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TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

Adoption of AI Technologies Among U.S. Businesses Increases from 48% to 72% in One Year, According to RELX

New Study Reveals Perception of AI among U.S. Business Leaders is Evolving as Emerging Tech Hits Hypergrowth Phase RELX, a global provider of information-based analytics and decision tools for professional and business customers, announced the release of its second annual RELX Emerging Tech Executive Report, which highlights how executives in different industries across the United States use and view artificial intelligence (AI) technologies including machine learning and deep learning. The survey reveals AI use has…

Juniper Networks Builds Secure, Automated and Cloud-enabled Network Infrastructure With Telefónica UK

Telefónica Fusión Project Expands to the UK Under Digital Transformation Remit Ahead of New Feature-Rich Mobile Services Juniper Networks, a leader in secure, AI-driven networks, announced the first phase of Telefónica UK's successful services migration to the Telefónica UK Fusión Network, a brand new infrastructure for which Juniper Networks is the strategic IP network provider. Juniper Networks and Telefónica designed the Fusión Network to transform the customer experience for mobile, residential and business…

Amazon Is Moving Aggressively to Expand Alexa Beyond the Home, Says GlobalData

Following Amazon’s 2019 hardware launch event on Wednesday 25th September; Anisha Bhatia, Senior Technology Analyst at GlobalData, a leading data and analytics company, offers her view on Amazon’s expanding product range: “The buzzword at Amazon’s event was, predictably, Alexa. Amazon is moving aggressively to expand Alexa beyond the home, where the popular voice assistant has so far had the most impact. Amazon wants Alexa to become an integral part of its customers’ lives everywhere, within reach, including when they’re…

Building Your Tech Stack: 3 Reasons Marketers Should Select the ESP Committed to Email

The exploration process of building a Marketing Technology stack, whether you’re starting from scratch or replacing outdated services, can be overwhelming. For every software need, there are a plethora of options to choose from. And with so many options, it can be challenging to narrow down which technologies will benefit your strategy, while also considering your budget and other factors. When it comes to deciding on software to meet your business’s Email Marketing needs, there are two main categories to choose from:…

T-Mobile Rocks the Top Spot for J.D. Power Wireless Purchase Experience Yet Again

The Un-Carrier Once Again Ranks No. 1 for Full-Service Performance as Customers Love Shopping with T-Mobile the Most – in Stores, Online and by Phone Shop at the top. J.D. Power announced that T-Mobile once again leads the pack, earning the highest scores in their 2019 US Wireless Purchase Experience Study - Volume 2 for full-service providers. And Metro by T-Mobile is among the top ranked for non-contract full-service providers, claiming the second spot in their respective study. This is the fourth win in a row for the…

Amazon.com Announces Second Quarter Sales up 20% to $63.4 Billion

Amazon.com Inc. announced financial results for its second quarter ended June 30, 2019. Operating cash flow increased 65% to $36.0 billion for the trailing twelve months, compared with $21.8 billion for the trailing twelve months ended June 30, 2018. Free cash flow increased to $25.0 billion for the trailing twelve months, compared with $10.4 billion for the trailing twelve months ended June 30, 2018. Free cash flow less principal repayments of finance leases and financing obligations increased to $16.1 billion for the…

Data vs. Opinion: Why You Need Both

“Without data, you’re just a person with an opinion.” — W. Edwards Denning Rather than simplifying insight collection, the proliferation of Big Data has added complexity. Increasing regulations and concerns around privacy make data harder to collect and manage, and the widening range of channels customers engage with makes it harder to interpret accurately. Where marketers need to pivot is to balance qualitative data findings with a constant stream of quantitative, first-hand customer feedback to allow organizations to…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

TechBytes with Andy Hunn, COO at Resonate

Tell us about your role and the team and technology you handle at Resonate. I serve as chief operating officer at Resonate, which I co-founded more than a decade ago based on simple but profoundly important questions: “Can we use big data and AI to understand consumers beyond their demographics? Can we use big data to understand the deeper insights that explain why we make the decisions we do – to buy a certain product, to support a certain cause?” We founded Resonate based on this powerful idea of understanding people…

