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Liger Partners Dominates Atlanta Marketing Scene With a Side Order of Napoleon Dynamite Humor

Liger Partners Roars Into the 20’s With a Year of Exponential Growth in Atlanta and Beyond Only one year ago, an expert marketing team formed in Atlanta, known as Liger Partners, impacting some of the biggest and most important brands. Liger Partners is nacho typical marketing team – providing customized strategy and agile capabilities for execution to each amazing client. Ligers - as they call themselves - are serious about strategy, marketing, operations, and tater tots. Marketing Technology News: Why Audio Ads Should…

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia

First Online to Offline (O2O) Measurement Solution in South East Asia Bringing Partners’ Business Growth to the Next Level Gojek, Southeast Asia’s leading technology platform, and The Trade Desk, a global advertising technology leader, launch an exclusive partnership to provide advertisers with unprecedented insight into the impact of their online advertising campaigns on offline sale, which can improve the efficiency of marketing decision to boost business growth. This partnership marks the first Online to Offline (O2O)…

Tweak Recognised as a High Performer in Digital Asset Management Software Rankings

The report highlighted the top-reviewed Digital Asset Management solutions that allow business users to optimise usage of their digital brand assets, empowering employees to use, edit and download brand assets. Tweak, a cloud-based software as a service solution achieved the highest net promoter score (87 points) among all its European competitors. (The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company's products or services to others.) Tweak empowers…

Kurtosys Releases the Real Growth Podcast With VP of Global Marketing Leeya Hendricks

Kurtosys is excited to be reinvigorating their podcast series, bringing you some excellent insights from industry leaders in financial services, as well as taking a deep dive into the services that Kurtosys provide. In this first edition of 2020, host Elliot Burr talks to VP of Global Marketing, Leeya Hendricks, who discusses Kurtosys' new rebrand. Leeya outlines the main reasons for why Kurtosys has adopted a new sleek look and feel - to position their end-to-end digital experience platform (DXP) in the market as a…

Virtual Reality and Augmented Reality Projected as a ‘Game-Changer’ for Future of Content

Newly Launched Cross-Platform Content Management System (CMS) for Virtual Reality and Augmented Reality Projected as a ‘Game Changer’ for Future of Content While Virtual Reality — a fully simulated experience — and Augmented Reality— the art of overlaying simulation onto a real-world environment — are becoming increasingly utilized within the business and school setting, these technologies are still very much in their early days, and many apps that are being developed are designed exclusively for a single platform or a…

AI for Voice Transcription: Is It Here to Last?

AI is one of the driving forces behind what The World Economic Forum called “The Fourth Industrial Revolution”. Developments in this area are expected to help us further automate our workflows and simplify our daily tasks, making everything from our food production chains to management and even medical procedures, far more effective and agile. And, according to PwC, AI is expected to add up to 15.6 trillion dollars to the world economy by 2030. AI is getting smarter faster than ever, with established players, such as…

MarTech Interview with Kety Maria Esquivel, VP of Marketing at AnitaB.org

"As we prepare for an AI-centric world as a Marketing leader, it’s important to make sure our information and data is in a good enough place for AI to go in and pull out useful information." Hi Kety, tell us about your role and journey into technology.  I was born in upstate New York. My father is from Mexico and my mother is from Guatemala. As a Mexican, Guatemalan and Latina, I grew up with one foot in the United States and the other in Latin America. My father used to joke that our home in Rochester, New York was a…

LogMeIn Announces New GoTo Marketplace and Latest Partner Integrations

GoTo’s New and Improved Integrations Help Customers Drive Greater Productivity and Efficiency in Their Communication and Collaboration Workflows LogMeIn, Inc. announced the launch of the GoTo Marketplace, a single point of access to all of the applications and productivity tools that integrate with LogMeIn’s GoTo suite of Unified Communications & Collaboration (UCC) products. LogMeIn also announced new and improved integrations for the GoTo portfolio, including Salesforce Lightning, Theta Lake, Clio, Zoho and Prezi. The…

Off-Blocks Harnesses Factom Protocol to Launch Digital Signature Platform

Off-Blocks Joins a Wave of Projects Launching on the Factom Blockchain, With Their Second Layer Mobile App for Digital Signatures Factom Protocol, the leading enterprise-grade platform for efficiently building blockchain solutions, has announced that Off-Blocks, the digital signature provider, has launched its platform on the Factom blockchain. Off-Blocks is a revolutionary platform for digital signatures. Using blockchain-based IDs, the platform can interact with any digital file to expand the concept of a signature…

Aftershokz Launches Customer Portal and Warranty Solution Powered by Mize

AfterShokz, the leading manufacturer of bone conduction technology, implements Mize Warranty Management solution to improve Customer Experience and increase warranty, registration and returns processing efficiency Mize, a leading provider of Connected Customer Experience Platform and Service Lifecycle Management software, announced today that AfterShokz has launched a Warranty Management solution powered by Mize for Warranty, Registrations, and Returns. AfterShokz designs and develops bone conduction headphones that…

