CleverTap Launches Automated Customer Journeys To Enable More Effective Omnichannel Marketing Campaigns
Combined Messaging Suite and Advanced Segmentation Tools Bring More Contextually-Relevant Messages That Build User Engagement
Mobile customer engagement and analytics solutions provider CleverTap announced the launch of Journeys, an omnichannel campaign builder created to help marketers engage with customers along their individual paths throughout the app lifecycle. Powered by CleverTap's advanced automation and segmentation technologies, Journeys helps ensure that each customer receives relevant messages based on their…