5 Key ABM Tactics for Retail during the COVID-19 Pandemic

COVID-19 has forced marketing teams to shrink their martech and marketing ops budgets. During such challenging times, we can learn from recent ABM Tactics for Retail We have covered the Account Based Marketing concepts extensively in the past. And, knowing its delicate role in Lead Gen Marketing and Sales Acceleration operations, ABM remains a hot topic discussed by MarTech leaders around the world. Even the customers from emerging markets have begun to pick ABM tools and practices to not just target larger accounts but…

Customer Experience Emerges as 2020 Bright Spot: Consumers See Positive Shift in Service and Signal Increasing Digital Engagement

Survey of more than 4,000 consumers from the US, UK, France and Germany shows organizations making strides in CX despite challenging times; points to rise in use of online options Sixty percent of consumers report improvements in customer experience (CX) since the pandemic, indicating businesses recognize the importance of CX and are responding. Telephone and email remain prevalent with digital gaining momentum as consumers plan to increase usage of chatbots, virtual agents and self-service, even post-pandemic.…

Half of All NHS Trusts in England Opt for UK Tech Company Starleaf Over Video Conferencing Rivals

Watford-headquartered StarLeaf is a privacy-centric, British competitor to Zoom  Over 100 NHS organisations across England are using StarLeaf video meetings and chat to keep both internal and external teams connected and make sure medical appointments, training and recruitment take place Over 50,000 medical professionals are registered users of StarLeaf across these organisations, making over half a million video call minutes each day StarLeaf is facilitating 11,181 scheduled NHS meetings each day, and has played…

5 Incredible Instagram Features Launched in 2020

Instagram is one of the most popular visual content platforms. It is redefining the way we create content, share it with audiences, and the way we like to shop for our best brands. If you want to study online consumer behavior trends using social media, there is no better place than Instagram. And, the kind of Instagram features that were launched in 2020 validates the point that every social media marketing team has been trying to make since Day 1- "add sales directly to the funnel". COVID-19 gave us that opportunity to do…

WPG Americas Inc. Offering New Online Shopping Experience to Customers

WPG Americas Inc. (WPGA) a subsidiary of WPG Holdings, the largest global electronic components distributor, announces the launch of its new e-commerce store eshop.wpgam.com.  The new website has been designed to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to see the full product portfolio WPGA can offer. The improved site also enhances customers shopping experience with easier search capability, additional product offerings with faster load times. In the…

Tis the Season for a Contact-less Greeting Card App

What do consumers get when they combine a personalized video with the tracking number of a holiday gift that they ship to a loved one? This fantastic app called GIFgram Anyone planning to ship a package, or have an online purchase delivery to a loved one this holiday season will love this app. The GIFgram technology has gained tremendous popularity during the COVID-19 pandemic. With the second wave pressing so close to the holidays, the GIFgram app is helping us all bridge the "social distancing" gap by purposefully…

Nearly 3 in 4 Parents to Spend More This Halloween To Help Make up for Lousy 2020

LendingTree Survey Shows More than Half Admit to Spending More on Holiday Than They Should Can going overboard on Halloween make up for a less-than-spectacular year? Probably not, but according to a new LendingTree survey, most parents are going to give it a try. The survey reveals that nearly 3 in 4 parents with kids under 18 say they're planning to spend more on this Halloween in part because their kids have already missed out on so many other celebrations in 2020 because of the COVID-19 pandemic. Marketing…

TechSee Closes $30 Million Series C Investment Round

TechSee, the category leader in Intelligent Visual Assistance, announced it has raised $30 million in a Series C equity investment round. The round was co-led by OurCrowd, Salesforce Ventures, and TELUS Ventures with participation from Scale Venture Partners and Planven Entrepreneur Ventures. Founded in 2015, the Tel Aviv-based company has grown rapidly by reducing customer friction points for enterprises. Its Visual Assistance technology bridges the visual gap in customer service, allowing customers and technicians to…

LivePerson Launches Support for Instagram Messaging

LivePerson, Inc, a global leader in conversational solutions, announced the integration of Instagram messaging into its industry-leading Conversational Cloud platform, empowering brands to create meaningful messaging experiences with consumers on Instagram at scale. The launch of LivePerson's integration with Messenger API with Support for Instagram means brands can respond to Instagram DMs, story tags, and comments directly within the Conversational Cloud, providing seamless and convenient experiences for consumers and…

Will Holidays be Naughty or Nice for Retailers?

