Consumer Trends Analysis: Pandemic Impact on Brand Loyalty

Exults offers insight on various recent reports detailing shifts in retail and eCommerce purchasing behavior. The emergence of a global health crisis back in March affected just about every aspect of human life, and consumer behavior serves as no exception. Purchasing data now shows that concerns surrounding the health crisis, along with restrictions put in place because of it, forced consumers to rethink the way they buy goods and services. A recent report from McKinsey declares that 75 percent of consumers…

Slingshot Combines Text, Chat, Social, Phone, and Email in its Omni-Channel, Customer Engagement Platform

Slingshot released updates to its customer engagement platform that allows clients to interact with their customers through text, web chat, social, phone, and email for both inbound and outbound communication from one central dashboard Slingshot, the leading 24/7 customer engagement and sales service platform for home services providers, released new technology that gives clients the ability to meet their customers in multiple communication channels all from a single centralized desktop application. This platform…

Merkle Q3 2020 Customer Engagement Report Explores Gaps in the Delivery of Full Customer Experiences

Report highlights aspects including the scalability of the modern marketing technology platform and real-time versus relevant-time experiences Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2020 Customer Engagement Report. The report explores the modern marketing technology platform, how it is implemented, and how marketers feel their platforms deliver engaging customer experiences. Merkle’s research also explores the balance of real-time versus…

Streem Launches Software Development Kits to Enable Customer Engagement with Powerful Enterprise AR Solutions

Streem, the award-winning and simple-to-use remote video communication platform, announced the release of its first software development kits (SDKs). The technology allows product teams, developers, and customer experience (CX) groups to easily customize and launch enterprise-grade augmented reality (AR) applications and interactive remote collaboration tools. Streem’s robust SDKs will allow leading brands to now easily create a new wave of cross-platform (iOS, Android, Web) AR-driven solutions for the home. Marketing…

Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform

Nuance Communications, Inc. and Rakuten Mobile, Inc. announced a strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform (RCP). As a result, RCP becomes the first-ever mobile communications, cloud-native, and virtualized platform to have Nuance Conversational and Engagement AI services built-in. Through the Nuance-Rakuten Mobile partnership, RCP will now offer Rakuten Group companies the ability to leverage: Conversational AI Services: cloud-native software with…

HubSpot Announces Major Upgrade To Its Sales CRM, Marrying Enterprise Power With Consumer Ease-of-Use

HubSpot, a leading growth platform, is bringing power and ease-of-use to enterprise sales software with a major upgrade of its sales CRM, Sales Hub Enterprise. Custom objects, sophisticated sales reporting, and advanced permissions have been added to give sales leaders new levels of control and flexibility in their CRM, while enhanced sales engagement and configure-price-quote (CPQ) capabilities make it easier than ever for teams to connect with prospects and close deals quickly. Power and Ease-of-Use: The New Standard for…

Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World

Salesforce, the global leader in CRM, announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world. Digital 360 is made stronger with expert services, a broad partner ecosystem, as well as new learning resources on Trailhead. New product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to…

SwagBag VIP Launches, Reawakening Experiential Marketing and Advertising for Consumer Brands

The swag is in the bag. As consumers shift their buying power, SwagBag VIP is upending 2020 experiential marketing and digital marketing with its fresh direct-to-consumer community approach The swag is in the bag. SwagBag VIP is upending 2020 experiential marketing and digital marketing with its fresh direct-to-consumer community approach. Using a quarterly at-home delivery process, SwagBag VIP safely* showcases great products, allowing for authentic interactions and social sharing, while shoppers spend more time in their…

The Elusive Holy Grail of Consumer Data Science and Intelligence

Understanding consumer data science is very important in the current context. In today’s marketplace, brands, agencies and organizations must have fast, streamlined access to complex consumer-based data in order to stay competitive. Meanwhile, sensitivity around data collection, responsible use, and legislation has changed the climate in which we operate. External pressures from the global pandemic, widespread natural disasters and societal upheaval are also causing the need for consumer insights to speed up, as people…

[24]7.ai Unveils Engagement Cloud – Industry’s First Fully Integrated Conversational AI Platform

7.ai, Inc., a recognized global leader in Conversational AI, announced the 7.ai Engagement Cloud, the industry's first integrated suite of conversational AI services designed to power both voice and digital interactions. With the release of Engagement Cloud, IT and CX leaders and their teams can rapidly diagnose customer intents and build, automate, monitor, and optimize customer service and sales journeys through intuitive, self-serve interfaces and tools that empower both experts and non-technical users. Consumers today…

