Study: Businesses Must Become Agile, Adapt Quickly to Pandemic-Related Changes

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, released a new report—"COVID-19 Reshapes the Global Customer Engagement Landscape"—detailing changing consumer preferences and behaviors and how businesses and service providers need to transform their customer engagement strategies to become more agile and adapt to changes driven by the COVID era. This report follows the January 2020 Vonage Global Customer Engagement Report and captures unique insight about…

Socure Launches DocV, A Fully-Automated and Integrated, Omnichannel Document Verification Solution

DocV eliminates manual reviews and produces auto-decisioning rates of 98% Socure, the leader in Day Zero digital identity verification, announced DocV, a fully-automated omnichannel document verification service that expedites onboarding, reduces fraud, and works to eliminate costly manual reviews. Combining the power and scale of machine learning to accurately verify the authenticity of government-issued IDs, DocV produces auto-decisioning rates as high as 98%, in seconds. The most scalable and accurate document …

Kustomer Adds Instagram Messaging Integration

Kustomer, the modern customer experience CRM, announces its integration with Instagram Messaging. Brands can now engage with followers, connect influencer-driven conversations to company experts, and resolve issues quickly, allowing businesses to take advantage of rapid growth in social communications and commerce. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Exceptional Customer Service Kustomer's CRM is the first true omnichannel customer…

Telestream Acquires EcoDigital

In a strategic move that highlights the company’s sustained growth ambitions, Telestream has announced its acquisition of EcoDigital (formerly known as Front Porch Digital). Telestream, a portfolio company of Genstar Capital, is a vertical market software business focused on the video space and is a global leader in media workflow orchestration, media streaming, and delivery technologies. The deal to acquire EcoDigital has been completed. EcoDigital brings to market a Content Management Software (CMS) solution called…

DoubleVerify Announces Exclusive Partnership with Yahoo! JAPAN To Power Their Standard Feature of Ad Fraud and Brand Safety Protection

DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Yahoo! Japan Corporation (“Yahoo! JAPAN”), a leading media platform in the region, to power their standard feature of traffic policy management and compliance across the Yahoo! JAPAN Ads Display Ads platform. Beginning in Q1 2021, advertisers will be able to run advertising campaigns with this enhanced standard feature of Yahoo! JAPAN Ads Display Ads, leveraging DoubleVerify’s global…

Concentrix Releases Cloud Platform for Digital Customer Experience Management

Concentrix, a leading global Customer Experience Solutions Company, announced Concentrix Experience Platform (XP), the CX industry's newest platform for next-generation customer experience management. The global shift to digital and remote work has accelerated the need to reduce contacts in a scalable and resilient fashion making it easier to digitally empower customers and agents alike. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide Streamlined Digital Identity Verification Concentrix…

ZineOne Continues Growth Trajectory in Leading the Market

ZineOne, the leader in predictive engagement, continues its rapid growth with success on several fronts. The company provides businesses a next-generation capability to provide consumers hyper-personalized digital experiences through its Intelligent Customer Engagement (ICE) platform. The ICE platform offers enterprise brands a powerful and efficient way to motivate consumers to engage in many different real-time actions that are immediate, relevant, and lead to the desired outcome for both the brand and the consumer.…

Performance-Based Marketing Leader AdAction Debuts New Website and Branding

AdAction, a leader in performance-based marketing, recently debuted new branding and launched a website refresh. The company, which is now in its seventh year, has seen substantial growth in the field, working to deliver over 300+ million installs since 2013 for clients like RetailMeNot, Zynga, PerBlue, and Jam City. With such substantial growth, the company was ready to reimagine its branding, including logos and colors, and create a new website that was a representation of the brand’s product offerings and industry…

OZY Media Announces Chris Rantamaki As New Head Of TV

OZY Media announced the appointment of Chris Rantamaki as Executive Director of TV + Video to lead the media company's rapidly growing roster of projects in television. Rantamaki will report to OZY CEO Carlos Watson and is based out of Los Angeles. In his role, Rantamaki will lead all of OZY's TV development, production, and distribution efforts. Rantamaki joins a team already supported by Executive Producer Marion Cunningham and Director of Production Lindsay Rodger. Just four years after selling its first television…

