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Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard launched the Mastercard Digital Wellness program, a host of technologies and resources that enable all businesses, especially small and independent merchants, to better serve today’s digital-first consumer. As part of this program, Mastercard will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces…

LiveRamp Launches Authenticated Traffic Solution to Democratize People-based Identity Across the Open Ecosystem

LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) to expand the company’s commitment to creating an open, independent, and collaborative ecosystem to drive the future of digital marketing. Evolving industry trends like increased regulation and third-party cookie restrictions are making it more difficult to reach consumers online than ever before. LiveRamp’s solution provides every marketer, platform, and…

Galvanized Media Breaks Traffic Records, Increasing Audience by 20 Percent in 2019

Healthy Living Brands Eat This Not That! and Best Life Attract 8.79 Million UMV's Galvanized Media, which owns and operates Eat This Not That!and Best Life, announced that it has hit record audience numbers across its network of healthy living brands, attracting 8.78 million unique visitors in the month of April. The performance represents a 20.44 percent growth in all traffic, year-over-year. Engagement for both brands is also at an all-time high. The average session per user is 3:32 minutes for Best Life, and it's 2:57…

PlaceIQ Partners with PMG to Measure Real-Time Impact of In-Store Holiday Foot Traffic

PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced results of a partnership with digital marketing agency PMG, which sought to better understand the real-time impact of media campaigns on in-store foot traffic during the 2018 holiday shopping season, as tested on PMG client Old Navy. PlaceIQ’s Place Visit Stream was accessed by PMG through its valued DSP partner, The Trade Desk, in order to measure true foot traffic impact and return on ad spend for all holiday campaign…

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…

Fairleigh Dickinson University Explains the Best Strategy for Online Marketing

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …

PlaceIQ Releases Inaugural Year In Location Foot Traffic Guides For The Travel, Retail, And Dining Industries

Learn Which Brands Own Share-Of-Visit, Were Most Efficient, & Have The Biggest Opportunities For Growth PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced the release of its annual Year In Location Foot Traffic Guides, revealing in-depth location-based trends and insights that shaped the Travel, Retail and Dining industries in 2018. This research was conducted using PlaceIQ's proprietary data, comprised of 200MM+ unique, anonymous devices across the US Each of…

Jumpshot Launches Enhancements to Its Insights Platform, Allowing Marketers to Understand Online Shoppers and Competitors Like Never Before

Brands like Unilever, Microsoft, Google and Yelp Are Leveraging the Jumpshot Platform to Better Understand and Connect with Consumers Jumpshot, the only company that unlocks walled garden data, announced the release of two new analytics modules within its Insights platform. Jumpshot Insights, a marketing analytics solution, enables marketers to understand consumers’ entire path-to-purchase online. These new features, Cross-Shopping and Purchase Analysis, detail this path like no other technology can. In addition, Jumpshot…

Findit’s New Social Media App Designed to Drastically Increase Users’ Online Presence Resulting in Instant Additional Visibility

The Company’s Disruptive App Shares User’s Posts With Friends and Followers on Facebook, Twitter, Google My Business, LinkedIn, and Other Social Networking Sites; Posts are Easier to Find in Google Searches Findit, Inc. The Company, is the owner and developer of Findit.com, an open source social networking platform technology site which enables users to easily transmit the same posting to social media outlet/applications at the same time, giving members a broader reach, reducing time and making the content easily…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…

Decibel Adds New Platform Features That Enhance Digital Customer Experience by Revealing Exactly How Customers Progress Through the Online…

With Journeys, Brands Can Visualize Data to Better Understand the Complicated Customer Journey on Websites and Apps Decibel, the leading global digital experience intelligence provider, announced the details of its latest release, Journeys, which provides a robust view of exactly how website and app users experience every step of the online journey. Armed with this comprehensive view, brands can quickly identify areas for investigation and improvement, thus delivering a more engaging digital customer experience and…

SEMrush Announces New Website Traffic Data API for Market Intelligence

SEMrush, a Leading Marketing Data Provider, Announced the Release of Its Traffic Analytics API SEMrush, a leading marketing data provider, announced the release of its Traffic Analytics API. The tool, meant for gathering market insights from all sources of website traffic, provides the hard-to-find, necessary pieces of information to analyze markets, competitors, prospects, and potential partners in a format that is ready for integration into various software solutions. With business’ growing shift toward a complete online…

conDati Launches Data-Science-As-A-Service Solution Designed to Boost Online Retail Sales from Marketing Campaign Spend

MarTech Pioneer Provides Omnichannel Campaign Performance Analytics and AI-Driven Recommendations to Optimize Campaigns conDati announced the launch of new capabilities on top of its digital marketing solution that helps eTailers and digital marketers understand their omnichannel campaign performance to sales revenue in a single platform. conDati’s AI and machine learning capabilities provide current insights and actionable recommendations to e-commerce companies looking to optimize their ROI from digital marketing spend,…

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

SEO for Startups: How to Grow Your Organic Traffic in Six Months

You’ve taken your startup off the ground and maybe even have a small team. Search engine optimization for your website wasn’t a priority till now. But you know very well that it’s what will help you bring traffic, turn visitors into leads, increase revenue, and build authority. But how do you do SEO as a startup? If hiring an SEO specialist is out of the question, you have limited resources and need to get your first customers soon. You don’t consider yourself tech-savvy in this category, so what else can you do? Don’t…

New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%

Fashion Retailers Must Find a Way to Convince ‘Impatient’ Mobile Visitors to Make Purchases in 30% Less Time per Visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can browse their sites quickly, find exactly what they are looking for and leave having made a purchase.…

Online Marketing Agency, fishbat, Explains How Using Hashtags Can Grow Your Brand

In order to help companies improve their social media promotion strategy, online marketing agency, fishbat, explains how hashtags can grow your brand. While hashtags are most commonly associated with Twitter, they have become a major part of Facebook and Instagram as well. These terms have major potential to improve a brand's visibility in spaces that might not have been accessible otherwise, and effectively utilizing them is integral to creating successful social media posts. Discussed below are a few of the ways that…

Akamai Hits New High for Peak Web Traffic Delivered

World's Largest CDN Exceeds 72 Tbps of Data Delivered; Concludes Record-Setting Year with Another Milestone Akamai , the intelligent edge platform for securing and delivering digital experiences, has set a new record for peak traffic on its global content delivery network (CDN). On Tuesday, December 11, the volume of data being delivered across the Akamai network exceeded 72 Tbps, surpassing the 70 Tbps threshold for the first time in the Company's 20-year history. "In a year during which Akamai has set numerous…

Apt2B Sales Soar, Web Traffic Skyrockets with Brand Networks

Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media…