Maverick Free Black Cinema App Now Available on the Roku Platform and Amazon Fire TV

Brings Free 24/7 Access to Streaming Maverick Movies Maverick Entertainment and Digital Sylvia have officially launched the movie channel 'Maverick Free Black Cinema' on the Roku® platform and Amazon Fire TV®, showcasing a library of diverse Black Cinema. Available free to Roku and Amazon Fire TV users, fans can enjoy a vast supply of movies. The channel is easily accessible through the Roku Channel Store and Amazon Appstore. Owners of Roku devices or Amazon FireTV devices can stream the latest from the Maverick…

Stingray Launches Free, Ad-supported TV Channels with 11 Partners Worldwide

Stingray Group Inc., a leading music, media, and technology company, today announced the launch of free, ad-supported TV channels with eleven major OTT providers: Comcast Xfinity (US), DistroTV (US), Freebie TV (US), Freecast (US), MX Player (US and India), Peacock (US), Redbox (US), Samsung TV Plus (UK and Germany), STIRR (US), STV (UK) and Vizio Watch Free (US). These distribution agreements grow Stingray’s potential reach by over 200 million viewers. With this announcement, Stingray confirms new partnerships with…

Samsung Ads Extends Its European Programmatic Offering, Giving Advertisers Access for the First Time to Acr-Powered Programmatic TV Video…

Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung's proprietary audience segments powered by automatic content recognition…

Loop Media, Inc. Announces Former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and…

Loop Media, Inc., the first media company focused on fully integrated 360-degree engagement of music videos and other premium content for consumers and businesses, announced former MTV, Warner Bros. and 20th Century Fox Executive Greg Drebin as Loop Media Studios Chief Content and Marketing Officer. Drebin will be tasked with creating the content and brands that reach Loop Media’s rapidly growing footprint across out-of-home businesses and consumer-facing channel platforms. Additionally, he will be responsible for the…

Maintaining Demand for On-Demand: How Purchase Data Can Help Video Streaming Services Drive Spend

Video streaming trends have evolved dramatically in the last 6-8 months. The coronavirus pandemic has left many of us with idle time on our hands, largely stuck at home with few options for diversion. The best intentions of baking that sourdough loaf or learning to knit are easily set aside for the countless on-demand video options available. It’s no surprise then, that streaming media services have seen a lift in spending since March. What do Data show about Video Streaming Services? In fact, in Q2 of this year,…

Mediaocean Launches New Tools for Local TV Planning and Optimization

Expanded Capabilities Help Marketers Integrate Local TV Into Omnichannel Advertising Strategies Mediaocean, the mission-critical platform for omnichannel advertising, announced a new set of tools designed to modernize local TV planning and optimization. Available in Mediaocean’s industry-leading Prisma product and integrated with the company’s broader media management and finance solutions, these new capabilities make it easier to apply historical and predictive intelligence to improve local TV investments. Marketing…

VideoElephant TV Launches More Free Digital Channels

VideoElephant TV, a free OTT streaming service that provides viewers access to short-form video content from over 200 award-winning global news, entertainment, sports, and lifestyle partners, announced the addition of more than 15 new digital channels. These digital channels of premium content have been added to the service featuring videos from some of the world's leading media brands. In addition, it has expanded content in multiple languages and from providers from around the world. VideoElephant TV's award-winning…

Medianet Optimizes Video Streaming Service Delivery with Harmonic

AI-Powered EyeQ Technology Delivers Outstanding Video Quality and Reduced Bandwidth Expense Harmonic announced that Medianet, the largest independent pay TV and cable television provider in the Maldives, is using Harmonic's EyeQ™ content-aware encoding (CAE) to optimize video streaming and television service delivery. Powered by the latest developments in AI, EyeQ CAE significantly reduces Medianet's CDN costs while enabling the operator to deliver consistent, high-quality video experiences to subscribers on all screens.…

Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

VIZIO Taps Nielsen To Measure Advanced TV Campaigns

Expansion of Nielsen Measurement Empowers Marketers to Measure Performance Across VIZIO Premium and Addressable Campaigns VIZIO Ads, the direct-to-device advertising business for VIZIO, the #1 American-based TV brand, announced that it will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience metrics across VIZIO SmartCast inventory on VIZIO connected TVs (CTV). This follows the recent announcement that Nielsen will measure addressable campaigns on VIZIO that utilize the open…

