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In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement

Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer engagement. The mobile app market is booming — expected to drive revenues of $189 billion next year — but a new crop of advertising options is set to send growth into overdrive. Google has opened up Discover inventory, Spotify sponsored playlists are now available to international brands, and Instagram is paving the way for instant purchase ads. So, is the writing on the wall for open web…

Resulticks Embarks on Roadshow Tour Hosting Multiple CMO Dinners Showcasing the Value of Real-Time Customer Engagement

Business leaders and marketing professionals in Atlanta, Chicago and New York invited to attend "Real Time Conversations: A CMO Dinner" Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has announced venues for its upcoming Real Time Conversations: A CMO Dinner series. Scheduled for Chicago, Atlanta and New York, the executive-level events will explore the value-driving potential of the new marketing paradigm: real-time, omnichannel marketing. The evening will include networking…

Cheetah Digital Unveils Customer Engagement Suite at Signals 19

The Customer Engagement Suite Enables Marketers to Drive Revenue, Build Lasting Customer Relationships, and Deliver a Unique Value Exchange Throughout the Entire Customer Lifecycle Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announced the debut of its Customer Engagement Suite at Signals 19. The Customer Engagement Suite enables marketers to deliver personalized experiences, cross-channel messaging, and loyalty strategies, all based on a foundational data layer, the…

Checkers & Rally’s Selects Mobivity to Power its Mobile Customer Engagement Programs across 875+ Locations Nationwide

Mobivity Holdings Corp., creators of the award-winning customer personalization platform, Recurrency, announced that Checkers & Rally’s, an iconic and innovative drive-thru restaurant chain, has selected Mobivity to power its mobile customer engagement programs in over 875 of its U.S. locations. The programs will utilize Mobivity’s Reach to send timely, personalized mobile offers to Checkers & Rally’s customers via SMS text messaging. This will enable the brands to connect with their customers at their moment of…

Next-Gen AI-Powered Omnichannel Orchestration Capability from Resulticks Streamlines Customer Engagement and Conversion

Resulticks Deepens Its Marketing Automation Solution by Enabling Automated, Contextual Generation of Omnichannel User Experiences With the introduction of its new AI-powered orchestration capability, Resulticks, the world's fastest growing real-time conversation marketing solutions provider, has forever changed the game for how brands orchestrate outcomes-focused, omnichannel user experiences. With a few clicks, marketers can initiate the auto-mapping of entire customer experiences based on key occasions, communication…

Verint’s September Events Feature Valuable Insights on AI and Automation, Cloud Customer Engagement, Knowledge Management Best Practices and…

Verint Systems Inc., The Customer Engagement Company, announced a line-up of events this month that feature customer insights, steps to build a successful Knowledge Management (KM) program and best practices for measuring the customer journey. “Making your WFM, Training, and QA Teams Your Company's Heroes” The 10 Steps to Building a KM Program that Works Sept 12; CRMXchange Webinar Verint’s Kelly Koelliker, director of content marketing, will present this webinar at 1 p.m. ET. Companies have no shortage of…

OPKO Health Switches to Multichannel Veeva CRM to Drive More Effective Customer Engagement

Veeva CRM empowers pharmaceutical field representatives with the right information they need to deliver a personalized customer experience Veeva Systems announced that OPKO Health, a diagnostic and pharmaceutical company, selected multichannel Veeva CRM to enable field teams to engage in relevant, timely, and compliant interactions with healthcare professionals (HCPs) through preferred channels. Veeva CRM gives OPKO Health the most advanced capabilities and complete customer insights. “Veeva CRM helps our field teams…

Merkle Releases First Customer Engagement Report as Part of New Quarterly Research Series

Q3 2019 Report Features Original Research on CRM Practices and Strategies Focused on Customer Experience, Promotions and Leveraging the Cloud Merkle, a leading technology-enabled, data-driven performance marketing agency, has introduced a new quarterly report focused on the discipline of Customer Relationship Management (CRM). The Customer Engagement Report series features original research with marketing statistics and trends. It provides insights into key strategies to help marketing leaders make better-informed…

FrontdeskAI Brings Simple Yet Powerful Customer Engagement Analytics to Franchise and Multi-Location Businesses

AI-Powered Dashboards Deliver Intelligence and Insights Across All Franchise Locations FrontdeskAI, the leading developer of artificial intelligence (AI) solutions for small business and the wellness industry, including FrontdeskAI for Salons and Spas and FrontdeskAI for Fitness, announced the launch of FrontdeskAI Multi-Location Dashboard for its franchise and multi-location customers. Franchises are an essential element of the American small business machine with more than 450,000 franchised businesses in the US, of…

TapClicks and ApexChat Partner to Optimize Customer Engagement and Online Lead Conversion

