Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement Nielsen announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV. Nielsen's addressable measurement will include AT&T's DIRECTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that…

Video advertising platform Unruly announced a global partnership with connected TV platform Publica that gives CTV and over-the-top (OTT) publishers access to ad pod monetization and automated deal management tools. CTV ad spend is expected to reach $10B by 2021 (eMarketer), with consumers and advertisers expecting the same seamless viewing experience on CTV they’ve become accustomed to from linear TV. Marketing Technology News: eCommerce Product Photography Industry Adopts Automation Through this partnership, Unruly…

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

TVision, the company measuring TV’s transformation, announced it secured $16 million in new funding, led by SIG Asia Investments, an affiliate of Susquehanna International Group (SIG), a privately held global trading and technology firm. Existing investors, including Accomplice, Golden Ventures, Jump Capital, and others also participated. TVision has now raised more than $39 million in total funding. The TV industry is experiencing a rapid transformational shift spurred by technology, innovation, and creativity and…

BBTV Holdings Inc. a media tech company that uses technology enabled solutions to help content owners become more successful, is announcing the launch of a mobile gaming app, “TheOdd1sOut: Let’s Bounce” in partnership with James Rallison, the creator of one of YouTube’s most popular channels. The Mobile gaming apps revenue stream is a key part of BBTV’s Plus Solutions, helping to further unlock value from BBTV’s compelling portfolio of content partners and driving revenue expansion for both BBTV and its content owners.…

Screenvision Media, a national leader in delivering comprehensive advertising representation services for top-tier theatrical exhibitors, sports venues, and a robust OOH network, announced that ReachTV, the in-airport entertainment platform, will add Screenvision's Front + Center Everywhere to its lineup of original programming distributed at more than 90 U.S. airports. Front + Center Everywhere is now broadcast across 200,000 screens nationwide. "As travel returns to pre-pandemic levels, working with ReachTV enables…

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

Gamut will now provide its advertising partners with always-on ACR ad measurement to help quantify the true reach of video ads served across local TV and OTT Gamut announced the selection of iSpot, the leading real-time TV ad measurement and attribution company as its exclusive always-on connected TV (CTV) ACR measurement provider. Gamut, with its best-in-class OTT product, Gamut TOTAL®, helps advertisers find, target, and engage with local OTT audiences at scale, in every DMA. Gamut will utilize iSpot's unified…

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

Midwest brokerage steps up its commitment to remain at the forefront of technology by implementing automated online listing ads, retargeting, and streaming TV campaigns Heartland Properties, a local real estate firm serving the Council Bluffs and Omaha areas since 1988, launches the Adwerx Enterprise Automation Platform. The firm is now automating online ads for newly listed properties within their office, plus custom retargeting campaigns for every agent, and agents have the ability to run local, personalized streaming TV…

Big Brother’s new reality multiplayer mobile game first to offer audio advertising with pass on listenership For the first time audio advertising has been designed into the gameplay experience in globally popular reality format AudioMob, the pioneer of audio advertising in mobile games and one of Google’s most exciting startups, has teamed up with Banijay’s award winning game studio 9th Impact, to put audio advertising at the heart of its Big Brother MMO mobile game which is launched, thrilling gamers and fans worldwide.…

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

New CEM platform release allows financial institutions to deliver more personalized moments in a digital relationship Doxim, a leader in Customer Engagement Management (CEM) software and services, announced the general availability of its Fall 2020 release, with innovative new features available for User-Assisted Account Origination, User-Assisted Loan Origination, CRM, and Self-Service Account and Loan Origination. New capabilities in the release help create a better omnichannel customer experience, so financial…

24-Hour Linear Programming Channel On Samsung TV Plus Extends LiveXLive's Advertising Platform and Reaches Millions of Samsung's Consumers LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that Samsung Electronics will add the LiveXLive linear streaming channel to Samsung TV Plus, its free Smart TV video service that delivers instant access to 145 channels and growing in news, sports, entertainment and more. Samsung TV Plus…

AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top,…

Altvia, market-leading provider of cloud-based CRM, deal management, and investor lifecycle systems for private capital markets firms announces multiple key strategic executives joining its management team. Michael Belding, Chief Technology Officer, will lead Product and Technology; Brie Aletto, EVP Operations, will head Customer Success, Professional Services, and Solutions Consulting; and Kjael Skaalerud, SVP Revenue, will drive sales and global go-to-market functions. These veterans add to the management team led by …

Cross-Media Local Ad Company Will Continue to Run Ad Sales on Behalf of Leading Operator in Philadelphia and Wilkes-Barre Viamedia, the leading cross-media local advertising company, announced today that it has renewed its long-term agreement with Service Electric Cablevision, Inc. (SECV) to continue running advertising sales for the company’s video ad services across the Philadelphia and Wilkes-Barre markets. The new deal extends one of Viamedia’s longest-standing partnerships, having represented SECV for approximately…

Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by launching search data as a new media type and offering more robust, relevant, and richer digital advertising data first for existing mobile, desktop, display, and video placements and in the future, for social and in-app platforms. The breadth and depth of the solution enable an increased level of measurement…