Interview with Jeff Finn, CEO, zvelo
Jeff Finn CEO - zvelo "The overall programmatic market will continue to suffer unless (and until) ad fraud is eliminated …
AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019
We chatted with Index Exchange’s Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals …
Blis Is the First Global Location Intelligence Company to Offer Independent Location Data Verification by Location Sciences
Blis and Location Sciences Announce Alliance to Drive Data Verification and Transparency in the Advertising Industry Blis, the global leader …
The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020
What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these …
TechBytes with Susan Borst, VP of Mobile at IAB
How should B2B Marketers work with AdTech platforms to boost ABM outreach? The key to effective partnerships with AdTech platforms …
What Supply Partner Consolidation (SPC) Means for Advertisers
With the rise of advertisers moving to an in-house agency model, largely on the promise of cost reduction, a natural …
Glasswall Solutions’ FileTrust Now Available in the Cloud
Latest FileTrust Enhancement Provides Ultimate Protection with More Scalability, High User Acceptance, Reduced Costs and No Workforce Disruption Glasswall Solutions, …
AdLedger, MadHive, Industry Index Release Research Findings Proving Pain Points, Complexity Of Advertising Technology
Study Shows Brands, Agencies And Publications Are Suffering From Vendor Overload, Point-Based Solutions Unable To Solve Underlying Industry Problems Marketers …
SYZYGY Awarded IAB Gold Standard 1.1
Digital agency SYZYGY has been awarded the new IAB Gold Standard 1.1 certification, making it the first agency in the world in …
Cuebiq Launches Market-First Solution that Independently Verifies Data Provenance, User Consent & Ensures Privacy Compliance
Cuebiq Enables Users, Partners, and Customers to Perform or Request Third-Party Validation of Any Cuebiq Product, as Well as Validate …
Bidstack Reveals Results of Independent Study by Lumen Research
Bidstack Group, the native in-game advertising group, has announced the results of an independent study which used eye tracking technology to …
AT&T Invests Nearly $800 Million Over 3-Year Period to Boost Local Networks in Kentucky
At AT&T, we’ve invested nearly $800 million in our Kentucky wireless and wired networks during 2016-2018. These investments boost reliability, …
CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud
Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud …
Salesforce Research: State of Connected Customer Redefines Customer Experiences
Salesforce, the global leader in CRM, released the third edition of its State of the Connected Customer report capturing insights …
CreatorIQ Announces $12 Million Series B Funding Round By TVC Capital, Affinity Group, And Unilever Ventures For Its Enterprise Creator Cloud
Influencer Marketing Platform of choice for Airbnb, CVS, Dell, Disney, Mattel, Ralph Lauren, Salesforce, Unilever Continues Growth with End-To-End Cloud …
Block.one Introduces “Voice” to Bring Alignment and Transparency to Social Media
Blockchain-Based Social Media Platform Will Reward and Return Control to Social Media Users Social media is fundamentally broken and is …
Pega Launches Enterprise Low-Code Factory to Guide Citizen Developers Making Enterprise-Compliant Apps
Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today announced at PegaWorld the launch of …
Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard
With Industry Standards at 3-5%, This Achievement Reinforces Kargo’s Zero-Tolerance Policy for FRA Kargo, the leader in mobile brand advertising, …
Gartner Reveals Three Key Strategies for Marketers to Uncover Target Audiences
Experts Discuss the Growing Challenges of Audience Segmentation and Advertising Strategy at Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, …
MRC Continues DoubleVerify’s Accreditation for Desktop, Mobile Web & In-App Impressions, SIVT Traffic Filtration & Viewability
DoubleVerify (DV) the leading independent provider of marketing measurement software and analytics, announced it has been granted continued accreditation by …