Cohesity Announces Strategic Collaboration with AWS to Deliver Comprehensive Data Management as a Service

First-of-its-kind Data Management as a Service (DMaaS) offering charts new course in data management for mid-size and enterprise customers Cohesity announced that it has formed a strategic collaboration with Amazon Web Services (AWS) to address the growing customer need for data management that is flexible, available, scalable, and reliable. Together, both companies are bringing to market a modern Data Management as a Service (DMaaS) offering unlike any other on the market today. The DMaaS solution is designed to provide…

JumpCloud Improves User Identity Lifecycle Management with Slack, Salesforce, GitHub, Atlassian, and AWS Integrations

JumpCloud announced new integrations that provide IT admins easier user identity lifecycle management across multiple applications from a single platform. These new integrations with Slack, Salesforce, Atlassian, GitHub, and AWS provide streamlined user management to the most common business applications, reducing the time IT admins spend onboarding and offboarding users from hours to minutes. Marketing Technology News: Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck As A New Strategic Advisor…

Dun & Bradstreet Launches D&B Connect, an AI-Powered Self-Service Platform for Simplified Data Management

Platform enables easy access to trusted sales and marketing data for optimized engagement Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, announced the launch of D&B Connect, a self-service data management platform that intuitively connects, manages and visualizes critical data across an organization using the Dun & Bradstreet® Data Cloud. D&B Connect provides an easy-to-use portal for managing sales and marketing data, allowing users to quickly…

NewsCred Unveils Welcome: A New Software Solution Set to Revolutionize Marketing

Welcome delivers a modularized marketing orchestration platform purpose-built to strategically align teams, accelerate execution & demonstrate results NewsCred, the global leader in enterprise content marketing technology, today announced the launch of Welcome, a premier software solution for marketing work management, strategic campaign planning, collaborative content creation, and real-time performance measurement, all of which is underpinned by a differentiated integration framework. Off the back of this exciting…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from ChannelAdvisor (E-Commerce), Genus AI (AI/ML), Riversand (Data Management Platform), Vyopta (Unified Communications), and BrandMaker (CRM). ChannelAdvisor Introduces Shoppable Media ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced the launch of Shoppable Media, a comprehensive suite of…

Bright Pattern Omnichannel Interaction Platform for Service Management Deployed by Global Human Resources Giant

Global Human Resource Employment and Recruitment Agency Deploys Bright Pattern Omnichannel Interaction Platform to Enhance Their IT Service Management and Enterprise Service Management Bright Pattern, a leading provider of AI-powered omnichannel communication interaction software for service management solutions and ITIL contact centers, announced that it was chosen by one of the world's largest human resource service firms for ITSM process automation, omnichannel communications, and artificial intelligence. Bright…

BrandMaker Boosts Marketing Integration with CRM and ERP

BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi. Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort. The net result is a connected MRM platform that increases data accuracy,…

Vungle Acquires AlgoLift, a Leading Marketing Intelligence Platform for Mobile Advertising

Acquisition boosts Vungle’s advertising technology to provide contextual, machine learning-powered recommendations for maximum ROAS and user LTV  Vungle, the leading mobile ad network and in-app monetization platform, announced the acquisition of AlgoLift, an LTV powered user acquisition automation platform for mobile advertisers. The acquisition adds AlgoLift’s industry-leading algorithms and optimization technology to Vungle’s global, creative-centric advertising network to give advertisers actionable intelligence to…

Bizzabo Launches New Solutions To Streamline Sponsor and Speaker Management at In-Person & Virtual Events

These innovative solutions enable event organizers to focus on what’s really important– creating rewarding events that drive business forward Bizzabo, the world's leading Event Success Platform, announced the launch of its Partners Management Solution and its Speakers Management Solution. The tools were built to streamline the collaboration between event teams and their partners and speakers, increasing efficiency and improving the working relationship between all involved, ensuring prosperous events. “Our new management…

Perkuto Launches Ready-to-Go Marketing Operations Architecture for Adobe Marketo Engage

Perkuto Unveils Industry’s Only Guaranteed Error-Free Programs for Marketing Operations Leaders Perkuto, the #1 rated Marketo operations agency, unveiled its SCORE Architecture, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the framework to achieve faster results, giving marketing operations leaders confidence in their programs and peace of mind with their…

Ping Identity Launches New Cloud Services Enabling Advanced Risk Management and Authentication for the Enterprise

PingOne Services provide multi-factor authentication and real-time threat detection for stronger overall customer and workforce security Ping Identity, the intelligent identity solution for the enterprise, unveiled PingOne Services, a suite of stand-alone cloud services that provide advanced identity and access management capabilities with flexible integration options and rapid implementation. The first two cloud solutions being announced today, PingOne MFA and PingOne Risk Management, address enterprises’ needs to…

Headless Content Management System Strapi Upgrades Community and Enterprise Versions, Adds Lower Price Option

New features and templates closes the gap with traditional CMS Strapi, the company spearheading the development of the most flexible open-source headless content management system (CMS), announced enhancements to both its community and enterprise versions, adding features that simplify the user experience so that developers and content creators can be productive immediately. The new versions add publication workflow features, such as managing drafts and privileges, and introduces easy-to-get-started templates for many…

SDL Research: COVID-19 Forces More Than Half of Asset Management Firms to Accelerate Adoption of Digital Marketing Technology

Despite Ambitious Digital Strategies, a Third of Firms Struggle to Implement New Digital Technology, According to SDL Report A research report commissioned by SDL, the intelligent language and content company, reveals that more than half (52%) of European asset management firms have implemented client engagement, and digital marketing and communications technology, sooner than anticipated due to the COVID-19 pandemic. The pan-European research, conducted by WBR Insights, also discovered that almost a third (32%) of…

Zift Solutions Announces a Strategic Partnership with Vistex to Simplify Channel Incentive Management

Removing the Complexity of Market Development Funds (MDF) Helps Suppliers Promote Partner-Based Sales Enterprise Channel Management leader Zift Solutions has formed a strategic alliance with Vistex, the global leader in software solutions for managing rebates, marketing funds, pricing, and other incentives solutions, to help Zift customers better manage promotions, incentives, and discounts. With too many channel programs overloaded and partners resource-strapped, many Suppliers find that their well-intended incentive…

5 Steps Marketing, Sales and IT Leaders Need to Take Together to Create a Strong and Profitable Post-COVID-19 CX Strategy

A strong customer engagement model is a way of differentiating your organization and creating stronger customer loyalty, while potentially reducing costs. As the COVID-19 pandemic spread across the world, entire industries had to rapidly rethink this model as a means of explicitly remaining in business. Satya Nadella of Microsoft had perhaps the most famous quote on this pace of change, saying that Microsoft saw “two years of digital transformation in two months.” In our own customer base, we saw that often the resources…

Vya Acquires Customer Data Management and Analytics Firm Direct Options

Vya, a leading provider of simplified marketing execution for distributed organizations, announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments. Since its launch in 1993 as a wholesale provider of copy services to the printing trade, Vya has successfully navigated a…

InMoment Appoints HR Veteran Wendy Rand as Chief Human Resources Officer

Experienced and passionate leader will accelerate a talent-focused, connected culture of employee excellence and help lead InMoment through the next phase of global expansion InMoment, the leading provider of Experience Improvement (XI)™, announces that Wendy Rand, human resources expert, has joined the company as Chief Human Resources Officer (CHRO) to accelerate the company’s cultural vision for its expanding global employee base. Marketing Technology News: Centro Positioned as a Challenger in the Gartner 2020 Magic…

LegalShield Expands Support for Small Business Owners with Business Plus, A Suite of Affordable Marketing and Sales Tools

LegalShield, one of the world’s largest providers of affordable legal and identity theft protection plans, introduced LegalShield Business Plus, a new suite of sales and marketing tools, and expanded consultative services to help small-businesses grow. Business Plus is available as a supplement to the LegalShield Small Business Plan.  Marketing Technology News: Blue Hat Announces Favorable Results from Streaming E-Commerce Initiative "Businesses of all sizes are faced with the enormous challenge of…

Time to Spend More on Influencer Marketing Across Multimedia Channels, Including OOH and Online Radio

According to the global influencer marketing agency, TAKUMI, marketers are spending more on influencer marketing than they were a year ago. The report was published today, unraveling the findings on the latest industry trends after surveying over 3,500 consumers, marketers, and influencers across the UK, US, and Germany. The report titled, ‘Into the mainstream: Influencer marketing in society’ uncovers opinions on ethics, diversity, misinformation, and new channels. Important Marketing Intelligence Data 73% of…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Salesforce (CRM), RingCentral (Unified Communications), Walmart (E-commerce), Amobee (Social), Nuance Communications (Intelligent Assistants). Salesforce Announces Digital 360 -Transforming Customer Engagement for the All-Digital, Work from Anywhere World Salesforce, the global leader in CRM, announced Digital 360, bringing together key components and new innovations in the…