MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

Reviving Retail with AI: 5 Benefits of Adopting AI in Retail Operations

According to a latest report, AI in retail is expected to witness a growth in spending of over 200% between 2019 and 2023. The projections reveal that it will be $12 billion in spending by 2023. Currently, the retail industry spends close to $49 million. This spending is distributed among marketing, sales, finance and customer service departments. By 2023, a significant volume of global spending in retail would be focused on back office operations, warehouse automation and analytics. In fact, it’s the use of AI for…

CCG Analytics Launches Customer Intelligence for Retail

Early Adopter Vineyard Vines Realizes 150 Percent Return on Investment in First Year of Utilizing Solution CCG Analytics  has launched Customer Intelligence (CI) for Retail, an analytics platform designed to help mid-market retailers improve customer acquisition and retention, uncover business insights and extend reliable customer data throughout the entire organization. Early adoption of the solution by vineyard vines netted the American clothing and accessory retailer a more than 150 percent return on investment in the…

MarTech Interview with Steve Taylor, CEO, BlueRush

"Video is a superior tool to drive engagement, conversions and to help make the complex simple — personalized video, driven by deep customer insights, is an even more powerful format." Tell us about your role and journey to Customer Experience Management? What made you join BlueRush? I started working in Customer Experience in the pioneer days of web development (the mid 90’s). I’ve always had a passion for creating unique digital experiences that help drive measurable business results. When I saw the power of the…

MarTech Interview with Lisa Agona, CMO, Ensono

"The marketer’s goal is to understand its clients and prospects better, and by using technology-enabled tools and data analytics, we are now able to achieve this much more effectively and efficiently." Tell us about your role and how you got here. What inspired you to be part of Ensono? I joined Ensono as its Global Chief Marketing Officer in 2015. Prior to my role here, I had always worked as part of a pre-existing marketing team for large and established companies. What particularly attracted me to work for Ensono was…

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

Interview with James Norwood, EVP Strategy, Chief of Staff, Episerver

"AI is an important component of any modern CMS as it offers the opportunity to enhance the customer journey with better targeting and more efficient use of customer data." Tell us about your role at Episerver. As EVP Strategy and Corporate Development and Chief of Staff at Episerver — recently bumped up from CMO to help align the business around the CEO and Board’s strategic agenda — I’m focused principally on product and pipeline and ensuring we’re delivering against both across the organization. With 30 years’…

TransPerfect Introduces TransCEND 11 Secure Enterprise Document Management Platform

TransPerfect, the world's largest provider of language services and technology solutions, today announced the release of TransCEND 11, its proprietary enterprise document management platform. Built on TransPerfect's longstanding document collaboration technology, TransCEND provides enterprise clients with an enhanced user interface, a true Windows Explorer-type environment, flexible metadata editing, improved full-text keyword search with corresponding smart folders, and its trademark end-to-end security. As part of the…

Image Library For Office 365, Pickit, Launches Hybrid Service, Combining Company Assets with Stock Images

The Microsoft Office Award Winning Service, Which Is the First of Its Kind, Allows Companies to Expand Their Image Bank and Deliver More Impactful Presentations All-in-one image service Pickit announces the launch of its hybrid asset management service, Pickit Office 365. Allowing teams to simultaneously gain access to both company assets and Pickit library images for the first time, the add-in for companies makes it easier than ever to find the right images for their Microsoft Office 365 projects. Currently the most…

DemandBridge Announces Strategic Alliance

DemandBridge, a dominant Marketing Automation Platform provider to approximately 600 Marketing/Print Services firms, announced that they have signed a letter-of-intent with The Ampersand Group, agreeing in principle to forge a strategic alliance to provide an array of business services associated with on-boarding, implementation and operating the DemandBridge suite of products. The Ampersand Group, located in Akron, Ohio, has a national network of entrepreneurial business owners who use Ampersand's back office services and…

Customer Experience Platform CloudCherry Raises $9 Million in Series A Funding

Funds Will Be Used to Accelerate Growth and Further Expand Predictive Capabilities CloudCherry, the Customer Experience Management (CEM) platform that combines customer journey mapping, out-of-the-box integrations, and predictive analytics to provide unparalleled speed-to-insight, announced they have raised $9 million in Series A funding. The investment is led by Pelion Venture Partners with additional funds coming from existing investors: Cisco Investments, Vertex Ventures and IDG Ventures India. Donald Tucker, Head of…

Simple Raises $17 Million to Roll out MRM Product Globally

BBRC Private Equity Leads $17 Million Investment Round to Help Marketing Technology Firm Simple Launch Its Marketing Resource Management Software Globally Marketing resource management firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its…

Carusele Revolutionizes Influencer Marketing With Engaged Audience Profiles

Carusele, a leading influencer marketing agency, unveiled the latest addition to its advanced measurement system, Engaged Audience Profiles. These new insights allow Carusele's clients the ability to see demographic data about audiences engaging with their influencer marketing campaigns, thereby confirming that these campaigns are reaching their target demographic. "Ordinary influencer marketing can count likes, clicks and shares, but we're going well beyond counting to paint a real picture of the audience that is…

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers have with content." Tell us about your role and how you got here. What inspired you to start a mobile video advertising platform? I am the CEO and Co-Founder of Receptiv which is a leading mobile video advertising platform. WhenReceptiv was founded, (formerly known as MediaBrix) mobile advertising was an afterthought, legacy desktop ad formats reduced to fit on a mobile screen, and brands…

TechBytes with Maor Sadra, Managing Director and CRO, AppLift

Maor Sadra Managing Director and CRO, AppLift What is the ‘State of Data-driven App Marketing’ in 2018? Most B2B marketers and tech leaders find this a tricky question, and rightly so. With so much happening in the app industry, especially around mobile marketing and advertising in a mobile-first marketplace, B2B marketing teams are looking to blockchain technology for answers. To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, we spoke to Maor Sadra, Managing Director and…

DemandBridge Named Exclusive Technology/Integration Partner of New Sourcing Exchange

Launched by WebbMason Marketing, SupplyLogic, and Winbrook, the New Sourcing Exchange Will Facilitate and Strengthen Connections Between Distributors and Supplier Partners DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, has been selected as the exclusive technology/integration partner of a new sourcing exchange. WebbMason Marketing, SupplyLogic, and Winbrook announced recently that they will be the initial founders/board members of this sourcing exchange that aggregates…

Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm

Adobe Received Top Scores in Current Offering and Strategy Adobe announced that the company was recognized as a leader in 'The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018' report by Forrester Research, Inc. Adobe received the highest scores in the current offering and strategy categories. Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in 'The Forrester Wave: Cross-Channel Campaign Management, Q1 2018' report. Of the 12…

Contentstack Launches Partner Program to Fuel Adoption of Leading Headless CMS Platform

Industry-Leading Headless Content Management System Beefs up Security and Launches Partner Program Built.io announced new security enhancements to Contentstack, its award-winning content management system (CMS), which was recently recognized as a Technology Innovator in CMS by Aragon Research. In addition to the new features, Built.io also announced a new partner program that offers unique benefits to the broad ecosystem of digital creative agencies, web and mobile development companies and software technology provides…

Interview with Vijay Kasireddy, CEO, Fiind

"In the case of identifying a customer’s likelihood to buy, triangulation of multiple signals and effectively dealing with conflicting answers hold the keys to better contextual data management." On Marketing Technology MTS:  Tell us about your role and how you got here? What inspired you to be part of an AI driven B2B martech company? The idea of continuous learning or improvement is simple but profoundly magical. Consider the below examples. • It takes just 7 years to double money at 10% annual growth rate, which…

Interview with Shira Abel, CEO and Lead Strategist, Hunter & Bard

"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to be part of a technology innovation company?) I’m the Advising CMO at Folloze and also CEO of Hunter&Bard. I spend my time strategizing on the best ways to promote and grow awareness for Folloze in enterprise Account Based…