Combined Messaging Suite and Advanced Segmentation Tools Bring More Contextually-Relevant Messages That Build User Engagement Mobile customer engagement and analytics solutions provider CleverTap announced the launch of Journeys, an omnichannel campaign builder created to help marketers engage with customers along their individual paths throughout the app lifecycle. Powered by CleverTap's advanced automation and segmentation technologies, Journeys helps ensure that each customer receives relevant messages based on their…

Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to lead the transition. Yet, how ready is marketing to step up to the plate and what prepares marketing for this challenge? Based on my work with hundreds of marketing organizations, when marketing has a strategic Marketing Operations (MO) department, marketing successfully leads the transition…

nCino, the worldwide leader in cloud banking, announced that Secure Trust Bank Plc , a £1.9 billion‐asset British retail and commercial challenger bank, has selected the nCino Bank Operating System as its new technology platform to digitise operations and enhance the customer journey for its Real Estate Finance (REF) business. Adopting nCino's Bank Operating System gives STB a single cloud‐based environment, built on the Salesforce platform, that combines customer relationship management (CRM), loan…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud Help Business Users and Developers Deliver Insight-Driven Experiences to Acquire and Retain Customers Liferay, Inc., which makes software that helps companies create digital experiences on the web, mobile and connected devices, announced the release of Liferay Digital Experience Platform 7.1 (DXP) and new digital commerce and analytics offerings to bolster and improve the entire customer journey. The latest version of Liferay DXP, together with the new Liferay…

Cyara 7.3 Validates Critical Cx Connections Between the Self-Service and Agent Segments of a Journey, Ensuring Effective Service and High Customer Satisfaction With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all…

Company Doubles Down on Growth as Market Makes Fundamental Shift to Power Everything from Email to SMS with Real-Time Data Cordial, a next-generation email platform built on real-time data, announced that it has closed $15 Million in a Series B funding, led by PeakSpan. Existing investors Upfront Ventures and High Alpha also joined the round. Having doubled both client and revenue growth within the last year, Cordial will leverage the new funds to continue the expansion of its multichannel capabilities, including…

The Analysis of Billions of Interactions Shows that Customer Journey is Becoming More Complex and Mature as Brands Seek to Influence the Entire Customer Experience in Real Time Kitewheel, a provider of the leading Customer Journey Hub, has announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and…

Context Awareness, CX Manager, Intelligent Routing Configuration and GDPR Compliance Allow Brands to Deliver a Better Experience for Savvy, Self-Service First Customers Talkdesk, the enterprise contact center platform and fastest growing Contact Center as a Service provider, announced its Enterprise Contact Center Platform Spring 2018 release. With this release, Talkdesk continues to execute its vision to disrupt and transform the contact center to meet the expectations of today's digital "self-service first" customers…

ContentlyOne is First All-in-One Solution to Help Marketers Master Content for the Entire Customer Journey At the Marketo Summit, Contently announced ContentlyOne. ContentlyOne is the industry’s first all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey. Included in ContentlyOne are three comprehensive, unified offerings: a leading content marketing platform, on-demand talent found only at Contently and expert…

I once heard an honest marketer say he would rather stand in a cold shower tearing up $100 bills than work with data. This sentiment is widely shared across the B2B marketing universe;  however, the data tsunami is crashing over our heads. You have no choice except to embrace data as your friend and job enabler or perish. Nowhere is data more important than when mapping, understanding and optimizing the customer journey. When I talk about the customer journey, I am referring to the entire customer lifecycle as depicted in…

Citrix to Use Evergage's Real-Time Personalization to  Educate, Guide and Inform Individual Prospects and Customers with  Relevant Content Evergage, the real-time personalization platform company, announced that Citrix is deploying Evergage as part of an expanded personalization strategy to consolidate and replace various "point solutions" and better engage with prospects and customers at the one-to-one level. By understanding each person's and company's interests, preferences, and unique connectivity, collaboration and…

Intent Analyzer Gives CMOs and CX Leaders a Richer Understanding of Customer Intent Based on a More Complex Analysis of Journey Behavior Thunderhead, the global leader in customer engagement and journey orchestration, announces Intent Analyzer, enabling brands to move beyond customer journey visualizations to uncover an even deeper level of actionable journey intelligence. Intent Analyzer gives CMOs and CX leaders a richer understanding of customer intent based on a more complex analysis of journey behavior, further…

New Offering Enables Orchestration of Customer Interactions Across a Wide Range of Digital and Physical Channels Kitewheel, provider of the leading Customer Journey Hub for brands and agencies,  announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub. The AI-powered ZetaHub platform combines Zeta’s marketing, data and…

The Partnership Renewal Allows Barclays To Expand Its Enterprise-Wide Customer Journey Analytics Software Solution, Putting Customer Experience Central To Their Strategy And Day-To-Day Business Decisions ClickFox, Inc announces the contract renewal with Barclays UK for its Customer Journey Analytics platform, entering into a fifth year for the partnership of the two companies. The partnership renewal allows Barclays to expand its enterprise-wide customer journey analytics software solution, putting customer experience…

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

Teradata Announces New Enhancements To Its Customer Journey Solution That Empower Marketers To Act Self-Sufficiently On Insights In Real Time, Without Assistance From IT Teradata the leading data and analytics company, has been named a leader in Customer Journey Analytics in two Forrester WAVE reports – one for Visioning, and the other for Orchestration. Forrester is careful to emphasize that journey analytics is not a tool, but "an analytics practice that combines quantitative and qualitative data to analyze customer…

Tacton, a global leader in Smart Commerce solutions for manufacturers with CPQ, announced the launch of new self-serve capabilities that allow manufacturers to enable their customers to visualize, configure and purchase B2B manufacturing products with ease. The new capabilities empower end customers by improving the real-time collaboration process, thus shortening the sales cycle. One of the biggest challenges of B2B manufacturing buying and selling is the amount of back-and-forth collaboration that needs to take place…

Real-Time Customer Journey Profiles Empower Brands to Take Actions that Drive Loyalty & Increase Purchase Frequency Medallia, Inc., the global leader in experience management, announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalized real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral…

Journey has designed a completely new approach to solving the digital identity challenge throughout every customer interaction using an innovative network and platform Journey is announcing a new way to verify customer identity and secure digital customer interactions using an award-winning and patent-pending "Zero Knowledge" network-based approach. It is the first and only platform that solves for privacy, security, and customer experience simultaneously, which unlocks huge improvements in customer satisfaction, fraud…