Slingshot Combines Text, Chat, Social, Phone, and Email in its Omni-Channel, Customer Engagement Platform

Slingshot released updates to its customer engagement platform that allows clients to interact with their customers through text, web chat, social, phone, and email for both inbound and outbound communication from one central dashboard Slingshot, the leading 24/7 customer engagement and sales service platform for home services providers, released new technology that gives clients the ability to meet their customers in multiple communication channels all from a single centralized desktop application. This platform…

Merkle Q3 2020 Customer Engagement Report Explores Gaps in the Delivery of Full Customer Experiences

Report highlights aspects including the scalability of the modern marketing technology platform and real-time versus relevant-time experiences Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, released its Q3 2020 Customer Engagement Report. The report explores the modern marketing technology platform, how it is implemented, and how marketers feel their platforms deliver engaging customer experiences. Merkle’s research also explores the balance of real-time versus…

Streem Launches Software Development Kits to Enable Customer Engagement with Powerful Enterprise AR Solutions

Streem, the award-winning and simple-to-use remote video communication platform, announced the release of its first software development kits (SDKs). The technology allows product teams, developers, and customer experience (CX) groups to easily customize and launch enterprise-grade augmented reality (AR) applications and interactive remote collaboration tools. Streem’s robust SDKs will allow leading brands to now easily create a new wave of cross-platform (iOS, Android, Web) AR-driven solutions for the home. Marketing…

Rakuten Mobile Adds Nuance Intelligent Engagement AI Services to Rakuten Communications Platform

Nuance Communications, Inc. and Rakuten Mobile, Inc. announced a strategic partnership to add Nuance Intelligent Engagement AI Services to the Rakuten Communications Platform (RCP). As a result, RCP becomes the first-ever mobile communications, cloud-native, and virtualized platform to have Nuance Conversational and Engagement AI services built-in. Through the Nuance-Rakuten Mobile partnership, RCP will now offer Rakuten Group companies the ability to leverage: Conversational AI Services: cloud-native software with…

Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World

Salesforce, the global leader in CRM, announced Digital 360, bringing together key components and new innovations in the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and accelerate growth in the all-digital, work-from-anywhere world. Digital 360 is made stronger with expert services, a broad partner ecosystem, as well as new learning resources on Trailhead. New product innovations for Digital 360 include Customer 360 Audiences, a customer data platform for marketers to…

[24]7.ai Unveils Engagement Cloud – Industry’s First Fully Integrated Conversational AI Platform

7.ai, Inc., a recognized global leader in Conversational AI, announced the 7.ai Engagement Cloud, the industry's first integrated suite of conversational AI services designed to power both voice and digital interactions. With the release of Engagement Cloud, IT and CX leaders and their teams can rapidly diagnose customer intents and build, automate, monitor, and optimize customer service and sales journeys through intuitive, self-serve interfaces and tools that empower both experts and non-technical users. Consumers today…

MoEngage and Mixpanel Partner to Enable Highly Personalized Customer Engagement

MoEngage, the world’s fastest-growing customer engagement platform, and Mixpanel, the leader in product analytics, announced a strategic partnership to help companies maximize customer engagement by delivering personalized experiences based on behavioral insights. MoEngage enables its customers to build an integrated mobile marketing and analytics stack by creating seamless integrations with leading players in the space. MoEngage’s pre-built integrations help marketers and product owners access all actionable customer data…

Content Guru Commended by Frost & Sullivan for Offering Superior Customer Engagement with its Advanced CCaaS Solutions

The company's native, flexible product portfolio presents a full set of integration capabilities to empower clients to offer consistent customer experiences Based on its recent analysis of the European Contact-Center-as-a-Service (CCaaS) market, Frost & Sullivan recognizes Content Guru Ltd. with the 2020 European Technology Innovation Leadership Award. Its storm® ecosystem brings together intelligent automation, a wide array of third-party systems integrations, omnichannel engagement capabilities, and unique…

Driving Engagement for Channel Sales and Customers in a Pandemic, Now a Little Easier With Magentrix Gamification

Magentrix, a software provider specializing in partner relationship management (PRM) portals, and customer success portals, has announced a new feature that can help make engaging partners and customers significantly more likely. During the current COVID-19 pandemic, when engagement with one’s sales channel partners is paramount to success, Magentrix aims to facilitate this process with its new rewards and redemption modules - a functionality very few sales channel management providers currently offer. Marketing Technology…

VanillaSoft Named a Contender in Independent Analyst Report, Sales Engagement, Q3 2020

