Original Content, Distributed Directly from Brands, Still Matters, According to the Cision CMO Media Intelligence companies have demonstrated how 2018 …
PubMatic Announces Global Supply Path Optimization Partnership With Sizmek
Global Supply Path Optimization Partnership to Provide Agencies and Advertisers with Transparent Access to Premium Inventory PubMatic, the publisher-focused sell-side …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
Interview with Joe Camacho, CMO, SABIO Mobile
"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns." Tell us about your role …
Six Unstoppable Disruptions in Marketing Technology
The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry …
Telaria Introduces Fraud Fighter for Premium Video Inventory
Telaria’s Fraud Fighter Is Part Of An Ongoing, Platform-Wide Initiative That Reinforces To DSP partners And Their Clients That Video …
Intema Solution Inc to Integrate Blockchain to its Predictive Marketing Products
The First Project Will Be A Coupon Solution That Incorporates This Blockchain Solution into eFlyerMaker, Intema’s Email Marketing Application Intema …
Qstream Appoints Richard Lanchantin as Chief Executive Officer
Software and Life Sciences Veteran Joins Sales Enablement Innovator to Scale Business and Technology Operations in 2018 Qstream, makers of …
Interview with Jeff Finn, CEO, zvelo
Jeff Finn CEO - zvelo "The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated …
DoubleVerify Earns MRC Accreditation for In-App Viewability, SIVT for Mobile Web/Desktop Traffic & DV Authentic Impression®
After a very productive year in 2016 followed by a positive start in 2017, the Viewability Partner on Facebook—DoubleVerify has …
CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud
Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud …
Salesforce Research: State of Connected Customer Redefines Customer Experiences
Salesforce, the global leader in CRM, released the third edition of its State of the Connected Customer report capturing insights …
CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud
Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud …
Block.one Introduces “Voice” to Bring Alignment and Transparency to Social Media
Blockchain-Based Social Media Platform Will Reward and Return Control to Social Media Users Social media is fundamentally broken and is …
Pega Launches Enterprise Low-Code Factory to Guide Citizen Developers Making Enterprise-Compliant Apps
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today announced at PegaWorld the launch of …
Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard
With Industry Standards at 3-5%, This Achievement Reinforces Kargo’s Zero-Tolerance Policy for FRA Kargo, the leader in mobile brand advertising, …
Gartner Reveals Three Key Strategies for Marketers to Uncover Target Audiences
Experts Discuss the Growing Challenges of Audience Segmentation and Advertising Strategy at Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, …
MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability
DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by …
Salesforce and OpenClassrooms Announce Partnership to Prepare the Workforce for the Jobs of Tomorrow
The World’s #1 CRM Company and the European Leader in Online Education Join Forces to Train Individuals Around the World …
IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain
sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment …