Banner Before Header

Splashtop Enables Remote Access to Adobe Creative Cloud Video Applications

Splashtop provides users of Adobe Creative Cloud video and audio products with high-performance remote access to their workstations, enabling them to work from home Splashtop Inc., a leader in remote access and remote support solutions, announced it has become a member of the Adobe® Exchange Developer community. The company provides solutions that allow users to remotely access Adobe Creative Cloud® desktop applications instantly and in real-time from any device—freeing them from having to go into the office to use…

Lifesize Transforms Customer Engagement in the Contact Center with CxEngage Video

Native, on-demand HD video capability enables agents to effortlessly add video interaction from any channel, providing more seamless and differentiated customer service Lifesize, a global innovator of immersive enterprise communication solutions, announced the launch of CxEngage Video, a new native video solution for cloud contact centers. Available immediately to customers worldwide, CxEngage Video allows contact center agents to rapidly initiate video-based conversations from any support channel — including phone,…

AWS Announces Amazon Interactive Video Service (Amazon IVS)

Amazon IVS gives customers the ability to add live and interactive video in their mobile and web applications in minutes, using the same technology as Twitch (one of the most popular live streaming services in the world) Amazon Live, Blackboard, 17Live, DeNa, and ScreenCloud among customers using Amazon IVS Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Interactive Video Service (Amazon IVS), a new fully managed service that makes it easy to set up live, interactive…

Product Launch: Amazon Interactive Video Service (Amazon IVS) with Live-Streaming Capabilities

User generated Content to build engaging live stream experiences -- Video, Podcast and Audio Books are Perfect Ways to Interact with Audience Groups and Generate Revenue with Scalable Effectiveness “Hey, create your own Amazon Prime Videos Series!” How would you feel if someone from Amazon Web Services informs you can actually do this now? OK, joking right? Oh, really, it’s awesome. I like watching videos, but can’t create one. I want to do it… let’s do it. That’s OK… The truth is, AWS has actually…

Out There Impact Raises Awareness of Mandela Mile With Mobile Campaign

Out There Impact to raise awareness of Mandela Mile across Ghana and South Africa ahead of its ‘Step Up!’ online event on 18th July Out There Impact, the division of the leading mobile advertising and data monetisation company, Out There Media, committed to using the power of mobile for the greater good, announced that it has partnered with the Mandela Mile initiative to raise awareness of International Mandela Day and its virtual ‘Step Up!’ event honouring the late South African president. The partnership will see Out…

Nativo Sees Increased Adoption of its Mobile Ads SDK, Used By Over 400 Publishers

Publishers report an average 14% increase in CPM after upgrading to version 5 Nativo, the most advanced technology platform for advertising, announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK…

mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically

Offering inventory from 120 top Indian publishers, mCanvas enables advertisers to buy experiential rich-media and interactive video ads via Adobe Advertising Cloud mCanvas, the experiential storytelling ad platform for small screens, today announced that it is now integrated with Adobe’s Demand Side Platform – Adobe Advertising Cloud, the end-to-end, independent platform for managing advertising from planning, buying, measurement to optimisation. Marketing Technology News: Entravision Appoints Stephen Chung as Chief…

From Bounty Hunters to Broadway Mega Hits, Verizon Has the Best Video Experience

Verizon wins trio of awards in latest Opensignal Mobile Network Experience Report Whether you’re into intergalactic bounty hunters, rapping founding fathers, or need to watch a training video for work, there's no shortage of streaming content available, and the best Video Experience is on Verizon according to Opensignal in its latest Mobile Network Experience Report released today. This is the fourth consecutive time Verizon has been awarded top Video Experience. The report analyzed the overall mobile network…

TikaMobile Launches TikaConnect, a Virtual Meeting Capability to Remotely Connect Field Teams With Physicians

TikaMobile, Inc., a cloud-based analytics and CRM software company focused on the life sciences industry, announced today the addition of TikaConnect to its suite of CRM and analytics capabilities. Designed specifically to address the increasing barriers limiting field reps' office visits with physicians, TikaConnect removes physical barriers by enabling Field Sales and MSLs to host virtual, video-enabled meetings to maintain strong relationships with influential physicians and Key Opinion Leaders (KOLs). Marketing…

Ampverse and POPS Worldwide Collaborate to Create Video Gaming Content Series

The partnership sees Ampverse developing original content for POPS digital media platform Video game entertainment company Ampverse, and digital entertainment network POPS Worldwide have entered a partnership to develop an original video game content series to be broadcast on the POPS over-the-top (OTT) video platform. The video game content series consists of 50 original videos, and will feature Ampverse’s esports team, Bacon Time, one of the largest esports teams in Southeast Asia. The series follows Bacon Time’s…

SendtoNews Joins the IRIS.TV Contextual Video Marketplace

IRIS.TV, a video intelligence platform, announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually segmented by a growing list of leading data providers including Oracle Data Cloud, Comscore, GumGum, and Spectrum Media Services. Marketers will now be able to contextually target STN’s over a billion monthly video views across thousands of trusted publishers in a privacy-first and brand-suitable way. The…

Alyce Launches Integration With Vidyard, Delivering Customized PX Video Engagement For Prospects And Customers

Pairing Personal Gifting and One-to-One Video Helps Customers Deliver End-to-End Personal Experiences that Build Rapport, Earn trust, and Deeper Professional Relationships to Drive Growth Alyce, the Personal Experience (PX) platform that makes sales and marketing outreach personal at scale through one-to-one gifting, announces their integration with Vidyard, enabling customers to deliver video experiences alongside personal gifting engagements. Through the integration, Alyce and Vidyard customers will be able to create or…

Wave.video Presents a New Technology for Instant Video Content Updates

The new technology, based on the integration of advanced online editor and cloud-based video hosting service, allows making changes to the videos that have been already published on websites. In 2020 Wave.video makes a major pivot and turns from an online video editor into a comprehensive video marketing suite that includes instruments for video making, repurposing for multiple channels, video hosting, content management, online collaboration, and video analytics. The new technology makes Wave.video a unique solution…

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform,  announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising –…

Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms

New capabilities will further streamline video conference experiences between Lifesize meeting room systems and third-party video conferencing services Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft Teams video meetings and other third-party video conferencing services for its 4K family of Lifesize Icon meeting room systems. The enhanced support will allow customers to more easily and flexibly switch between a variety of cloud video conferencing…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

AppsFlyer: The Installation of Mobile Apps in Latin America

The report The State of App Marketing in Latin America 2020 of AppsFlyer reveals that Mexico and Brazil are leading the growth in installations, use and revenues from mobile applications in Latin America  AppsFlyer, the global leader in mobile attribution and data analysis, presented The State of App Marketing in Latin America 2020 , the most comprehensive report on mobile applications, indicating that confinement SARS-CoV-2 accelerated the growth of the app economy in Latin America, where facilities increased 29.3%. …

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights

The global internet advertising market size is expected to retain a high CAGR throughout the forecast period. Increase in online spending and budgeting for ad video production have resulted in a high market growth. Digital disruption is causing e-commerce companies to become more specialized in their domain as new market entrants are making moves to enhance their ad revenues by undertaking a strategic approach to leverage their market position. Widened scope of E-commerce and digital platforms with customized ad features…