Persona.ly, Global Leader in Mobile Ad Tech, Joins Adjust's Coalition Against Ad Fraud (CAFF), Will Continue to Combat Against Ad Fraud and Aid in Their Prevention and Detection.    Leading global mobile user acquisition and monetization…
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Protecting Their Network of 90,000+ Publishers and App Developers from In-App and Video Ad Fraud Smaato, the leading global real-time advertising platform for mobile publishers and app developers, announced that it has implemented…
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Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an…
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Digital advertising - and in particular programmatic advertising - is increasingly taking a piece of the multibillion-dollar advertising pie each year. And with it, there’s also a rising cost of fraudulent advertising through faked and…
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Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too…
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You know when you hear those pharmaceutical commercials for drugs with potential side effects that sound worse than the diseases they are trying to cure? Sometimes the fight against ad fraud is reminiscent of that. Digital ad fraud is a…
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