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AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

Global mobile marketing leader launches in Africa as mobile connectivity soars across continent AppsFlyer, the global attribution leader, confirms its move into the African mobile marketing space, with the announcement of a contract with Vodacom. With over 900 employees in 18 cities around the world, the move sees AppsFlyer strengthen its global reach by commencing operations on the continent, starting in South Africa, Nigeria and Kenya (working with Safaricom). Working with some of the world’s leading brands, including…

Pointillist Launches Customer Journey Analytics and Orchestration Platform

Pointillist’s AI-driven software combines with the Genesys customer experience and contact center solutions to enable companies to improve customer experience and reduce cost-to-serve Pointillist®, an award-winning provider of customer journey analytics software, announced that it is now available on the Genesys® AppFoundry, the industry’s largest dedicated marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers from all market segments to discover and rapidly deploy a broad range of…

Google Cloud Partners with Best Buy to Deliver Improved Customer Experience

Best Buy leverages Google Cloud's enterprise data platform and analytics to unify its data sources and develop new products and services Google Cloud and Best Buy announced the expansion of their partnership via a new, multi-year agreement that names Google Cloud as the cloud provider for Best Buy's Enterprise Data Platform. With operations across the United States, Canada, and Mexico, Best Buy will leverage Google Cloud's best-in-class cloud infrastructure and analytics services to power a data-driven retail strategy to…

Vsblty and Retailigent Media to Introduce Customer Engagement, Audience Analytics Technology

VSBLTY Groupe Technologies Corp., a leading provider of security and retail marketing technology, and its Mexico partner Retailigent Media have been contracted to provide advanced audience analytics and customer engagement technology in a Mexican chain of pet stores, it was announced today by VSBLTY Co-founder & CEO Jay Hutton. Retailigent Media, with offices in Mexico and five other Latin American countries, is the leading company in Mexico for smart retail solutions, analytics and smart displays. Retailigent…

Omnipresence Releases LiveTime Enhancements For Virtual Interactions, Edge Analytics

Omnipresence Technologies, a life sciences enterprise SaaS provider focused on elevating and transforming customer experiences, announced several new capabilities to advance the industry toward the next normal of customer engagement The spring release of Omnipresence includes extended LiveTime virtual meeting features and added new integrated Contact Center capabilities to provide more ways to connect with customers safely and effectively. To improve virtual meetings for commercial and medical users, LiveTime meetings now…

Quantida Announces the Launch of Complete Data Management and Analytics

Quantida is enterprise-scale data integration, infrastructure management and analytics Quantida  announces the launch of its complete data management and analytics systems for fast-growing, small and medium businesses (SMBs). After honing their machine learning, natural language processing and analytics on dozens of small businesses for the past 20 years, Quantida is now making its services available to all companies. Quantida complete data management gives fast-growing businesses with limited internal resources and…

MTX Boosts Data Analytics Capabilities For Its ERM Solutions

MTX announced that it joined the Looker Partner Network ecosystem. This collaboration enables MTX to further boost its growing portfolio of Emergency Response Management (ERM) solutions with Looker’s robust data analytics capabilities. Looker is a unified platform that powers data experiences and delivers actionable business insights to employees at the point of decision. It integrates data into the daily workflows of users to allow organizations to extract value from data at web-scale. Marketing Technology News:…

Moz Connects Leading SERP Analytics Product to Google Data Studio

SEO leader enables connection with Google Data Studio, improving reporting and demonstration of SEO value through powerful data visualization Moz, Inc., the leader in search engine optimization technology, announces the release of six Google Data Studio Community Connectors for Moz’s product, STAT, which offers enterprise-level rank tracking and search engine result page (SERP) analytics for brands and digital agencies. These connectors enable users to send their STAT data to Google Data Studio to build powerful,…

Blis Extends Partnership With Imply For Self-Service Analytics At Scale

Imply gives location-powered advertising leader real-time operational control, customer insights and executive visibility. Imply, the leader in self-service analytics, announced an extension of its partnership with Blis to enable real-time self-service analytics for the location-powered advertising leader. Blis maps real-world, human behavior to help the world’s top brands and media agencies understand, reach and engage consumers globally to deliver measurable results. Blis uses Imply to integrate advertising…

Genesys Honors Eight Companies For Customer Experience Impact And Excellence

Genesys Customer Experience Innovation Awards recognize companies from around the globe for their innovation and transformational customer experience initiatives Genesys, the global leader in cloud customer experience and contact center solutions, announced the winners of its 15th annual Customer Innovation Awards recognizing industry trailblazers Microsoft, TechStyle Fashion Group, Vodafone and more. The Genesys Customer Innovation Awards celebrates eight companies from around the world for driving significant…

