Coveo and Sitecore Expand Offering to Bring AI-Powered Search and Recommendations for Mid-Market Customers

New Offering Gives Mid-Market Customers the Ability to Build Search-Driven Experiences with Richer Personalization Coveo, the AI solutions leader, and Sitecore®, the global leader in digital experience management software, today announced an expanded offering that includes the development of a new AI-powered search and recommendations solution for mid-market customers that will provide best-in-class capabilities, previously accessible only to enterprise-level customers. The two companies have signed their intent to form a…

Essendant Enhances Reseller eCommerce Suite with Launch of Personalized Email and Content Marketing Tools

New Tools Email Sales Pro and Personalized Marketing Zones Help Resellers Expand to Better Personalize Online Shopping Experiences Amidst a Rapidly Growing B2B Ecommerce Industry Essendant, a national wholesaler distributor, announces the launch of Email Sales Pro and Personalized Marketing Zones -- two new eCommerce solutions offered within its suite of strategic digital marketing capabilities for resellers. These new integrations follow a growing demand for more personalization in online shopping experiences from end…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

2019 iQIYI iJOY Conference: Promoting Brand Growth through Content and Value-Driven Marketing

In 2020, iQIYI will invest over RMB 20 billion in over 200 new releases across diversified genres iQIYI, Inc., an innovative market-leading online entertainment service in China, held its annual iJOY Conference (the "Conference") in Shanghai on October 15th. Under the theme of "New Trends New Growth", the Conference served as a platform for iQIYI to announce its content and marketing strategy for 2020 and discuss the future prospects of China's entertainment industry with brand advertisers and iQIYI partners. On…

4 Ways E-Commerce Product Content Drives Sales Growth

To provide context on the importance of e-commerce product content, a survey by Namagoo found that out of the ten top reasons consumers listed for what makes a great online shopping experience, six of these top reasons were all product content related or influenced by product content. Additionally, consumers have repeatedly shared that other important factors that influence their decision to buy when shopping online include: Clear, high-quality and ample product images that answer their questions and elevate the…

Vloggers, Influencers and Content Marketers: Pay Attention to TikTok Content!

If 2018 belonged to Instagram Advertising brands, 2019 is going to be the year of TikTok content marketers. In less than two years of its launch, this ByteDance video-sharing product has already become one of the most downloaded app of the year. In 2018, TikTok surpassed the app downloads recorded by PUBG Mobile, YouTube, WhatsApp and Instagram in the same period. This despite a brief ban on its Marketing and Services due to security and censorship policies. ByteDance is among the most high-valued startups in the tech…

How to Make Top-Ranking Evergreen Content from a Tool Review Post

Evergreen Content is the best possible way to increase organic traffic to your website. Yet, is every type of Evergreen Content going to bring you the same results? The answer is quite simple – no, it won’t. Comparing the most popular software in the form of an in-depth review has always been a good choice for boosting traffic to your website. People are able to see many ads on the main page of their social media account. That’s why they are not sure which software will really satisfy their needs and they look for…

Reimagining the Marketing Landscape: Driving Mass Personalization and Reinventing Content Delivery in the Era of Business 4.0

Today, the number one success driver for CMOs is the effective use of data – how we create meaningful insights from data, how we harness predictive data to drive conversions. Specifically, using data and Artificial Intelligence (AI) to drive mass Personalization and reinvent Content Delivery will visibly move the needle for marketers and drive Digital Transformation or “Business 4.0.” Advanced usages of data will be further propelled as fifth-generation wireless (5G) goes from lofty goal to reality, using its high-speed,…

Not All Product Recommendations Are Created Equal

Done right, Product Recommendations increase conversions, boost average order value and strengthen Customer Loyalty. They also automate content, freeing up labor costs so creative efforts can focus elsewhere. But not all Product Recommendations are created equal. Sure, you can easily make recommendations based on best sellers, current trends or current sales, and that’s usually moderately successful. But if you want to see a significant lift that truly impacts your bottom line, recommendations should be personalized based…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients…

