinion Offers Deeper Dive Into the Global Trends That Drive Attitudes and Behaviors Dynata, the world’s largest first-party data and insights platform, announced its 2020 Global Trends Report, a global study of the opinions, attitudes and behaviors of people driving the cultural, social, economic, and technological trends that impact our daily lives, including climate change, technology adoption, and privacy and trust. Now in its second annual edition, the 2020 Global Trends…

J.D. Power Launches Inaugural Digital Experience Intelligence Benchmark of More Than 750 Brands

Digital Intelligence Benchmark Analyzes the Digital Experience Design of Public-Facing Websites Across Financial Services, Insurance, Tech, Media & Telcom, Home Improvement, Healthcare, Travel and Utilities With an estimated 49% of total U.S. retail sales influenced by digital touchpoints, customer experience is dictated by variables like website content, ease-of-use, page speed and search engine optimization. To get a better sense of which brands are getting the digital formula just right and to establish best…

IPG Mediabrands Is First Agency Client To Subscribe To Nielsen Podcast Listener Buying Power Service

Service Provides Podcasters and Brands With Compelling Insights Matching Podcast Listeners by Genre With Their Buying Habits Nielsen announced that IPG Mediabrands (IPG) is now a subscriber to the Nielsen Podcast Listener Buying Power service, with eight agencies using the service under the IPG license. This is the first agency to subscribe to this service. The umbrella IPG agencies include Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix. IPG will have access to…

Mediaocean Acquires MBS to Expand European Operations

Mediaocean Acquires Paris-Based Media Management Software Provider MBS to Expand Offering to Global Brands and Agencies Mediaocean, the system of record for the advertising world, announced that it has expanded its European operations with the acquisition of MBS, a Paris-based media management software provider. MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting.  As the third largest market in Europe and ninth…

Pinpoint Predictive Thinkalike Targeting – Beta Program

Pinpoint Predictive announced the launch of its Thinkalike® Targeting Beta Program, a service that enables Facebook advertisers to improve the targeting and performance of their Custom Audience campaigns. Beta Program participants will receive a free audience analysis and campaign targeting insights, either via the Pinpoint customer success team, or directly via the Shopper Personality app on Shopify. Thinkalike® Targeting Beta Program enables Facebook advertisers to improve the targeting and…

VXI Global Solutions Expands Leadership Team in Business Development, Marketing and Client Relations

Four Strategic Hires Join VXI to Drive Business Growth and a Culture of Innovation As part of its ongoing commitment to serve the evolving needs of the customer-care and CX market, VXI Global Solutions (VXI) announced the hiring of four highly experienced executives to its business development, marketing and client relations teams. Jill Alingod, Vice President of Customer Experience, brings a wealth of experience in managing large-scale operations, driving shareholder value and improving employee and customer satisfaction.…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

SiriusXM’s Scott Greenstein Named UJA-Federation of New York’s Music Visionary of the Year

UJA-Federation of New York has named Scott Greenstein, President and Chief Content Officer of SiriusXM, as its Music Visionary of the Year. Mr. Greenstein will be recognized for his exceptional professional accomplishments and commitment to philanthropy at the annual Music Visionary of the Year Award Luncheon on June 4, 2020, in New York City. "Scott's vision and leadership have made an indelible impact on the world of music and entertainment," said Daniel Glass, president & founder of Glassnote Entertainment Group…

Provana LLC Acquires TriVium Systems

Provana Acquires TriVium Systems, a Call Recording Solutions Provider, to Further Its Vision of Creating a Robust Ecosystem of Intelligent Solutions Designed to Drive Performance and Growth for Small-Medium Businesses and Networked Enterprises Provana, a leading provider of best-in-class solutions for contact centers, is proud to announce its acquisition of TriVium Systems. TriVium, an Oregon-based company, is a leading provider of call recording, reporting, and analytics solutions. Provana,…

Fanplayr is Keeping Your Customer Data Secure Through SOC 2 Compliance

Committed to Protecting Their Clients, Fanplayr Becomes Certified to Safeguard Sensitive Data Based on the AICPA’s Trust Services Criteria Fanplayr, a leader in helping e-commerce merchants optimize and improve their conversion rates, announced that it has completed its Service Organization Compliance (SOC 2) audit for its e-commerce Optimization System. Established by the American Institute of CPAs (AICPA), SOC 2 outlines standards for management of customer data using five “trust service principles”—security,…

Comcast Acquires Blueface; Global Provider of Unified Communications as a Service (UCaaS) to Complement Comcast Business Solutions

Comcast announced it has completed the acquisition of Blueface® – a Dublin, Ireland-based global technology provider and leader in unified communications solutions. Terms of the acquisition were not disclosed. “Whether connecting within a company or directly to customers, Blueface technology, powered by Comcast Business, will provide businesses a seamless communications experience. We look forward to delivering innovative solutions that enable businesses to help power employee productivity and extraordinary customer…

Copper Announces General Availability of G Suite Add-ons to Make Business Relationship Owners More Productive

Greater Functionality Within G Suite Supports Copper's Mission to Streamline Work Productivity for Small Businesses Copper, the leading provider of CRM for G Suite, announced the availability of all of its features via G Suite Add-ons. The added features give Copper users contextual information for their business relationships — from inside emails, calendar events and more — automating some of the most data entry intensive aspects of sales, business development and customer management. Copper operates natively within G…

Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions

Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the most-accessible WFM solution. Tymeshift will use the new funding to push for growth in new markets. David Birchmier, CEO- Tymeshift At the time of this investment, David Birchmier, CEO- Tymeshift, shared his vision for the company’s future. David said, “We’re proud of the…

Introducing Markpoint DSP, a Point of Hassle-free Media Buying and Growth

Markpoint is happy to announce the launch of Markpoint DSP, a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app. The Markpoint DSP aims to help advertisers, demand and supply partners grow their businesses, reach their marketing KPIs, and do that most cost-effectively. Markpoint team brings to the table years of expertise in advertising, marketing, technology, and data, as well as measurable capacities. Marketing Technology News: Why…

Actifio GO Named 2019 Product of the Year Finalist by TechTarget

Actifio GO, the industry's first multi-cloud copy data management SaaS offering, has been selected as a 2019 Product of the Year finalist in TechTarget's annual SearchStorage Enterprise Data Storage awards competition. For the last 18 years SearchStorage has compared the best in enterprise data storage hardware and software services. All of the finalists selected were judged by analysts, consultants, and users on innovation, performance, ease of integration into environment, ease of use and manageability, functionality,…