"As visual recognition improves and offers more relevant results, AI will be able to identify better content creators for brands to partner with." How exciting is the current Social Content ecosystem today? Exciting is an understatement.…
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Ever created a clear plan to achieve, be any personal or business goals? Well, it can seem difficult or even discouraging sometimes to handle or achieve the goal without defining clear steps to set for it. In general, there are two common…
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"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career…
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Messaging apps can be hugely advantageous for digital Customer Engagement strategies, offering a multitude of benefits such as increased privacy, an alternative to live chat, new message notifications, “message read” statuses, image…
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For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on…
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Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data…
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Do you feel the need to become more organized and productive? Are you spending your day in some dizzy activity and then think why you haven't accomplished much? Well, then you strongly need to have proper time management strategies that…
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With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone…
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"We’re seeking new technologies, strategic partnerships, and innovative strategies that will continue to help us grow and deliver increased results." Tell us about your role and how you got here. What made you join IdentityForce and now…
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Start-up companies possess a disciplined yet creative mode of thinking and planning which large companies can learn from. This includes brand building and taking a product to market – from building prototypes to marketing and communications…
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SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how…
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Online travel and hospitality represent one of the most competitive and sophisticated markets in the world. However, until recently, one of the fastest-growing digital marketing channels in the travel industry—metasearch—was lagging…
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A key challenge for all marketers today is finding digital audiences as media consumption continues to become increasingly fragmented. This is no different for healthcare marketers, who are frequently looking to reach highly specific…
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Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the…
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PowerPoint is like the phone company, we love to hate it, but need it and use it every day. PowerPoint won as the de facto program for business presentations because it’s easy to use and has a lot of great graphic and animation features…
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"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora?…
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"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into…
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