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Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

ZoomInfo Expands Marketing Suite with Launch of ‘FormComplete’ to Empower Marketers with Intelligent Data for Maximum Website and Campaign…

Leading go-to-market platform instantly populates website visitor data to limit form fields, decrease abandonment, and accelerate lead capture and conversions to drive powerful B2B marketing campaigns ZoomInfo, the global leader in Go-To-Market (GTM) intelligence solutions, today announced the launch of new marketing solution FormComplete as the company continues broadening its platform capabilities to empower sales and marketing professionals. FormComplete leverages ZoomInfo’s market-leading database of over 150 million…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

KnowledgeWave Recognized for Digital Marketing Excellence

KnowledgeWave Ranks 26 out of 39,000 Microsoft Partners in Annual Digital Marketing Excellence Report KnowledgeWave, a leader in business software training specializing in Microsoft Office 365, announced that it placed #26 on Fifty Five and Five's Digital Marketing Excellence Report (2019-2020) for Microsoft Partners. This year, the Insights Report from Fifty Five and Five evaluated over 39,000 Microsoft Partners on digital marketing measures such as their company's website presence, blog activities, and social media…

HubSpot Expands Functionality of its Growth Platform With New Features Announced at INBOUND 2019

New features include a machine learning tool to remove duplicate contacts, expanded functionality in Sales Hub Professional, and improvements to HubSpot Conversations Christopher O'Donnell, SVP of product at HubSpot, took the stage at INBOUND 2019 to showcase the top ideas from customers that the company has now implemented in the product. Customers will enjoy improved functionality, greater reliability, and a more sophisticated user experience across the entire HubSpot platform. "We get hundreds of suggestions from our…

Hubspot Partners with Leading Marketing Data Engine, Supermetrics, and Enables Much-Requested Multi-Portal Analytics and Reporting for the…

With the new Supermetrics HubSpot connector launching today, marketers can now, for the first time, combine data across HubSpot portals with just a few clicks. No programming or integration work is needed. The solution is very much anticipated as it enables marketers to effortlessly consolidate HubSpot data with other marketing data HubSpot has partnered with Supermetrics to solve some major reporting pain points for its customers. HubSpot users can now, for the first time, easily analyze and report data across HubSpot…

Ceros To Giveaway Remarkable Attendee Experiences at HubSpot INBOUND 2019 in Boston

Ceros, an experiential content creation platform, announced that it will be an exhibitor in Boston at INBOUND 2019, an annual event hosted by HubSpot conference that brings together sales and marketing executives for a week of education, networking and inspiration, featuring speakers and instructors from all walks of life. Marketing Technology News: Smartling Promotes Ani Obermeier to Vice President of Marketing From September 3 through September 6, Ceros will be welcoming visitors in two locations at the Boston Convention…

Account-Based Marketing: Flipping the Funnel to Fuel Success

Going beyond the hype to learn how account-centric Marketing can increase revenue, boost ROI, enhance Sales productivity, and better align Marketing and Sales efforts There’s an approach to Marketing that’s turning the B2B world upside down. Account-based marketing (ABM) is a strategy that’s helping B2B companies boost revenue with a more targeted, Omnichannel approach. ABM concentrates Sales and Marketing resources on a clearly defined set of accounts and personalizes campaigns to help ensure messaging resonates with…

What Is Marketing Analytics and Why You Should Be Gung-Ho About Its Future?

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

TechBytes with Nicholas Holland, GM/VP of Product (Marketing Hub) at HubSpot

Tell us about your role and the team/technology you handle at HubSpot. As a VP of product and the General Manager of our Marketing Hub, it’s my job to ensure that our Product team is building the tools that today’s marketer needs to get their job done and grow the business. We’ve seen a shift lately in the overall role of the marketer. It used to be marketers would write content, create conversion points, nurture converted leads through an ad or an email, and pass them off to Sales. Now, we see marketers are really owning…

TechBytes with Brian Glover, Head of Product Marketing at Marketo

Tell us about your role and the team/technology you handle at Marketo. Sure. I lead the Product Marketing team for Marketo Engage, part of Adobe Marketing Cloud, and am responsible for leading all go-to-market and product strategies that drive success for the business. Tell us more about the recent ABM announcement from Marketo Engage.  We recently announced ABM Essentials for Marketo Engage, which is our new ABM solution that is part of our account-based experience (ABX) story. ABM Essentials is a B2B customer…