MarTech Interview with Richard Stevenson, CEO at Red Box

" A central CRM platform is a key component of leveraging the insights derived from Voice analytics to ensure that 360 customer view for all lines of business. " Journey into Tech Hi Richard, tell us about your role and journey into Technology. What inspired you to take up the role at Red Box? I’ve worked in the Software and Financial Services sectors for over twenty years now, focusing on transformation and innovation. I joined Red Box as CEO in 2016 and it was really the inherent richness of Voice data and its ability…

CoreMedia Appoints Jim Stirewalt to Role of Chief Revenue Officer

Former IBM and SAP Executive to Drive the Company's Revenue Generating Functions CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the promotion of Jim Stirewalt to the global role of Chief Revenue Officer. Stirewalt, who came to CoreMedia after executive leadership roles at both SAP and IBM, was formerly the company's SVP and General Manager for the Americas. Stirewalt will be directly responsible for managing all of CoreMedia's…

Copper Launches New Partner Program and Hires Olga Lykova as Global Vice President of Partnerships

The leading CRM for G Suite Unveils Its 2020 Partner Ambassador Program Focusing on Google Partnerships, Expanding Benefits to Reseller Partners, Technology Partners, Affiliates and Launching Referral Motion Copper, the leading provider of CRM for G Suite, announced the launch of its 2020 Partner Ambassador Program which is focused on bridging the gap between CRM and productivity for the small business ecosystem using G Suite. Additionally, Olga Lykova has joined Copper as its Global Vice President of Partnerships. In her…

Samsung Showcases Innovative Retail Solutions to Reinvent the Customer Experience at NRF 2020

Samsung Continues to Transform the Shopping Experience for Brick-and-Mortar Retailers with Display, Mobile and Behavior-Sensing Solutions At this year’s National Retail Federation (NRF): Retail’s Big Show, Samsung Electronics America, Inc. is featuring its latest retail innovations to help brick-and-mortar retailers reinvent the in-store experience for customers. Powered by its latest display solutions, mobile devices, and behavior-sensing technologies, Samsung along with partners, are spotlighting solutions that provide…

2020 Outlook: Blackhawk Network CEO and President Previews the New Ways Shoppers Want to Pay In-Store

Talbott Roche Shares New Shopper Research at NRF 2020: Retail's Big Show Blackhawk Network CEO and President Talbott Roche will share new research on shopper preferences for payment methods and how retailers can close the physical and digital gap. Roche will present these findings at NRF 2020: Retail's Big Show in New York City on Monday, January 13. "Mobile wallet adoption is on the rise and can generate nearly $190 billion in transaction value in the U.S. by 20211, but there is still a disconnect between digital…

SAS Highlights Success with Belk, Sodimac and Shop Direct at NRF 2020

'Runway' Mood and Style Captured With AI and Computer Vision From NRF 2020 Attendees NRF 109th Annual Convention and EXPO - Customers and innovative technology again take center stage as SAS' focus during the annual NRF 2020 Big Show and EXPO. Whether shopping for new shoes for a family vacation or hardwood flooring to complete a remodeling project, consumers are in the driver's seat as never before. The dynamic between retail companies and consumers is pivotal, and SAS helps retailers like Belk (US), Sodimac (South…

CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's Customers Can Now Benefit From a Powerful Multi-Cloud Solution That Empowers Them to Deliver Exceptional B2B Shopping Experiences Across All Channels and Devices CoreMedia announced it has launched CoreMedia Content Cloud - Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud's powerful, easy omnichannel content creation and experience orchestration tools. CoreMedia helps B2B…

Coming to a Store Near You: Aruba Advances Digital Retail Experiences with SD-Branch Innovations

SD-Branch Pioneer Extends Zero Trust Security and New Cloud-native Management Capabilities to Enable Non-stop Retail Operations at Scale Aruba, a Hewlett Packard Enterprise company, announced the next milestone for its SD-Branch solution that enables more secure, streamlined and simplified deployment and management of large distributed retail networks. “As we continue to grow our retail stores internationally, we are laser-focused on using technology to deliver our customers a truly unique shopping experience” A…

DoubleVerify Launches Authentic Performance, a New Paradigm for Ensuring Digital Ad Effectiveness

New Offering Expected to Drive Return on Investment (ROI) for Global Advertisers DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of Authentic Performance®, the first data solution in the market to provide predictive data expected to drive campaign performance – from the impact of an ad’s presentation to key dimensions of consumer engagement. A number of DV customers, including global CPG brand Mondelez, currently are using Authentic Performance in beta…

Pega Ranked a Category Leader in KYC Solutions by Chartis Research for Third Consecutive Year

Pega Named a Leading Industry Provider in Report From Notable Risk Technology Analyst Firm Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced that leading risk technology analyst firm Chartis Research has named Pega as a category leader for its Know Your Customer (KYC) offering in its latest report, Financial Crime Risk Management Systems: Know Your Customer, for the third year in a row. Chartis assessed Pega based on completeness of offering and…