Image Audiovisuals Launches the e-Attend™ Virtual Experience, Making ImageAV Your Single Source for Virtual, Live and Hybrid Events

Image Audiovisuals, one of the most recognized providers of audiovisual event services, announced the launch of enhancements to its e-Attend™ technology platform: a new Virtual Experience platform for virtual and hybrid events. The e-Attend™ Virtual Experience is the cost-effective, fully customizable one stop solution to take virtual experiences and attendee engagement to the next level. The e-Attend™ Virtual Experience is available today and can be fully customized to fit your branding.  The platform includes a main…

ChannelAdvisor Acquires Analytics Firm BlueBoard to Enhance E-Commerce Intelligence

ChannelAdvisor Introduces Brand Analytics to Provide Brands Access to E-Commerce Monitoring and Digital Optimization Tools ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has acquired BlueBoard, a leading e-commerce analytics company. Headquartered in Paris, France, BlueBoard helps leading global brands such as L'Oreal, Clarins, and Logitech gain a competitive advantage on their e-commerce channels with…

Alight Analytics Elevates Longtime Tableau Partnership with New Reseller Status

Alight’s next-generation analytics solutions integrate seamlessly with Tableau’s industry-leading platform Alight Analytics, the industry leader in marketing and sales analytics, is expanding its longtime partnership with Tableau Software, the leading analytics platform, by becoming a Tableau reseller, continuing a proud tradition of delivering analysis-ready data to Tableau customers. The partnership makes it easier than ever for marketing teams to get the insights they need to drive more leads, sales and revenue by…

Siemens to Equip 600 Locations With Its Workplace Experience App Comfy

Global deployment of smart office app for safe return to the workplace lays foundation for future-proof digital workplaces First phase focuses on workplace re-entry during COVID-19 pandemic; second adds features for future smart offices Eventually available to 100,000 Siemens employees in 30 countries Rollout supports mobile working of Siemens’ new normal work model Siemens is deploying its workplace experience solution Comfy across its global offices, targeting approximately 600 company locations, by October…

Audio Modeling Selects 2Checkout to Enhance Customer Experience

Music software company accelerates speed to market with out-of-the-box marketing and commerce capabilities 2Checkout, the leading all-in-one monetization platform for global businesses, is pleased to announce that Audio Modeling, a leading provider of expressive virtual instruments and live performance software, has switched to 2Checkout to leverage a more flexible digital commerce platform. The music software producer was looking to enhance customer experience and respond faster to market needs, while better employing…

TechBytes with Rob Jayson, EVP, Insights & Analytics at USIM

What does the role of data play with marketing decisions today?   As an economist and general data nerd, I want to say that nowadays data is everything for making marketing decisions but, as with most things, it is a bit more nuanced than that. Data-informed decision making is critical, but we have to marry the insights we glean from data analysis with our human sense, understanding, and empathy for our clients and their customers, especially when working with such a new set of critical issues for our clients. A…

New Medallia Digital Quickstart Delivers Real-Time Digital Experience Insights

AI-powered solution reveals online consumer journey pain points, highlights areas for improvement to drive digital revenue growth Medallia, Inc., the global leader in experience management, announced Digital Disruption Quickstart, arming brands with real-time insights of what customers experience on their websites, and empowering them to optimize their digital offerings to meet rapidly changing customer needs and drive revenue. "Medallia Digital has made it easy for DICK’S Sporting Goods to identify when, where and how to…

WorkWave Launches Business Analytics Dashboards

WorkWave, a provider of cloud-based software solutions that support every stage of a service business’s lifecycle,  announces the launch of its new Business Analytics Dashboards, seamlessly integrated within WorkWave PestPac. Designed with management in mind, these intuitive and highly-visual dashboards provide proactive and predictive analysis of how pest control companies can improve their sales, operations and profitability. “Managers know that they can’t act on what they can’t see and understand quickly, and having…

Clarabridge Introduces Intelligent Scoring, Interaction Analytics Features

Clarabridge, the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands, today announced a series of enhancements to its analytics and engagement platform. By enhancing an organization’s ability to analyze millions of interactions, Clarabridge surfaces the actionable insights needed to make decisions in the midst of unprecedented challenges. In an ever-changing world, circumstances can evolve in an instant, and it’s not enough for companies to remain in a constant cycle of…

LatentView Analytics Announces ‘Analytics on Demand’ to Support Businesses through Digital Acceleration

Offering fills a critical gap for companies and analytics teams that need enterprise-level business insights delivered quickly in a project-based engagement LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, announced the availability of Analytics on Demand, a service that provides any organization with access to quick, customized enterprise analytics projects with flexible budgets and no minimum engagement. LatentView Analytics executes these projects per a company’s specific business…