Behind Brand Storytelling: What Makes Your Website Story Work

More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing. When telling the story of your brand on your website and social media, in email newsletters and videos, what is it that you should always focus on? Your target audience, of course. Character-driven storytelling is relatable,…

Katai Announces BlueJay – A Next Generation Intelligent 360° Camera System

Katai Begins Sampling Cameras for a Variety of Markets Such as Video Conferencing, Smart Retail, and Smart Cities Katai announced the availability of its next generation, high resolution 360° video camera named BlueJay.  BlueJay features a number of industry firsts such as: a 48 Mega Pixel advanced sensor, a very wide and automatically adjustable field of view (up to 360°) with a single point of focus, built-in edge analytics and processing.  The system also provides full connectivity support including USB C, ethernet…

Workato Secures $70 Million in Series C Funding to Further Accelerate its Leadership in Enterprise Automation

Workato, the leading and fastest-growing enterprise automation platform, announced it has secured $70 million in Series C funding led by Redpoint Ventures with participation from Norwest Venture Partners, Geodesic Capital, and existing investors Battery Ventures and Storm Ventures. This brings the total investment in Workato to $111 million with support from several of the largest SaaS companies, including Salesforce, ServiceNow, and Workday, which participated in previous funding rounds. With the explosion in SaaS,…

MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

Slack’s Workflow Builder Makes Workplace Communication Efficient

The Newly Launched Tool Will Automate Multipe Routine Processes The workplace collaboration platform Slack has consistently been upgrading its capabilities in recent times. Offering messaging options, file sharing capabilities, and various productivity tools at its helm, Slack had recently strengthened ties with Salesforce to further unlock workplace collaboration opportunities. The latest development in the field has been the launch of its new tool – Workflow Builder. Workflow Builder has been designed to improve…

Anywhere365 Acquires Microsoft Teams and Azure Expert Interchange to Bolster Its Anywhere365 Dialogue Cloud Strategy

The Global Enterprise Efficiency Platform anywhere365 Will Deploy Knowledge from the Premier European Cloud and Azure Service Expert Anywhere365, which develops a Microsoft centric intelligent dialogue management and Cloud Contact Center platform used by more than 1,000 clients across 54 countries, announced that it has acquired Interchange, Netherlands-based cloud and Azure experts. Interchange's workforce will join the Anywhere365 team "as quickly as possible," Anywhere365 CEO Gijs Geurts said, bringing the latter to…

MarTech Interview with Allyson Kapin, Co-Founder at Rad Campaign and Founder at Women Who Tech

"The Women Startup Challenge Europe has one core goal — to showcase and fund the best early-stage women-led startups." Tell us about your role and how you got here. What inspired you to be part of the tech landscape? I have two key roles. I’m the Co-Founder of the social change web agency Rad Campaign and I’m the Founder of the non-profit Women Who Tech, which we incubate inside of our web agency Rad Campaign. I Co-Founded Rad Campaign to work at the intersection of web and app development and digital strategy to…

Qumu Announces Major Feature Release for On Premise Enterprise Video Customers

Leading Enterprise Video Provider Releases VCC V10, Adding Self-Service Broadcasting, Hybrid Delivery, Advanced Analytics and Intelligent Distribution to List of Key Upgrades Qumu, the leading provider of best-in-class video technology for the enterprise, has announced the release of Qumu Video Control Center (VCC) version 10—the customer-hosted version of Qumu’s intelligent Enterprise Video platform. This new release provides significant performance and capability upgrades for all Qumu on premise deployments, as well as…

Breaking Down Communication Barriers: TranslateLive Creates Innovative Software With Live Translation, Hearing, Video, and Chatting

With a Fast and Easy to Use Award-Winning Solution, TranslateLive Provides Instant Translation Support for Those With Communicative Disabilities and Barriers Offering an intriguing glimpse into the future of translation devices, TranslateLive, has created an innovative software and hardware solution with the capability to connect everyone regardless of language or hearing barriers. With more than 120 different languages and dialects, including user-friendly features for the blind, low vision, deaf and hard of hearing,…

AGAT Software Announces the Launch of Security & Compliance Features for Webex Teams

AGAT, an innovative software provider specializing in security and compliance solutions for Unified Communications & Collaboration (UCC) services, announces the launch of SphereShield for Cisco Webex Teams. AGAT's award-winning flagship product - SphereShield, handles security threats related to authentication and identity, content inspection and data protection. The newly added support for Webex Teams is in addition to AGAT's established support for Microsoft Teams and Skype for Business. Marketing Technology…

