Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media

Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at Criteo. Prior to joining Criteo, Martin was a private consultant with a focus on growth strategies and innovation. From 2004 to 2015, he held multiple positions at Art.com, including COO and CEO, where he oversaw an explosive growth in revenue and customer base…

Lowe’s Acquires Retail Analytics Platform From Boomerang Commerce

Home Improvement Retailer Sharpens Focus on Delivering Best-In-Class Retail Technology Lowe's Companies, Inc. announced it is accelerating its technology capabilities and focus on driving strong retail fundamentals by acquiring the Retail Analytics platform from Boomerang Commerce. The technology will be integrated into the company's core retail business and bolster strategic and data-driven pricing and merchandise assortment decisions across Lowe's businesses. The platform provides a retail analytics solution that…

GigaSpaces Partners With Informatica to Deliver an Intelligent Digital Integration Hub Across Cloud and On-Premise

Together Driving Real-Time Advanced Analytics and Machine Learning for Data Driven Enterprises GigaSpaces, the provider of InsightEdge, the fastest in-memory real-time analytics platform announced that it has partnered with Informatica, the enterprise cloud data management leader, to deliver an Intelligent Digital Integration Hub across cloud, on-premise and hybrid environments. The solution unifies Informatica's Hybrid Integration Platform including: Integration Hub and Cloud iPaaS, together with GigaSpaces…

iPinYou Took the Lead in Construction of Big Data Security Systems

Recently, the AI marketing solutions provider iPinYou has passed the highest level of national information security assessment in China. The assessment aims to promote industry standards for big data system construction and collaboration. This national recognition marks an important step for iPinYou in the efforts of establishing a comprehensive data security system, which has become an increasingly crucial link in AI driven marketing solutions. As a milestone in data protection endeavor, the EU General Data Protection…

Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services

Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country.  Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability. "We have a number of clients where it's…

PartnerCentric Honored As Bronze Stevie Award Winner in 2019 American Business Awards

PartnerCentric, a leading performance marketing agency delivering premium and tailored program management and optimization, announced that it has been named the winner of a Bronze Stevie Award in the Online Marketing Campaign of the Year category in The 17th Annual American Business Awards. This award was granted to PartnerCentric for the company’s innovative performance marketing campaign run on behalf of a leading retailer of specialty and import goods. “PartnerCentric is committed to employing creative problem-solving…

Miller Heiman Group Enhances Coverage as International Demand for Sales Performance Solutions Intensifies

Global Sales Performance Powerhouse More Closely Integrates with Regional Independent Distribution Partners to Drive Worldwide Growth Miller Heiman Group, the global leader in improving sales performance through training, technology, consulting and research, announces plans to align the company’s regional Independent Distribution Partners (IDPs) under the Miller Heiman Group brand. These developments position the company to meet the growing demand for sales performance solutions worldwide. Miller Heiman Group plans to…

WeAre8 Launches Content Marketplace For Brands To Access Constant Funnel Of User-Generated Content

WeAre8, the platform that enables brands to invest directly in their real consumers and build individual relationships at scale, announced the launch of its Content Marketplace, a cost-effective model for brands to access a constant funnel of authentic and high-quality user-generated content created by real fans. Through the Content Marketplace, brands can submit a brief to millions of targeted consumers and purchase individual pieces of unique content, or log in at any time to see a growing arsenal of branded content…

CoreMedia Content Cloud Now Live on SAP App Center

CoreMedia Integrates with SAP Commerce Cloud to Enable Next-Generation Online Storefronts and Content-Rich, Shoppable Brand Sites CoreMedia announced that its CoreMedia Content Cloud solution is now available on the SAP App Center, the digital marketplace for SAP partner offerings. The company's Content Cloud solution, a content management and experience orchestration platform, is certified by SAP to integrate with SAP Commerce Cloud, a complete digital business solution that integrates digital and physical touchpoints…

Hiver Named Leader in G2 Crowd’s Report for Email Software

Hiver, a leading provider of email collaboration solution for teams, announced that G2 Crowd has ranked the company a leader in its spring 2019 reports for Email Software. Hiver has acquired this coveted position on the Leader quadrant of the G2 Crowd Grid Report for Email owing to a high customer satisfaction score and large market presence. As many as 94 per cent of G2 users rated it 4 or 5 stars, 92 per cent of users believe it is headed in the right direction, and users said they would be likely to recommend Hiver at a…

