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Julien Coquet Joins MightyHive as Director of Analytics, EMEA

Coquet will lead MightyHive’s continued data analytics growth in the region Leading media consultancy MightyHive announced the appointment of Julien Coquet as Director of Analytics for Europe, Middle East and Africa (EMEA). Julien brings over 15 years of analytics experience to this role and will join the EMEA data analytics team by leading client consulting, strategy and direction, thought leadership and team development. At MightyHive, Coquet will be responsible for building and servicing data analytics clients across…

Trade Press Services and SmartFinds Marketing to Hold Content Marketing Webinar

Free Webinar to Show How Brands Can Use Content Marketing to Convert Prospects into Customers Trade Press Services and SmartFinds Marketing will host a free webinar on Wednesday, February 26, 2020 at 2 p.m. EST on “How to Increase Sales with the Power of Content Marketing.” The webinar will demonstrate how brands can use content marketing to convert prospects into customers. According to the Content Marketing Institute, the most successful companies are very committed to producing content marketing, yet only 39…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

THETA Live Embed Launches to Bring 24/7 Esports Content and Blockchain Rewards to Any Website, Starting with G FUEL

Using simple IFrame any site can easily add THETA.tv esports streaming content, such as Fortnite, League of Legends and CS:GO, to earn incremental revenue Theta Labs, the leading video delivery network powered by blockchain, announced the launch of THETA Live Embed, a new turnkey product that allows 24/7 THETA.tv Esports live streaming content to be added to almost any website, blog, or social media platform with minimal technical effort. Popular games like Fortnite, League of Legends and CS:GO streamed through THETA Live…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

Foureyes Unveils User-Level Website Tracking Product Module at NADA Show 2020

Foureyes, the sales intelligence software company, announced the release of Omni-tracking, a user-level website tracking software. Foureyes Omni-tracking is part of an expansion from two to four product modules and a rollout of 100+ new product features at NADA Show 2020. After working with thousands of businesses, the team at Foureyes recognized a gap in the market where companies that sell in-person were not able to see the leads coming off their websites and where they were coming from. David Steinberg, CEO &…

Anodot Expands Relationship With Amazon Web Services Enabling Customers to Monitor Business Metrics in Real Time

Online businesses across industries, including Natural Intelligence, can now leverage Anodot's Autonomous Analytics with AWS services including Amazon Redshift Anodot, an Autonomous Business Monitoring company, announced that it has expanded its relationship with Amazon Web Services (AWS) enabling users to leverage Anodot's business monitoring capabilities with Amazon Simple Storage Service (Amazon S3), Amazon Redshift, Amazon Kinesis, Amazon CloudWatch and Amazon Relational Database Service (Amazon RDS). Customers can…

Quantcast and Kochava Partnership Delivers Combined Web and Mobile App Solution for CCPA

Consumers Can Now Make Privacy Decisions Wherever They Engage With Brands and Publishers Online; New Platform Compliant With IAB CCPA and GDPR Frameworks Quantcast, the audience intelligence company and leader in consent management, and Kochava, the industry leader providing real-time data solutions for mobile and connected devices, announced a partnership to deliver compliance support for the California Consumer Privacy Act (CCPA) across web and mobile apps. “As new laws like CCPA emerge, Quantcast is continuing to…

Webalo Continues Market Momentum in Frontline Workforce Enablement

Expanding customer base, industry recognition and important platform updates reinforce industrial focus on the "Connected Worker" Webalo, Inc., the Platform for the Frontline Workforce, announced that their continued focus on the enablement of the frontline workforce has manifested advancements in new customer acquisitions, expanded customer deployments and important new industry recognition. Webalo's core competencies—no-code app generation, actionable visualization and task-oriented, native…

MarTech Interview with Tom Smith, Founder and CEO at GlobalWebIndex

"Marketing Automation is baked into our own marketing processes, however, it’s no short cut for real people working with prospects and customers in a non-scalable way." Tell us about your role and journey into Marketing Technology. What inspired you to start GlobalWebIndex? I had previously worked in a Market Research role at a large global advertising agency. My job was to help clients understand who they should target their Marketing at, why and how to reach them. I utilized all the industry research and data sets…

Intellecta AI-Driven and Multichannel Analytics from OnviSource Delivers Automation for Workforce Optimization, Customer Experience…

Powered by Company’s Proprietary AI, Intellecta Analyzes 100% of Customer Interactions across Multiple Touch Points, Channels and Languages; And Offers Big Data and Content Management, Automated Quality Assurance/Compliance, and a Range of Analytics in Customer Sentiment, Intents, Trends and Behavior OnviSource announced Company’s continuous success in expanding the capabilities of its Intellecta Multichannel Analytics for intelligently automated analysis of 100% of customer interactions across varied channels. Advantages…