VanillaSoft, a leading sales engagement technology company, is among a select group of companies that were invited by Forrester to participate in The Forrester Wave™: Sales Engagement, Q3, 2020. Marking its first appearance in a Forrester Wave, VanillaSoft was named a contender in this report. Marketing Technology News: Equifax Names Andrea Lawson as Chief Talent and Diversity Officer In this report, Forrester evaluated the eight most significant sales engagement vendors, and looked at each vendor’s performance across…

Outreach Named a Leader in Sales Engagement By Independent Research Firm

Analyst Report States: "Outreach outpaces others with product innovation and an intuitive platform" and receives highest score in current offering category Outreach, the number one sales engagement platform, announced that it was named a leader in The Forrester Wave™: Sales Engagement, Q3 2020. The platform earned the highest scores possible in 11 criteria in the evaluation and received the highest score of any vendor in the current offering category. Forrester recognized Outreach as "a strong fit for organizations that…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release

Seismic, the industry-leading, and award-winning sales enablement and marketing orchestration platform provider, announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Combined with Seismic's market-leading personalization and content analytics, remote sellers can now come close to mimicking an in-person environment, in which they are adapting to buyer reactions and feedback in near real-time, resulting in higher win rates and faster…

Malaysian E-Commerce Giant PG Mall Partners With Netcore to Power Multichannel Customer Engagement and Retention

Netcore Solutions, one of the leading marketing automation, and personalization platform announced that PG Mall, the Malaysian e-commerce giant has chosen Netcore Smartech to power it's multi-channel marketing automation and engagement campaigns. PG Mall plans to use the comprehensive AI-Powered automation and personalization platform to ensure multichannel experience optimization for its users and ensure unmatched customer engagement. Established in 2017, PG Mall is the brainchild of Public Gold Group Founder and…

Affle2.0 Wins a Significant Contract for Singapore-Citizens-Engagement Project

Affle International Pte. Ltd. (“Affle”), the leading consumer intelligence platform company, announced that it has won the contract from the Singapore Government to build a ‘Digital & Cloud-based Commuter Survey Platform’ for the Land Transport Authority (LTA). Affle’s mobile marketing platforms will enable interactive surveys for citizens in Singapore to drive LTA’s objective of building a people-centered land transport system. The total value of the contract is over USD 1Mn. Affle’s platforms were first accredited by…

Independent Research Firm Names Airship a Leader in Mobile Engagement Automation

Customer engagement company Airship announced that Forrester Research, Inc., has named Airship a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020.” This 31-criterion evaluation focused on the nine most significant mobile engagement automation (MEA) solution providers. Within the three main categories of the report, Airship tied for the highest score in Strategy and received the second highest score for Current Offering. Marketing Technology News: Searchmetrics Makes Two Senior Appointments to…

Braze Recognized as a Leader in Mobile Engagement Automation by Independent Research Firm

Company Earns Highest Score in Current Offering Category and Ties for Highest Score in Strategy Category Braze, the leading global customer engagement platform, announced that Forrester Research, Inc. has recognized the company as a Leader in a new report titled "The Forrester Wave™: Mobile Engagement Automation, Q3 2020." Braze earned the highest scores in both the Current Offering and Strategy (tied) categories. The report evaluated 9 mobile engagement automation solution providers on a set of 31 criteria. Braze…

Virtual Customer Engagements are Key to Driving Sales Pipeline in a COVID-19 World

B2B meetings at prominent events are among the biggest drivers of the sales pipeline for enterprises. Meetings that convene prospects, customers, subject-matter experts (SMEs) and key execs are a crucial sales pipeline driver. Most enterprises strive to host hundreds or even thousands of customer meetings at conferences, tradeshows and field events every year. Preparing for these events and scheduling qualified customer meetings to coincide with them requires months of planning, hard work, and precise execution. But…

Industry veteran Andrew Kordek joins iPost as VP, Customer Engagement

iPost, an enterprise email marketing and automation provider, announced today the appointment of Andrew Kordek as VP, Customer Engagement. In his new role, Andrew will be responsible for taking iPost’s Services and industry leading Customer Support to a new level. With over two decades of experience including growing a services organization to over 200 employees, Andrew comes with a unique mix of ‘off the charts’ enthusiasm and experience iPost, an enterprise email marketing and automation provider, announced the…

1-800 Contacts Rapidly Adapts Consumer Engagement During COVID-19

Redpoint’s Intelligent Orchestration Enables Enhanced Omnichannel Personalization for New Segments 1-800 Contacts selected Redpoint Global in 2020 as their technology platform to orchestrate the omnichannel experiences at the heart of its innovative customer relationship management strategy. The customer-centric approach of the largest contact lens retailer in the US combined with advanced marketing initiatives have enabled 1-800 Contacts to step up efforts to reach and delight an entirely new audience during the COVID-19…