In recent years, the scope of the traditional CMO role has broadened significantly to include new responsibilities around privacy risk mitigation, regulatory compliance and customer engagement. The changing job specs of a CMO 2.0 have added to the normal stresses associated with trying to lower customer acquisition costs and improve retention rates. Recommended: MarTech Interview with Mike Webster, Senior Vice President and General Manager at Oracle Retail In today’s hyper-competitive, highly mobilized and digital online…

Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for Amazon Web Services (AWS) allowing joint customers to govern, secure and scale a data lake on Amazon S3. Launched today at AWS re:Invent, the new capabilities include intelligent data cataloging, data policy management and enforcement, data protection and privacy controls, and cloud-native…

Delivering Greater Value, Security, & Scale to Customers & Partners BIO-key International, Inc., an innovative provider of identity and access management (IAM) solutions powered by biometrics, announced the launch of PortalGuard IDaaS, bringing the power of its award-winning PortalGuard identity and access management (IAM) platform to the cloud as a fully-hosted, scalable and secure identity-as-a-service (IDaaS) offering. PortalGuard IDaaS is operational, having already processed millions of authentication…

Ebix, Inc., a leading international supplier of On-Demand software and E-commerce services to the insurance, financial, healthcare and e-learning industries today announced a strategic agreement with Data Glove Technologies, a New Jersey based firm specializing in Infrastructure, Managed Services and Cloud Services. The agreement entails various facets including outsourcing of certain back office functions and strategic joint ventures (JV) to provide cloud and infrastructure support services to the Insurance, Banking and…

Questback, the enterprise experience management technology company, announced the availability of its solution on the Oracle Cloud. Questback is a powerful, yet easy-to-use solution that allows organizations to run decentralized feedback initiatives over the course of the employee, customer, and product journey. It is used by over 1,700 top brands in 27 countries, in 133 languages. As part of Questback's strategic move to the public cloud and focus on expanding its reach, Questback has been listed on the Oracle Cloud…

Ascent Cloud announced it has updated its LevelEleven sales performance management solution on Salesforce AppExchange, providing customers with real-time insights into their data and news ways to engage with their teams whether working remote or in an office. Marketing Technology News: SAP Completes Acquisition of Emarsys With LevelEleven’s latest release, Conversion Insights makes it simple for sales leaders to use Performance Scorecards to inform and develop strategies for their teams. Additional enhancements help…

Ayrshare, the social media API platform, announced the public launch of the Ayrshare Application Programming Interface, or API, to automate social media posting. The API addresses the needs of companies and platforms that programmatically post content to multiple social media networks. "For companies that are publicly facing, social media is important to build their brand, engage their community, and drive new sales," said Geoffrey Bourne, co-founder of Ayrshare. "We are now seeing a fresh wave of adoption of API-first…

Datadobi, a global leader in unstructured data management software, has announced support for file data migration to and protection on Microsoft Azure. Adding this new capability means enterprise customers have another option to migrate and protect their NAS file data to the cloud, optimizing storage investment while preserving end-to-end data integrity. Recommended: MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs) Using Datadobi software, enterprises get the best of both worlds by allowing them…

Starling unites your data to keep guests at the heart of what you do Cendyn announces Starling, Cendyn's next-generation customer data platform (CDP). Starling unites, transforms, cleanses, and enriches millions of data points from all your technology solutions, giving you the ability to take control of your data and keep guests at the heart of what you do. Marketing Technology News: Marketers Now Able to Pinpoint Why Visitors Aren’t Engaging in their Digital Experience As a CDP, Starling integrates your systems, so…

Easy to use roadmapping, dynamic segmentation, and enhanced integrations help improve productivity and accelerate innovation Productboard, a leading provider of product management software, announced the launch of user-friendly roadmaps, dynamic customer segmentation, Salesforce integration (Early Access), new partner integrations, and advanced enterprise functionality to make it easier for product teams to build customer-centric products. The new capabilities enable product management teams at every organization, from…