Alibaba’s 6.18 Mid-Year Shopping Festival Breaks Records Across China

Product debuts, livestreaming powered marquee Tmall, Taobao first-half event Alibaba Group’s Taobao and Tmall shattered multiple records during this year’s “6.18 Mid-Year Shopping Festival,” sating a rising demand from consumers in less-developed cities for quality products. This 6.18 was the most-inclusive ever, with over 200,000 brands taking part. Innovative marketing campaigns and tools provided by Alibaba’s core platforms during the 18-day campaign helped more than 110 brands each generate gross merchandise…

UK Organisations Leaders in Adopting Business Automation

A New Survey Commissioned by UiPath Finds That Growing Business Challenges Are Being Addressed With Automation – With the UK Being One of the Four Countries Populating the Leader Pack UiPath, the leading Robotic Process Automation (RPA) software company, is releasing a new study that reveals the current and future progress of automation in organisations across the world. The survey, entitled The Advance of Automation: business hopes, fears and realities, was developed in collaboration with The Economist Intelligence Unit…

Rising Focus by Businesses to Increase Customer Satisfaction and Optimize Supply Chain Will Significantly Propel the Growth of Enterprise…

Enterprise software is witnessing huge demand from across a spectrum of applications like enterprise content management (ECM), IT service management (ISM), customer relationship management (CRM), enterprise resource planning (ERP), and business intelligence. Adoption of these Enterprise software increases efficiency and accelerates the overall productivity of an organization; thus, witnessing driving adoption of Enterprise software. The ERP enterprise software segment is projected to grow at a CAGR of 7.53% during forecast…

Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say

Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance - the ability to leverage data to achieve that state of marketer nirvana bringing together the right person, right message, right time and right context. But while Programmatic Media has come a long way in terms of its sophistication around Audience Targeting, it still lags when it comes to consumer reaction, perhaps the most relevant insight of all. The next evolution of programmatic must take lessons…

Artificial Solutions Continues Momentum in Conversational AI Market

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is continuing its successful momentum as the conversational AI market starts to mature. Renewals prove technology success Over the last three months Artificial Solutions has ramped up activities across its strategic sales channels. Recent new business comes from a wide range of market sectors including national government, postal services, telecoms, pharmaceutical, insurance and the airline industry. There have also…

Experian: ‘What’s Taking So Long?’ 51% of Customers Are Fed-up with Lengthy Digital Onboarding Process

Experian Credit3D delivers the most comprehensive and innovative suite of credit data and insight solutions in the market New research from Experian has revealed that most customers (51%) are so fed-up with slow sign-up processes that many will simply abandon their application. At the same time, 74% of businesses say that improving customer experience is a critical or high priority, however 28% admit they are not sure they offer a friction-free service to customers. Just 35% are using automation to help them make…

Tata Elxsi is a Certified Widevine Partner, Selected as the System Integrator for Google Widevine CAS solutions

Tata Elxsi, a Certified Widevine Implementation Partner (CWIP), is pleased to announce the availability of Widevine CAS solution on the platform. With over 25 years of design and engineering experience in video broadcast specialization and OTT service delivery, Tata Elxsi has expanded product offerings to include Google Widevine CAS solutions in cloud and on premise solutions. These services include Widevine CAS integration and validation for Android TV deployments. The key to successful content monetization is…

Wirecard Expands its Offering With Unified Commerce Solution for Small and Medium-sized Merchants

Wirecard, the global innovation leader for digital financial technology, supports small and medium-sized merchants throughout Europe in their digital transformation by providing an expanded version of its SUPR online shop system. The system enables every retailer to set up and operate a web shop inexpensively and without the need for programming know-how. With just a few clicks, users can create an attractive shopping environment for their physical and digital products. With a wealth of design templates and hundreds of…

It’s the Year of Localized Social Marketing — Here’s Why

Localized social marketing uses specifically crafted social content to engage audiences at the local level. It’s a social media strategy that focuses on building a local presence for a business by leveraging locally-driven communication channels to reach the specific local communities it serves (rather than a broad/national approach). Localized social marketing is the biggest untapped marketing opportunity for national franchise brands, and social media platforms are rolling out new tools to help multi-location businesses…

New Mavenlink Study Finds Business, Competition, and Customer Expectations Rising Significantly for Services Firms

70% of Organizations Report Increased Competition in Last 12 Months; 85% Say Customer Expectations Are Becoming More Stringent Mavenlink, the leading provider of cloud-based software for the modern services organization, revealed results of its annual market survey, "State of the Services Economy 2019." Survey results show that today's professional services industry is not only more crowded than ever, but also that rising client expectations have created a cycle of disruption that has fundamentally changed how companies…