SutiSoft Announces the Release of SutiCRM 7.8, Web-based CRM Solution with New Features

SutiSoft Inc., a Leading Provider of Cloud-Based Business Management Solutions, Is Pleased to Announce That New Feature Enhancements Have Been to SutiCRM. the New Additions Include Follow-Up Campaigns, Workflow Rules, and Lead/Opportunity Escalation, Making the Solution Even More Robust and Business-Friendly Follow-up Campaigns Users can view email statuses such as delivered, clicked, and opened emails, which can help drive follow up campaigns based on their initial responses. This feature helps marketers and salespeople…

Akamai Recognized as a January 2020 Gartner Peer Insights Customers’ Choice for Web Application Firewalls

Customers Praise Akamai's WAF Intelligent Edge Security Solutions in Independent Testimonials Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, has been named a January 2020 Gartner Peer Insights Customers' Choice for Web Application Firewalls. The Gartner Peer Insights Customers' Choice is a recognition of vendors by verified end-user professionals, acknowledging the best web application firewalls tools as reviewed by customers. "Akamai's vision is to make it…

Contentsquare, Worldwide Leader Of Digital Experience Analytics, Grew 200% In 2019

Continues Global Momentum, Named 2020 BIG Innovation Winner After raising $120 million since 2017, and following the acquisitions of Clicktale and Pricing Assistant, digital experience analytics leader Contentsquare announced record results for the full year 2019. For its vision and accomplishments, the company has been named a 2020 BIG Innovation Award winner by the Business Intelligence Group. "The digital experience analytics industry is growing at a rapid pace and Contentsquare is leading the way. Our company had…

Wego Partners With WebEngage to Power Their Mobile User Engagement

The Partnership AIMS to Enhance the Mobile App User Experience and Engagement Wego, the largest online travel marketplace in the Middle East and North Africa ( MENA), has partnered with WebEngage to leverage omnichannel marketing automation to enhance its mobile app’s user engagement. By partnering with WebEngage, Wego aims to deliver hyper-personalized, highly-contextual messages to their multi-million strong user base across channels like mobile push notifications, in-app messages & emails. Marketing Technology…

Bixby Research and Analytics Turns to Rightpoint’s Technology Capabilities to Develop the First Comprehensive Platform Dedicated to…

Bixby Research and Analytics, a financial technology company that is modernizing information flow, announced that it has launched the first comprehensive web platform dedicated to the private debt market – and selected Rightpoint, a Genpact company, and the digital consultancy with technology at its core, for its experience design and development capabilities. The platform connects asset managers and hedge funds to real-time market moving news and financial information for companies in the private debt market. Over the…

Bay Area Scientific Analytics Company Unveils Academic Impact Analytics and Networking Platform for Scientists and Researchers: Impactio

Impactio, Inc. recently announced the launch of the world's first academic impact analytics and networking platform to provide both researchers and scientists with free tools needed to enhance their careers. Impactio empowers users with professional networking, academic CV profiling and automatic research impact analytics based on traditional citation metrics, journal ranking and alternative web impact metrics. Registered members of the scientific community can get free visualized impact reports attached directly on their…

Why Do People Hire Web Designers? Web Designer Vs Website Builder

Web Designers are not exactly cheap. If you are hiring a website design and development company, the costs can escalate quickly. But how is it justified to pay so much money for your new website when you can use a website builder, that too without any cost? This piece will try to cover the fundamental understanding of web designers and website builders. What is a Web Designer?  A web designer from a web design company will be responsible for making your website look the way you want it to. They will focus on its style and…

Apptio Expands Strategic Relationship with Amazon Web Services

Market leading provider of Technology Business Management applications extends use of AWS across its product portfolio and enters into a strategic relationship with AWS focusing on increased marketing and go-to-market strategies Apptio, Inc., a leading provider of Software-as-a-Service (SaaS) solutions to help organizations analyze, plan, and optimize technology investments, announced that it has selected Amazon Web Services, Inc. (AWS) as the preferred Cloud Services Provider ("CSP") on which to run its own workloads. The…

Fractal Named Certified Retail Competency Partner by Amazon Web Services (AWS)

As a Partner of AWS, Fractal is Co-Presenting With Office Depot at NRF 2020 Vision Fractal, a global leader in artificial intelligence and analytics, powering decision-making in Fortune 100 companies, announced today that they are a Certified Retail Competency Partner of Amazon Web Services (AWS). As an AWS Certified Retail Competency Partner, Fractal will co-present with Office Depot at the National Retail Federation's (NRF) 2020 vision event, taking place at the Javits Center in New York City, January 11-14. Fractal…