Companies Collaborate to Integrate Live Chat Data into TapClicks Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, and ApexChat, a leading provider of live chat software and services, announced a partnership to integrate data from ApexChat's solutions into TapAnalytics, TapClicks' marketing analytics dashboard. Marketers who use TapAnalytics in conjunction with ApexChat can conduct deep performance analysis and deliver actionable…

Improve Your Customer Engagement With the Help of Social Listening

Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand's social media channels for any customer feedback and direct mentions of their brand. Also it helps to monitor discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. A detailed analysis of online reputation is…

Now Is the Time to Rethink Your Integrated Approach to Customer Engagement

In an age of smartphones, push notifications, chatbots and near-constant digital disruption, it is no longer revolutionary for brands to leverage multiple online and offline touchpoints in their campaigns. In fact, consumers expect this. Because of customers’ changing expectations and increasing savviness, an “integrated” approach that simply ticks the boxes for online and offline channels is no longer enough to fully engage a desired audience, especially those in Southeast Asia, who are more likely to be on mobile platforms…

Slingshot Raises $2.4 Million Seed Round to Improve Customer Engagement and Sales Conversion for Home Services Providers Through 24/7…

Customer Engagement Company Uses Proprietary Software and Decentralized, US-Based Agents to Improve Customer Satisfaction and Sales Closing Rate Slingshot, the customer engagement platform for home services providers, announced it has closed a $2.4 Million seed round led by RET Ventures. Slingshot provides home services providers, such as pest control and lawn care companies, with a turnkey, 24/7, omni-channel call center solution that engages leads, increases close rates, and improves the overall customer experience.…

Online Health Retailer Vitacost.com Boosts Customer Engagement with Personalized Kinetic Email Campaign Powered by Selligent Marketing…

Leading health retailer sees 31 percent lift in revenue per email with dynamic ‘Mystery Sale’ Global B2C marketing automation company, Selligent Marketing Cloud, shared the results of a successful digital marketing campaign by client Vitacost.com, Inc., a leading online retailer of health and wellness products. Leveraging kinetic email, Vitacost.com drove revenue per email (RPE) up 31 percent, while simultaneously boosting customer engagement and lifetime value. Vitacost.com is known for offering healthy consumer…

Thunderhead and Proximity London Announce Partnership to Deliver Best-in-class Customer Engagement

Uk-Founded Pioneer of Enterprise Technology for Customer Engagement and Journey Orchestration and Leading Customer Experience Agency Announce Partnership Thunderhead, the global leader in Customer Engagement and Journey Orchestration technology is announcing a strategic partnership with leading customer experience agency Proximity London. Supported by its proprietary Connected Creativity process, Proximity London brings brands and people closer together through authentic human experiences. Thunderhead’s ONE…

Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences While the news is filled with ecommerce and retail concerns over how to best engage with customers to increase conversion and to create loyalty, Maropost’s inaugural industry survey has identified a large gap in the importance marketers place on managing customers, and the strategies and technology most use to connect and engage with customers. The…

Deluxe Corporation Strengthens Existing Partnership With Salesforce to Accelerate Its Go-To-Market Strategy and Customer Engagement

Deluxe Is Transforming With Salesforce to Improve Customer Insights, Ignite Innovation and Reach Its Diverse Customer Base With Highly Relevant Products and Services Deluxe Corporation, a Trusted, Tech-Enabled Solutions Company, announced an expanded agreement with Salesforce, the global leader in CRM, to accelerate Deluxe’s go-to-market strategy and improve customer engagement by getting a 360-degree view of customers across its entire business. “Deluxe truly understands the importance of innovation and digital…

Verint Only Vendor Recognized by Gartner in the 2019 Magic Quadrant for the CRM Customer Engagement Center and the Magic Quadrant for…

Verint Systems Inc., The Customer Engagement Company, announced its inclusion in Gartner, Inc.’s Magic Quadrant for the CRM Customer Engagement Center (CEC) report, published June 11, 2019, by the research and advisory firm. In addition to being recognized in this report, the firm also named Verint a Leader in its Magic Quadrant for Workforce Engagement Management** (WEM) research earlier this year. “As the customer engagement company, we are pleased to be the only firm to have our solutions recognized in both reports” In…

Mobile Marketing and Advertising Tech Company Vehicle Relaunches as Sinch Engage, Setting a New Standard for Personalized, Relevant Customer…

New Agency Matches Dynamic Messaging Technology With Advanced Creative, Empowering Brands to Reach Consumers With Personalized Video and Other Rich Content on Their Mobile Devices Sinch, a global leader in cloud communications for mobile customer engagement, launched Sinch Engage, a new business unit focused on mobile marketing and advertising technology. Formerly known as Vehicle, Sinch Engage draws upon Sinch’s shared technology assets and broad ecosystem of channel partners to spearhead group initiatives in mobile…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 10th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 10th consecutive year. In the report, Gartner evaluated 14 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best of today's CEC applications have tools for both agents and customers. For this Magic Quadrant, vendors had to have clear views about…