AppSwarm Appoints Vivek Sonchhatra as Their Digital Marketing Director

Vivek Sonchhatra, also known as “Old Hands” in the Online Marketing industry, brings over 7 years of extensive experience in online marketing. Vivek started the journey from personal blogging in 2012. He has spent an immense amount of time researching ways to market his blogs online and has driven this experience in learning the many tactics of online marketing. Vivek has keen experience in Inbound marketing tactics to drive clients through Sales Funnel Techniques. Marketing Technology News: Gartner Survey Shows Inside…

Relationship Marketing Hub Optimove Hires New VP of R&D

Rachel Shehori will help meet accelerating demand for Optimove's offerings and strengthen the company's competitive position in the market Optimove, the science-first relationship marketing hub, announced that it has hired technology and SaaS vetaran Rachel Shehori as Vice President of Research and Development. In this role, she will lead the execution of Optimove's product roadmap, leading a team of more than 50 to scale Optimove's R&D department and realize Optimove's roadmap at the highest quality, while keeping…

New TimeTrade Schedule-A-Demo Solution Helps B2B Software Companies Increase Inbound Lead-to-Meeting Conversion by 4X

By Using Lead Forms Alone, Marketers Are Missing out on More Than $5 Billion in Potential Revenue Through Ineffective Lead Generation Practices To help sales organizations deliver on customer-first engagement strategies, TimeTrade, the leader in Intelligent Appointment Scheduling, has released a new Schedule-a-Demo solution. The free software lets prospects schedule a confirmed demo with your sales team via a custom calendar link on your website, or from within your marketing emails and social media campaigns.…

GoodFirms Declared Leaders from Varied Digital Marketing Channels for Q2 – 2019

GoodFirms unveiled the list of leaders providing a varied range of digital marketing services to help the businesses reach their advertising goals These days, technology is growing rapidly by bringing new changes in numerous fields including digital marketing. The old methods of putting up the banners, spreading out the flyovers to market have replaced with n number of online marketing techniques. GoodFirms.co has published the reliable and various types of digital marketing service providers such as Voice Search…

GetResponse Expands Turnkey Marketing Platform with Powerful Webinar, eCommerce, Online Payments, and Social Ad Integration Capabilities

Integrates with Facebook, PrestaShop, Square, and WooCommerce to Strengthen Inbound/Outbound Marketing Platform GetResponse, the global innovator in digital and email marketing, announced that its all-in-one marketing platform now features enhanced webinar and e-commerce capabilities, a new online payments gateway, and direct integration with social ads. Since GetResponse is a complete inbound and outbound marketing platform, customers can centralize, manage and analyze integrated campaigns using advertising, email,…

DealSignal Introduces Intent-based Inbound Lead Enrichment

New Module Helps B2B Marketing & Sales Teams Drive Higher Conversion Rates by Prioritizing In-Market Buyers and Engaging Them in a Highly Personalized Way DealSignal, the leading on-demand B2B marketing data provider, released a new module to help marketing and sales teams automatically enrich their inbound leads with verified contact, account, and third-party intent data, and refresh them on a scheduled basis, to ensure that data quality is maintained. Intent-based Inbound Lead Enrichment delivers the rich data and…

Expanse Appoints Sherry Lowe as Chief Marketing Officer

Lowe joins Expanse to Lead Global Marketing and Accelerate the Company's Rapid Customer Growth across Fortune 500 and Government Organizations Expanse, the leader in helping IT operations and security teams discover, manage, and secure all of their global internet assets, announced it hired veteran marketing executive, Sherry Lowe, as Chief Marketing Officer. Lowe will spearhead the company's global brand and demand generation efforts and will report directly to Tim Junio, co-founder and CEO of Expanse. Lowe brings more…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

MarTech Interview with Ed Breault, Head of Marketing, Aprimo

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and how you got here? What inspired you to join Aprimo? As VP, Head of Marketing at Aprimo, I drive the market strategy and operations, including all paid/owned/earned media, brand experience, product marketing, marketing, PR, Demand Gen, and the rebirth and growth of the company. Before Aprimo, I worked in complex data in the nuclear energy field, then…