Recommendations Are the New Dashboards

With the growth of Business Intelligence (BI) and Analytics, dashboards are now pervasive and considered commonplace in the modern enterprise. We see them visualizing information for every type of organization, across every industry. They are embedded in websites, and they even (on occasion) make cameos in movies. Despite its ubiquity, the day of the dashboard as a static, stand-alone technology is quickly coming to an end. On the continuum between minds and machines, they are overly reliant on human inputs and are…

Mobile App Users Expect Better App Search and Recommendation Experience

A lot goes into Mobile app development. Yet, there is not much research done on how mobile app consumers are likely to search and recommend an app! For mobile users, user experience is everything. But, how do you first help these users with app discovery in the first place? There are countless tutorials on the current trends on Mobile app UI/UX; but are these really helping people find the right app for their activities? That's where Mobile Marketing teams seem to be losing their revenue opportunities. App store Search…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Liferay Announces New Content, Commerce and Headless Capabilities to Drive Personalization at Scaleprn

Liferay DXP 7.2 and Liferay Commerce 2.0 Help Businesses Scale Digital Transformation Efforts with Better Content Personalization Tools, Headless Architecture and Applied Machine Learning Insights Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced the release of Liferay DXP 7.2 and Liferay Commerce 2.0. Designed to meet the needs of today’s digital-first business teams to create experiences rapidly across channels, the latest versions of…

Stackla Expands Partnership with Simpleview to Help Global Destination Marketers Deliver Engaging Travel Experiences with User-Generated…

Extended Partnership Brings Best-Of-Breed Digital Marketing Solution to DMOS in European Markets Stackla, the world’s smartest visual content marketing platform, announces the multi-year extension and global expansion of its partnership with Simpleview, the leading provider of CRM, CMS, website design, digital marketing, revenue generation and mobile technologies for the global destination marketing industry. The global expansion of Stackla's partnership with Simpleview brings best-of-breed digital marketing solution to…

NetLine Corporation Releases 2019 State of B2B Content Consumption and Demand Report for Marketers

An Exclusive Look into Real Content Consumption Behavior from over Four Million Downloads on the Largest B2B Buyer Engagement Platform NetLine Corporation released its annual 2019 State of B2B Content Consumption and Demand Report for Marketers. Consolidating 12 months of first-party content consumption and demand data, the report transforms in-depth research into key takeaways, helping B2B marketers achieve lead generation success by structuring more informed and buyer-oriented content marketing programs. With nearly…

Influenster Solution Demonstrates Impact of Peer-to-Peer Recommendations in Driving Sales Conversion

In Study Conducted by IRI, Sales Lift Beats Benchmarks for Digital Campaigns Influenster, the leading product discovery and reviews platform, featuring 35 million+ reviews written by 5 million+ members, shared the results of third-party research fielded by IRI, demonstrating the value of peer-to-peer recommendations in driving conversion. The research, conducted on behalf of a well-known global color cosmetics brand, reveals how ratings, reviews and user-generated content can drive an increase in incremental sales and…

BrightEdge Instant Is an Industry First: Taking Research and Content Optimization Real-Time

Pioneering Innovation Allows Marketers to Research at Scale and Optimize at Lightning Pace BrightEdge, the global leader in organic search and content performance, unveiled BrightEdge Instant, a revolutionary set of innovations that transforms how search marketers drive performance at scale. BrightEdge Instant is the industry's first and most powerful real-time SEO solution that empowers marketers to utilize real-time insights and take action to optimize content all within one unified platform. This is something that has…

11 Must-Have Tools for Content Optimization

Content marketing is a widely recognized and effective strategy for driving traffic to websites and generating leads. That’s why so many online businesses invest tons of money into content production, and the amount of content that gets produced every day is staggering. While there’s no way to calculate the exact amount, we can get an idea by analyzing some stats. For example, Chris Heald, the Chief architect at Mashable, one of the most visited blogs in the world, answered a Quora question several years ago of how…