Fraudulent activity in gaming increased by 172.95% between August 2019 and 2020, with the US seeing a surge of 310.29% in the same timeframe Newly released data from app marketing platform Adjust, indicates mobile ad fraud is not only rising, but that failing to stop it can distort critical marketing data used for business decisions. The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid…

Smartling, the #1 rated translation management system by users on G2, announced a new translation integration with Yext, the Search Experience Cloud company. With this new integration, Smartling and Yext clients around the world can leverage Smartling’s translation automation, localization, language translation, and visual context solutions to simplify the complexity of scaling location data hosted in Yext into any language. “In our global economy, it’s critical for businesses to provide official answers to all of their…

Data ownership and control identified as top challenges in getting data analytics projects to production, citing time-to-value and the ability to provide self-service as drivers for success Matillion, the leading provider of data transformation for cloud data warehouses (CDWs), and IDG Research have released findings of an IDG Research MarketPulse survey, "Gaining Time, Savings, and Insights via Cloud-Powered Data Transformation." The research exposes the challenges companies face in leveraging enterprise data for analytics…

If there is one thing that has strengthened during the COVID-19 pandemic is our reliance on technology. Even more so, smart technology, also referred to as SmartTech in the modern business parlance. In the business world, the pandemic brought limitations in the form of a reduced workforce and resources. The year 2020 also tightened the corporate world’s take on smart decision-making in relevance to objectives and functionality. Right from the front, the decisions have been well calculated, well carried out, and in the…

The COVID-19 crisis is creating a new kind of consumer—one with ever-changing preferences and new shopping behaviors. For marketers to continue engaging consumers in an efficient and effective manner, it’s vital to have a real-time view of every single prospect and customer. Obtaining this view means adhering to the best practices for customer data management...but what exactly are those best practices? That’s the question we’ll answer in this article. #1 — Don’t settle for siloed data Almost every enterprise brand…

Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, announced its leadership position in the Forrester Research, Inc. November 2020 report, The Forrester Wave: Social Listening Platforms, Q4 2020. Sprinklr was previously also named the only leader in The Forrester Wave: Social Suites, Q4 2019 report. According to the 2020 report: “Sprinklr leverages the power of its social suite to bring social listening to life. Diverging from other vendors in this evaluation, this New York-based vendor…

Digimind announced that it’s been named a Strong Performer in The Forrester Wave: Social Listening Platforms, Q4 2020 report. Forrester identified the 10 most significant providers in the category and evaluated them. According to Forrester, vendors that can provide advanced analytics, brand measurement in visualizations, and broad tech integrations, position themselves to successfully deliver enterprise-wide consumer and social intelligence to their customers. In the 36-criterion evaluation, a review that assessed…

Aberdeen, Powerlytics and 123Push Leveraging Stirista for Expanded Data Monetization Opportunities with LiveRamp, Lotame, and Oracle Data Cloud Marketplaces Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that its exclusive Fusion Data Transformation Partner Program has achieved significant momentum since its launch in February 2020. Through the program, data insights providers and intelligence platforms such as Powerlytics, 123Push, and…

Latest SOURCE integration enables brands to execute digital marketing efforts programmatically, linking first-party person-level IDs to known offline consumer profiles MediaMath, acclaimed independent advertising technology company for brands and agencies, and Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company,  announced the full integration of Merkle's Merkury ID into SOURCE. For the first time, this will enable any advertiser using MediaMath's SOURCE to accurately identify…

Strategic hires to its senior leadership team include former AWS executives to oversee product and engineering strategy Domino Data Lab, provider of the leading open enterprise data science management platform trusted by over 20% of the Fortune 100, announced four additions to its senior leadership team. These leaders include Chris Dury as SVP of product, Joseph Rozenfeld as SVP of engineering, Jason McClelland as chief marketing officer and John Brunn as chief information security officer amid broad expansion across the…