It’s Culture Thing Now: Onus is on Retailers to Deliver In-Store Shopping Experiences

COVID-19 crisis runs deep into every business model. Particularly for retail, in-store shopping experiences has become a topic of serious discussion. Retail has always been under serious pressure to adapt to widening physical and digital shopping experiences, even as new e-commerce competitors kept taking a lion's share off sales and profits. Before the pandemic hit, we were already inching closer to the death of the High Street. But with lockdown restrictions and now, new COVID containment measures in place, its demise…

Talon Redefines the OOH Programmatic Market by Launching Atlas, Its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from…

Poly Says Hybrid Working is the New Collaboration Imperative

A new report reveals that astutely navigating work practices, spaces and culture will help respond to crisis, redefine the purpose and reinvent the future of work Plantronics, Inc. ("Poly" – formerly Plantronics and Polycom), a global communications company that powers meaningful human connection and collaboration, issued a new report that highlights a granular shift in focus from "place" to "purpose" of work as businesses respond to the COVID-19 crisis, redesign their operations and reinvent the way they work. Out of…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…

Omdia Index Ranks HERE as Top Global Location Platform for Enterprises

“HERE is once again in pole position, widening the gap with Google” - Omdia Mitsubishi Corporation and NTT’s investment in HERE highlight company’s industry strength and global appeal Business and industry analysts at Omdia have placed HERE Technologies on top of their most recent Location Platform Index. The company overtook Google in the 2018 and 2019 Indexes, and this year Omdia extended the lead for HERE based on the core geospatial capabilities of its location platform and market reach for users. The Omdia…

Top Data Science Interivew: TechBytes with Eyal Mekler, VP APAC at Sisense

Hi Eyal, from Tealium to Sisense - What inspired you to make the transition?  Helping an organization to harness the power of data to drive business improvement and optimize outcomes has always been a passion of mine. Tealium’s focus was on Customer Data Platforms, which have significant potential for organizations that want to revolutionize the customer experience. It’s an incredibly innovative space, and it was a pleasure to be part of such a growing team. Sisense to me was the next logical step, as it widens the…

TechSee Wins TMC 2020 CRM Excellence Award

TechSee, the category leader in Intelligent Visual Assistance, has been recognized by TMC, winning a 21st Anniversary CRM Excellence Award presented by premier publication CUSTOMER magazine. The company was chosen on the basis of its product's ability to expand the customer relationship to become all-encompassing, transforming the entire enterprise and customer lifecycle. Across different touchpoints, departments, and service delivery modes, TechSee was able to demonstrate clear value to clients which have expanded their…

Aurora Announces Integration and Partnership With IRIS CRM

Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall Aurora, a leading full-service provider (FSP) in the payments industry, partners with IRIS CRM. Aurora continues to drive forward with strategic advancements in technology which impacts specific industries and the payments industry overall. Marketing Technology News: Nielsen Advances…

Executive Search Firm Grace Blue Partnership Launches ‘TRANSITION’, Pro-Bono Platform to Support Advertising, Marketing, & Media Talent…

TRANSITION to serve as a resource for people in search of useful content and new roles for organizations looking for talent Grace Blue Partnership, the global executive search firm, has launched TRANSITION, a complimentary online platform providing a place for displaced talent to find practical and inspirational content, a network of industry peers, and access potential job opportunities. The move comes as COVID-19 continues to create disruption globally within the advertising, media, and marketing industries, resulting…

Pega Launches Ethical Bias Check To Help Prevent AI Discrimination Across All Customer Interactions

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Ethical Bias Check, a new capability of Pega Customer Decision Hub™ that helps eliminate biases hidden in the artificial intelligence (AI) driving customer engagements. The feature flags possible discriminatory offers and messages generated by AI across all channels before they reach the customer. Done right, AI has helped businesses add more value to every customer interaction, leading to deeper…

In Unpredictable Times, How Do You Predict Revenue? Hint: You Need to Know Who’s In-Market.