While the pandemic has caused a surge in online shopping, a new Oracle Retail survey shows that many customers are ready to venture back into stores this holiday season. Nearly 20% of shoppers surveyed plan to do most of their shopping in-store with 47% planning to split purchases between online and brick-and-mortar shops. Still, another 16% plan to make it as close as the parking lot, opting to retrieve orders curbside. And, despite the challenging year, 58% of consumers expect to spend the same or more on holiday shopping…

Study: Businesses Must Become Agile, Adapt Quickly to Pandemic-Related Changes

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, released a new report—"COVID-19 Reshapes the Global Customer Engagement Landscape"—detailing changing consumer preferences and behaviors and how businesses and service providers need to transform their customer engagement strategies to become more agile and adapt to changes driven by the COVID era. This report follows the January 2020 Vonage Global Customer Engagement Report and captures unique insight about…

Central Arizona College Selects Talkdesk for Remote Work Flexibility, Seamless ServiceNow Integration

Talkdesk replaces on-premises contact center software, providing greater flexibility, integration with ticketing software and improved reliability Central Arizona College leverages Talkdesk cloud flexibility to enable remote contact center operations due to the COVID-19 pandemic Talkdesk is backed by the industry’s first and only 100% Uptime Service Level Agreement to ensure Central Arizona College is always available for its customers Talkdesk CX Cloud offers Central Arizona College comprehensive integration…

Salesforce Expands Work.com to Help Companies Get Back to Growth and Thrive in the New Normal

New employee workspace and helpdesk technology helps workers be productive from anywhere New communication apps enable businesses to create safer in-person experiences and build trust with customers and employees Salesforce and Thrive Global partner to offer wellness resources to employees Salesforce, the global leader in CRM, announced a significant expansion of Work.com to help companies get back to growth and thrive in the new normal. New products include an employee workspace and helpdesk to boost productivity, and…

AlphaGraphics’ agBox Concept Offers Custom Business Experiences

New curated experiences for employees and customers can be built to fit any occasion, from virtual conferences to holidays AlphaGraphics, a leading provider of print and marketing solutions, is now offering agBox (Build Outstanding eXperiences), an innovative way for businesses to build and share unique branded experiences for virtually any occasion, from conferences and training to holidays, celebrations, and company milestones. The agBox concept allows companies to curate and deliver fully immersive experiences for…

Drive a Higher ROI with a Design-First Content System

Gone are the days of happy hours with prospects. Because of social distancing, sales and marketing teams need to find new ways to generate demand and close deals. On top of this fact, B2B marketers are expected to do more with fewer resources and with strategies limited to digital engagement. To drive a higher ROI in a remote world, smart marketers are increasing their agility and control. By rapidly building content that is digitally immersive, mobile-friendly, and easily shared, they are making up for decreased…

VERB Adds Market America to Growing Roster of Clients

VERB Technology Company, Inc., a leader in interactive video-based sales enablement applications, including interactive livestream e-commerce, webinar, CRM, and marketing applications for entrepreneurs and enterprises,  announced that Market America, a global product brokerage and internet marketing company that specializes in one-to-one marketing, has begun adoption of verbCRM, VERB’s interactive video-based customer relationship management and sales enablement platform, for its global network of entrepreneurs or…

Bata Urges Everyone to Embrace Hope and Positivity With Their New Campaign #kickout2020

The year 2020 has put a dampener on everyone’s spirit with most people having been confined to their homes for the major part of the year. However, to beat the pandemic blues and spread positivity, footwear major Bata India Limited has launched its first big campaign of the year – #KickOut2020.  The campaign launch is also accompanied by the launch of new collection – ‘Ready Again’, which comprises of a wide variety of footwear to go with every outfit and occasion. Casuals, Festive, Fitness, Dress, Fashion, you name it, the…

Allocadia Holiday Shopping Survey: Online Shopping Will Lead in 2020, Cyber Monday Set to Top Black Friday

New Data Also Shows That Coronavirus Concerns Remain, Gifting Will Become More Practical, and Consumers Expect More Diverse Holiday Ad Campaigns Allocadia, the leader in Marketing Performance Management (MPM), announced results of a new survey leading up to the 2020 holiday season, covering key topics related to consumers’ shopping plans, expectations and preferences. Findings from the survey of more than 1,000 Americans include a preference for online shopping during the ongoing coronavirus pandemic, a shift to more…

Augmented Reality: The Real Game-Changer for Marketing in 2020

While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing strategy, helping create meaningful and emotional consumer connections. AR has finally grown up; once infamous for gimmicks such as face filters on social media, it’s now a cross-platform tool to build truly interactive environments, compared to VR which requires a headset to create computer-aided stimuli. The figures tell us that the global market is expected to grow substantially…

Global Survey Reveals Significant Shifts in Christmas Holiday Shopping Patterns as Shoppers Seek Safe In-Store and Online Experiences

Hybrid shopping model emerges blending technology with physical store experiences A new survey* of 2,000 UK and US consumers, conducted on behalf of JRNI, the experiential relationship management (XRM) platform for scheduling and managing personalized experiences at scale, reveals consumers are taking a more considered approach toward Black Friday and Christmas holiday season spending and behavior this year. One fifth (20%) of US shoppers plan to spend more this Christmas indicating that there’s a desire by some to shake…