Jabra PanaCast Real-Time Intelligent Video Solution Certified for Microsoft Teams

Unique 180-Degree Plug-And-Play Video and Connected Experience Combined with Real-Time Detection and Learning Jabra, leader in audio and communications solutions, launches the Jabra PanaCast, which is engineered to be the world's first smart panoramic-4K plug-and-play video solution certified for Microsoft Teams. With its real-time immersive intelligent vision system, Jabra PanaCast provides unique value for huddle rooms and meeting spaces, delivering wall-to-wall video, audio and data that is critical for modern video…

How Cloud Technologies Are Impacting the Content Marketer

Over the last few years, Content Marketing has grown to become one of the most popular tactics in Digital Marketing. As it’s been shown that 60 percent of consumers enjoy reading relevant content from brands and 82 percent of consumers feel more positive about a company after reading custom content, it’s likely content marketing will become a vital marketing strategy for businesses of all sizes. The ability to produce and distribute content, whether it’s in the form of blog posts, newsletters, or white papers, has become an…

MarTech Interview with Henry Iversen, CCO and Co-Founder at Boost.ai

"Great customer service means being where your customers are and being available when they need you." Tell us about your role and journey into Technology. What inspired you to start Boost.ai? As Chief Commercial Officer, my role is to help companies identify how they can create real ROI with conversational Artificial Intelligence. When my Co-Founders and I started Boost.ai in 2016, we saw a clear gap in the market for artificially intelligent virtual agents that could increase experience and satisfaction for customers, not…

NICE Announces Engagement with Microsoft Across Multiple Platforms

NICE Trading Recording, NICE inContact CXone and NICE Multi Channel Recording will be seamlessly integrated with Microsoft Teams NICE announced it is expanding its collaboration with Microsoft, and will develop new integrations for Microsoft Teams. With soon to be added NICE Trading Recording, NICE inContact CXone and NICE Multi Channel Recording integrations, organizations will be able to effortlessly collaborate with the contact center, to record, monitor and provide security to the Teams environment. This builds…

Jackie Lee-Joe Named Netflix Chief Marketing Officer

Netflix announced that Jackie Lee-Joe has been appointed as Chief Marketing Officer. Jackie has served as CMO of BBC Studios, part of the British Broadcasting Corporation, since 2015. "Jackie is a truly original thinker with a wealth of global experience - making her the perfect fit as our next Chief Marketing Officer. I'm excited to work with her in promoting our brand and original programming in new and creative ways to our members all around the world," said Ted Sarandos, Netflix Chief Content Officer. Marketing…

Newly-Minted Unicorn Outreach Looks to Next Phase of Growth with the Addition of Three Key Executives

Outreach, the leading sales engagement platform, is adding to its leadership ranks as three new executives join the fast-growing Seattle startup. Margaret Arakawa has joined as Chief Marketing Officer, Amritansh Raghav now serves as the Executive Vice President of Product and Engineering, and Abhi Abhishek serves as the company's Vice President of Voice engineering for the platform. "Outreach has already experienced incredible growth, but we've been looking to add leaders who will help get us to that next phase," said…

Lightico Raises $14.5 Million in Funding to Remove Complexity From Customer-Facing Business Processes

The company streamlines customer transactions will use the new investment to accelerate global adoption of its next generation platform for digital customer interactions Lightico, the pioneer of the next generation platform for digital customer interactions, announced a $14.5 million investment by Mangrove Capital Partners, a venture capital firm whose portfolio includes major tech companies laike Skype, WalkMe and Wix. Also participating are Crescendo Venture Partners and early-stage investors lool ventures and Spinach…

The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

MarTech Interview with Oscar Carlsson, Chief Innovation Officer, Cint

"By measuring the conversion rates from advertising to e-commerce sites we will get a more holistic view of the customers and the journey they take." Tell us about your role and journey into Data-driven Marketing Technology. What inspired you to start at Cint? I started at Cint in 2000 before data-driven marketing technology was a popular topic. I was initially attracted to the company because it was working to create online solutions and seamless interactions with consumers. Through these past years, we have gone on a…

7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019

Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon confirmed that its sales grew by 17% to touch $59.7 billion in Q1 of 2019. The company is currently guided by its principle of customer obsession, vast scale of innovation and operational excellence across its operations. In this article, we tell you about the seven exciting Amazon initiatives from the last few months that have directly driven sales, enabling the tech…