LiveRamp and Kinetiq Partner to Strengthen TV Analytics

Best-in-Class Ad Capture Delivers Comprehensive Measurement and Reporting Leading data connectivity platform LiveRamp  and Kinetiq, the first and only scalable solution to unify paid, earned and owned TV impressions at the household level, announced a new partnership to streamline measurement of all TV ad exposures across traditionally siloed channels. Now, advertisers can finally capture a holistic view of their TV investments across all screens and all streams. TV measurement often lacks speed and agility, facing…

TRUCONNECT by TV.FIT Announces Two Key New Appointments

Hannah Rowe named new Chief Brand Officer, Branden Hampton appointed as new Chief Marketing Officer Leading global online streaming platform, TV.FIT, who last month unveiled their brand new TRUCONNECT app, announced the appointment of two key new hires in pursuit of creating the world’s largest online fitness and wellness community. Focused on providing affordable, flexible fitness, mental health and behavioural change solutions for everyone, Hannah Rowe joins TRUCONNECT by TV.FIT as Chief Brand Officer while Branden…

Socio Launches Native Streaming Solution to Help Event Organizers Level Up Virtual and Hybrid Event Production

Socio announced the launch of Socio Streaming, a fully integrated solution with StreamYard that gives event organizers powerful tools for leveling up virtual and hybrid event production. Socio Streaming was designed to address the evolving needs of the event community. After the industry pivoted to virtual events in March, many organizers relied on simple meeting platforms like Zoom for live streaming. With the realization that virtual events will remain dominant heading into 2021, organizers are looking for self-serve…

Swiss Broadcasting Corporation (SRG SSR) Launches Full Suite of Multilingual Media Content Working with Canada’s You.i TV

Play Suisse digital video streaming app launched November 7; Leverages You.i Engine One app development platform to digitize traditional media business and accelerate direct to consumer strategy You.i TV, the leader in premium software tools for OTT application development, announced their engine is being utilized by the Swiss Broadcasting Corporation (SRG SSR) as the underlying technology behind the recently launched Play Suisse. Marketing Technology News: Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers…

Nielsen Doubles Down On Advanced TV Measurement, Helps Advertisers Unlock & Monetize Addressable

Integration of viewership data from DIRECTV and DISH Set Top Boxes, VIZIO Smart TVs marks a critical step towards holistic cross media measurement Nielsen announced that it is adding addressable measurement to its National TV currency. Through strategic data integrations, Nielsen will add ~55 million devices across smart TVs and set top boxes to help scale addressable TV. Nielsen's addressable measurement will include AT&T's DIRECTV, DISH, Nielsen Advanced Video Advertising and addressable campaigns on VIZIO that…

iKO Media Group Expands Kazakh TV Distribution

iKO Media Group, a global end-to-end service provider for broadcasters and content owners, has been collaborating with Kazakh TV, Kazakhstan's first national satellite television channel, for over 3 years. In the most recent upgrade with the channel, iKOMG will be offering Kazakh TV distribution service in HD over the MEASAT-3a satellite. "Kazakh TV is an important strategic customer for iKO and we have pulled all our commercial and technical resources together in order to come up with a tailored and highly effective…

AdDaptive Intelligence Announces B2B Connected TV (CTV) and Audio Solutions

AdDaptive Intelligence, the leading provider of Account-Based Marketing (ABM) and B2B intelligence, is now offering Connected TV (CTV) and Programmatic Audio solutions to the B2B advertising market. AdDaptive's proprietary solutions promote brand awareness and push prospects through the funnel by leveraging online and offline data to reach clients' key accounts with superior accuracy. Combining groundbreaking advertising capabilities with the industry's most comprehensive B2B analytics offering enables AdDaptive to provide…

MediaKind Mediaroom is the IPTV Platform Used by MEO, the Leading Pay-TV Service in Portugal

Mediaroom platform offers a unique, comprehensive, and graphically rich user experience to MEO subscribers, including linear, video-on-demand, time-shift TV, and cloud DVR services Recent upgrades from MediaKind's portfolio of solutions enable premium video storage and processing capabilities, HD user experience, live OTT streaming, and app aggregation MediaKind, a global change leader in media technology and services, announces that its long-standing Mediaroom customer, MEO, has been recognized as Portugal's leading…

Comcast Planning to Team Up With Walmart to Develop and Distribute Smart TVs

With an annual growth rate of 4.1 percent, the video streaming service is expected to reach $26 billion this year. Netflix founded way back in 1997, is probably the first name that comes to mind when talking about online streaming services. The growth of Netflix paved the path for others to join its race and now we have a dozen online streaming services competing with each other. Some prominent names that came alongside were YouTube, Hulu, Amazon Prime, Disney+, among others. When such prominent names have already…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…