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…

Plextek Launches New Innovation Business Unit – Ignite Exponential

UK-based engineering and design consultancy, Plextek is launching a new innovation business unit called Ignite Exponential, to help established companies compete with agile and fast moving start-ups that are driving new disruptive technologies. Ignite Exponential (IEX) aims to bridge the innovation gap faced by market-leading businesses struggling to stay ahead and meet changing customer expectations in a climate of unprecedented uncertainty and aggressive competition. In particular, the rise of new technologies such as…

Retailers Tap Oracle AI to Better Serve Customers

Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business Asset The competition in retail is fierce and great products alone are no longer enough. Whether shopping online or in person, customers want seamless, personalized shopping experiences. Helping retailers compete by making better use of their data, Oracle continues to weave significant artificial intelligence (AI) and machine learning capabilities into its Retail Insights and Science Suite. With new features, such…

Shop Direct Enhances Customer Engagement, Revenues with Revionics AI-Based Price Optimization

Comprehensive Organizational and Process Approach Transforms and Streamlines a Retail Innovator As the UK's largest integrated pureplay digital retailer and financial services provider, Shop Direct is committed to continuous innovation that makes it a preferred online shopper destination while delivering strong business results. Having made a deliberative selection to adopt AI-based price and promotion optimization, Shop Direct's implementation of Revionics is delivering measurable positive impact on multiple fronts,…

Google Launches App AD Creative Partner Program Featuring ConsumerAcquisition.Com

Today during Google I/O’s keynote address, ConsumerAcquisition.com was announced as one of eight Google App preferred creative partners. Consumer Acquisition enables advertisers to generate high-performing ad creatives at scale through its in-house Creative Studio for Google App campaigns (formerly UAC). Additionally, Google announced a new set of machine learning capabilities, ad placements on YouTube, and ad groups within app campaigns. Automation and machine learning have simplified media buying on Google, making…

Brainshark Wins in The American Business Awards for 8th Year in a Row

Sales Enablement Leader Honored for Applying Artificial Intelligence to Improve Sales Coaching and Practice Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a Stevie Award winner in The 17th Annual American Business Awards – honored for applying artificial intelligence (AI) to drive sales productivity. Brainshark’s Machine Analysis solution, an AI-based engine for improving sales coaching and practice, received gold – the highest-level award – for “Best New Product:…

Altice USA to Acquire Cheddar

Leading Digital-First News Company to Join the Altice USA News Group Comprising News 12 Networks and i24NEWS Combines Linear and Digital-First News Expertise; Enhances Altice News Content, Distribution and Audience Reach Altice USA, one of the largest broadband communications and video services providers in the United States, announces that it has reached an agreement to acquire Cheddar, the digital-first news company, for $200 million. With this acquisition, Altice broadens its portfolio of high-quality news businesses…

SAP Extends Its Leadership in AI-Powered Intelligent ERP with SAP S/4HANA

SAP SE announced a series of innovations to SAP S/4HANA to make it easier to add artificial intelligence (AI) and robotics, and to customize apps. This will help companies improve business results, automate business processes and make accurate predictions for better decisions. With more than 100 out-of-the-box AI and robotic process automation–powered capabilities, the 1905 release of SAP S/4HANA Cloud solidifies its position as the most intelligent ERP on the market today. The new additions, being released in May 2019,…

Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today

Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner, Inc. Gartner expert @brentadamson explains to marketing leaders why the brands best able to help customers…

SAP Offers Partners Free Access to Test and Demo Systems on SAP S/4HANA Cloud and the SAP C/4HANA Suite

SAP SE announced 12-month free access for partners to test and demo systems on SAP S/4HANA Cloud, the leading intelligent enterprise software, and on SAP C/4HANA, the market-leading suite of customer experience solutions. These offers present two of several new initiatives that began last year to extend SAP's commitment to provide partners with the right resources to support their businesses and ultimately their customers better. SAP unveiled the offers for SAP S/4HANA and SAP C/4HANA at the SAP Global Partner Summit taking…