RevJet Announces Version 5.0 of its Global Ad Serving App Suite

RevJet, the only unified app-based platform that simplifies all aspects of digital ad experience management for Fortune 500 marketers, announced a major update to their industry-leading Global Ad Serving App Suite. Version 5.0 bolsters its Global Ad Serving Suite capabilities across the board, including streamlined cookie-less personalization, enhanced consent management, cross-device Identity Management, advanced attribution, and more. Marketing Technology News: Deliveroo and Onfido Expand Partnership to Provide…

Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck As A New Strategic Advisor

The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, having spent more than ten years at Activision Blizzard in various globally operating roles. During his tenure there, Ruben led marketing operations for the industry-leading Call of Duty franchise, was in charge of commercial operations for the breakthrough kids video game franchise Skylanders, and owned strategic partnerships with…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

Privitar Expands Executive Leadership Team With Appointment of Steven Totman

Privitar, the leading data privacy platform provider, announced the expansion of its executive team with the appointment of Steven Totman as Chief Product Officer. In this new role, Totman will be responsible for Privitar’s overall product strategy and execution. Privitar’s leadership team expansion comes at a time of rapid growth for the company, where headcount has doubled over the last year to 190 employees globally. In recognition of Privitar’s historical revenue growth and significant potential in an increasingly…

Metadata.io Sweeps as Leader in G2’s Account-Based Advertising Category

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Broadbean Technology, Vistar Media, Anzu.io, and Integral Ad Science. Nielsen Supercharges Ad Intelligence Platform With Richer Advertising Spend Data Nielsen announced that it is augmenting the U.S. digital capabilities of Nielsen Ad Intel, a market-leading advertising intelligence solution. As part of the enhancements, Ad Intel is expanding its digital footprint by…

AdPlayer.Pro Announces Partnership with Fraudlogix

AdPlayer.Pro, a global provider of outstream video advertising solutions has announced a partnership with Fraudlogix, a company pioneering in ad fraud detection and prevention. According to the official announcement, the partnership is primarily aimed at strengthening AdPlayer.Pro capabilities on video ad viewability tracking and verification, as well as IVT detection. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa As A. Liaskovskyi, the AdPlayer.Pro…

Eye Square Launches Amazon Ad Testing Platform

Eye Square, a Berlin-based market research agency renowned for its analysis of implicit customer reactions and innovative ad testing solutions, announced the launch of its Amazon Ad Testing Platform. The new solution allows advertisers to evaluate the design, content, and placement of ads on Amazon.com in their natural environment. Amazon’s advertising business has grown significantly in the first half of 2020, as the COVID-19 pandemic has led to increased demand for online shopping. According to Digiday, Amazon’s ad…

Study: Customer-Centric Leadership Is The New Growth Indicator

New customer experience maturity Scale finds companies using service and support best practices drive dramatically better success and agility in the midst of the COVID-19 pandemic Zendesk, Inc. released new research in partnership with Enterprise Strategy Group (ESG) that shows how companies investing in customer experience (CX) are reaping the benefits. The global study found there is a clear link between organizations with more mature customer experience capabilities, and improved business success in areas such as market…

Jean-Paul “JP” Colaco Joins WarnerMedia as Head of Advertising Sales

WarnerMedia announced Jean-Paul "JP" Colaco as the head of Advertising Sales. With a dynamic history spanning advertising, technology and media, Colaco will lead the Advertising Sales organization at a time when the market is evolving rapidly. He will oversee a team of talented leaders focused on continuing to monetize the very important linear ad inventory driven by the well-positioned WarnerMedia linear networks and the vast existing digital products. In addition, Colaco will further build out advanced ad solutions,…

ForgeRock Named a Leader in Customer Identity and Access Management Report

Report Gives ForgeRock Highest Score in Strategy Category ForgeRock, the leading provider in digital identity, announced it has been recognized as a Leader by Forrester Research in The Forrester Wave™: Customer Identity and Access Management (CIAM), Q4 2020. Vendors were evaluated for The Forrester Wave on 32 criteria across three categories: current offering, strategy and market presence. ForgeRock received the highest possible scores in the criteria of customer identity verification (IDV) and registration; IDV and…