It is no secret Sales and Marketing are still misaligned when it comes to measuring what matters — and it’s affecting companies’ ability to generate predictable revenue. 6sense’s research has shown more than 80% of B2B companies fail to exceed revenue goals. While adopting account-based engagement practices can help teams perform better, it did not outright guarantee success. At the center of this challenge is the need for Sales and Marketing to use rich, accurate data to better align their goals and direct their efforts.…

New Internet Performance Data Shows the Staggering Scale of Canada’s Urban-Rural Digital Divide

In April, rural download speeds were nearly 12 times slower than those enjoyed by urban Canadians New data released by the Canadian Internet Registration Authority (CIRA) shows significant differences in the internet speeds experienced by rural and urban Canadians. The data was generated by CIRA’s Internet Performance Test and was submitted yesterday into the Canadian Radio-television and Telecommunications Commission’s (CRTC) consultation on barriers to rural broadband deployment. Today’s release comes on the heels of a …

Social Impact Enterprise “Givlsy” Launches Nationwide, Unveiling Innovative Online Platform to Connect Professionals and Drive Social Change

Givsly, previously Lucky Forks, a for-purpose company that helps organizations find simple, turn key ways to create social good for their business community, is thrilled to announce its official launch nationwide with a new, comprehensive online platform. It allows busy professionals the chance to set aside meetings to raise money for their favorite nonprofit, fundamentally elevating the efficiency of which we create social change – no matter the cause. Marketing Technology News: Wurl Network Surges Past 400 Channels…

HERE Continues to Lead as Counterpoint Research’s Top Location & Mapping Platform

For the third year in a row, HERE Technologies was named by Counterpoint Research as the world’s number one location platform. The 2020 Counterpoint Research Location Platforms Evaluation and Analysis compared the 25 leading location platform vendors, including Google, TomTom and Mapbox, in capabilities and execution. Neil Shah, Vice President of Research, notes: “HERE continues to emerge as the world’s leading and most comprehensive location platform in our evaluation. Over the last eighteen months HERE has widened its…

HERE Continues to Lead as Counterpoint Research’s Top Location & Mapping Platform, Ahead of Google And TomTom

HERE Technologies was named by Counterpoint Research as the world’s number one location platform. The 2020 Counterpoint Research Location Platforms Evaluation and Analysis compared the 25 leading location platform vendors, including Google, TomTom and Mapbox, in capabilities and execution. Neil Shah, Vice President of Research, notes: “HERE continues to emerge as the world’s leading and most comprehensive location platform in our evaluation. Over the last eighteen months HERE has widened its lead compared to the…

The ABM Revolution Taps Value over Volume for Business Growth

It’s 2020 and times have changed, but you might not know that by looking at still-current and commonplace B2B Marketing methods. And yet, in a world of exciting customer experiences with B2C brands, buyers’ expectations across the board are higher than ever - and that means all buyers. B2C consumers experience highly personalized buying journeys that are both efficient and easy - ultimately elevating the expectations for a B2B buying journey, too. To combat the demand gen flywheel that Legacy Marketing has long upheld,…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

MindTickle and Sales Management Association Highlights Only 18% of Organizations Consider Their Sales Training Effective

"Benchmarking Sales Readiness and Enablement" webinar to uncover sales enablement and readiness practices employed by high-performing, high improving firms MindTickle, the leader in Sales Readiness technology, and the Sales Management Association (SMA), a global cross-industry professional association for managers focused in sales force effectiveness, announced the March 18th availability of their research report on sales readiness and sales enablement practices after surveying more than 120 B2B sales organizations,…

Sonata Software Makes Strategic Acquisition of GBW, a Leading Global Player in the Exciting Customer Experience Space

Sonata Software announced signing of definitive agreements to acquire GAPbusters Limited (GBW), the Melbourne headquartered company that has been amongst pioneers in the CX domain, serving renowned brands globally for nearly thirty years. As companies are increasingly focusing on measuring and managing customer experience to stoke their growth, CX solutions are playing a significant part in most organizations' digital transformation initiatives. As per Fortune Business insights, "The demand for customer experience…