Dynata Acquires CrowdLab, Expanding Research & Insights Opportunities for Brands to Connect with Consumers

Dynata, the world's largest first-party data, and insights platform announced the acquisition of CrowdLab, an innovative digital ethnography solution for capturing in-the-moment consumer opinions, attitudes, and trends in a multiple award-winning digital platform. The acquisition will expand Dynata's qualitative research capabilities within the Dynata Insights Platform, helping brands develop a more comprehensive picture of their markets and customers by linking specific behaviors with the experiences that drive them. For…

Tiffany Vasilchik Joins Magid as SVP of Growth Strategy, Consumer & Commercial Brands

Magid today announced the hiring of Tiffany Vasilchik as Senior Vice President of Growth Strategy in its Consumer & Commercial Brands practice. She will be based in New York City. “Tiffany’s strong commitment to helping brands grow is just one of the many reasons we are excited to welcome her to Magid,” said Craig Wax, Executive Vice President and Head of Magid’s Consumer & Commercial Brands practice. “Her experience as a brand marketer and growth consultant across a wide range of industries gives her a depth of…

US Consumers to Spend 1B Hours Shopping on Mobile This Holiday Season

App Annie, the leading mobile data and analytics company, predicts the biggest Q4 holiday shopping season on mobile yet — with nearly 1 billion hours to be spent on Android devices in the US, up 50% YoY. Driven by the need for essentials while maintaining home lockdowns, mobile e-commerce boomed in H1 2020. App Annie predicts mobile growth will continue in Q4 with a longer shopping season due to October's Prime Day and contraction in the US economy driving consumers to seek deals and promotions for longer leading up to…

Roku, MAGNA and IPG Media Lab Study Reveals Advertisers Benefit 4X From Brand Experiences That Help Consumers Find Free Content

A new study released by MAGNA, Roku, Inc. and IPG Media Lab, "Valuing the Value Exchange," demonstrates how marketers can use brand experiences that aide TV streaming content discovery while sponsorships for live events and sports are limited. The study reveals video ads and brand experiences together generate 4X greater purchase intent than video advertising alone. The study investigated how consumers feel about brand experiences on TV streaming that support content discovery, and how advertisers can assess and measure…

Truthify Adds Justin Wisz as CEO To Bring Emotion AI and Consumer Privacy to Mobile Polling and Advertising

Company closes private funding for $1.3 million with participation from Wisz Truthify, the first mobile video platform that analyzes consumer emotions in real time on behalf of brands, announced that it added Justin Wisz as CEO. Wisz, co-founder and former CEO of Vestorly, an AI content marketing platform, will focus the company on providing an alternative, revelatory dataset to brands and content creators while giving consumers the ability to monetize their data. "We’re very pleased to have Justin join and lead…

Declining Trust in Social Media Giants Affecting Consumer Purchase Decisions, New Data Released By Outbrain Ahead of Cyber Weekend Shows

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

Affle2.0 Wins a Significant Contract for Singapore-Citizens-Engagement Project

Affle International Pte. Ltd. (“Affle”), the leading consumer intelligence platform company, announced that it has won the contract from the Singapore Government to build a ‘Digital & Cloud-based Commuter Survey Platform’ for the Land Transport Authority (LTA). Affle’s mobile marketing platforms will enable interactive surveys for citizens in Singapore to drive LTA’s objective of building a people-centered land transport system. The total value of the contract is over USD 1Mn. Affle’s platforms were first accredited by…

Consumer51 Announces Acquisition of Santa Fe-Based Desert Elements

Consumer51, an international consumer experience company with business operations in Pennsylvania, New Mexico, and Indiana announced the completion of the acquisition of Santa Fe-based web design and development firm, Desert Elements Design, Inc. The acquisition of Desert Elements is the third acquisition for Consumer51 within the state of New Mexico, following the acquisitions of Xynergy, Inc. and Sante Fe SEO. The consolidation of marketing companies and expansion of services solidifies Consumer51, along with its group…

Valassis Introduces Connected Analytics – Powerful Holistic Consumer & Market Intelligence Solution

Provides Brands Improved Campaign Guidance Amid Rapidly Changing Consumer Landscape Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is launching a new insights-based solution – Connected Analytics – that uniquely combines proprietary data and sales insight to fuel omnichannel marketing strategies designed to maximize ROI and profitability. Through the combination of patented Valassis Consumer Graph™ intelligence, proprietary coupon redemption and permissioned client sales…