AI-as-a-Service in Martech: Focus on Virtual Assistants, Voice Search, and Location Data Intelligence

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

TechBytes with Simon Wong, APAC Services Director, HubSpot

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together and how their Predictive Lead Scoring Model works.Tell us about your role at HubSpot and the team you handle? I’m the Director of APAC Services and manage various teams, such as Onboarding, Customer Success, Partner Services, Recurring and Professional Services. I’m based in Singapore but work across various offices in Asia (Singapore, Australia, and Japan). The APAC Services organization is…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

What You Need To Know About Video

How Will Video Fit in to Your Strategy Next Year? Here's What The Smartest People in MarTech Had To Say About Using Video As A Tool 'How We Measure Viewability Will Change' Dave Gullo - Co-Founder and CTO, VideoAmp: Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data. This changes the dynamic of how the industry should measure viewability – if you are…

TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express

Marc Ginsberg VP-GM Amex Advance,  American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and machine learning techniques to deliver personalization services. These services will enable marketers to customize their target audiences, personalize customer experience and measure marketing campaign performance. To understand more about how machine learning capabilities drive Amex’s Advance Personalization and how the data-driven business leverages…

Interview with Todd Krizelman, CEO, MediaRadar

"Open exchange programmatic creates the most immediate challenge for brands. Without any protections on the audience and websites being purchased, there is a real risk of jeopardizing brand safety. " On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an ad sales intelligence company? I am the CEO and co-founder of MediaRadar. In 2003, I started working for Gruner + Jahr, a German publisher with hundreds of titles worldwide. I loved the company, but was frustrated by the…

Kentico Goes World Class

Drag And Drop Email Builder, GDPR Features, Enhanced E-Commerce, And Greater Connectivity To Technology Stack Push Kentico 11 To Greater Heights; Capable Of Powering Digital Marketing Initiatives For The World's Largest Corporations c, a fast-growing CMS vendor with offices in Europe, Asia Pacific, and North America, announced Kentico 11. The company's flagship Enterprise Marketing Solution (EMS) has been engineered with global enterprises in mind and is by far the company's most enterprise-ready product release to…

Poor Personalization and Lack of Trust Cost US Organizations $756 Billion Last Year

Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned About Personal Data Privacy US consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed…

Frost & Sullivan Recognizes Zoom as Company of the Year in Video and Web Conferencing

Zoom's Strong Focus on the Core Principles of User Experience and Pace of Innovation Is Eliminating the Traditional Barriers to Adoption and Successfully Disrupting the Market Based on its recent analysis of the global video conferencing industry, Frost & Sullivan has recognized Zoom Video Communications with the 2017 Global Company of the Year Award. The advent of a new breed of cloud services is uprooting established business models and prompting businesses to view video conferencing as a key part of their…

Intellitec Solutions Achieves Microsoft Competencies Gold ERP Competency and Silver CRM Competency

Firm Earns Distinction and Market Leadership Through Demonstrated Technology Success and Customer Commitment Intellitec Solutions announced that it has attained a Microsoft Gold Enterprise Resource Planning competency and a Silver Cloud Customer Relationship Management competency, demonstrating a “best-in-class” ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s dynamic business environment. A portfolio of competencies showcases that Intellitec Solutions is committed to focusing on…

SAVO Introduces Dynamic Data Integration

Easy integration of Real-Time Data into Custom Sales Assets SAVO Group, provider of the most complete sales enablement solution, announced the launch of Dynamic Data to enable easy integration of real-time data into custom sales assets.  The Dynamic Data capability allows rapid integration to external and internal data sources, automating the generation of customized documents with real-time data from sources such as Morningstar and Salesforce. SAVO launched Dynamic Data early in 2017, allowing custom…

Frost & Sullivan Recognizes Voyager Labs for Its Innovative AI-based Social Behavior Analytics Solution

The VoyagerAnalytics System Provides A Wide Range Of Query Customization And Sorting Capabilities To Offer Users Multi-Dimensional Investigative Capabilities Based on its recent analysis of the Artificial Intelligence (AI)-based social behavior analytics market, Frost & Sullivan recognizes Voyager Labs with the 2017 European New Product Innovation Award for its VoyagerAnalytics solution, an AI-based expert system that offers comprehensive social behavior analytics for organizations across a wide range of sectors.…

Nucleus Research Recognizes Infor in CRM Value Matrix

Infor CRM Noted for Mobility, Industry Accelerators, and Social Selling Capabilities Infor, a leading provider of business applications specialized by industry and built for the cloud, announced that Infor has once again been recognized as a Leader in Nucleus Research's latest Customer Relationship Management (CRM) Technology Value Matrix. The CRM Value Matrix for the second half of 2017 reflects the advances vendors have made in those areas with leaders differentiating themselves on mobile, industry accelerators and…

Infusionsoft Launches New Landing Pages to Help Small Businesses Attract and Convert More Leads

New Feature Enables Users To Publish Beautifully Designed, Mobile-responsive Pages That Convert In Minutes Infusionsoft announced the launch of its New Landing Pages enabling users to publish beautifully designed, mobile responsive pages that convert in minutes. The new product includes a drag and drop builder, pre-designed templates, and competitive page load speeds. “We recently surveyed 3,500 customers and 90 percent said landing pages play an important role in their small business. However, most small…

Segment Survey Finds Consumers Willing to Spend More on Personalized Shopping Experience

According to The 2017 State of Personalization Report, a new report published today by customer data platform Segment, consumers expect highly personalized shopping experiences from retailers and are willing to spend more money when brands deliver targeted recommendations. Peter Reinhardt, CEO and co-founder at Segment, said, “Shoppers expect brands to remember who they are, whether they’re on a digital channel or in store. However, very few companies can actually deliver on these tailored experiences. This is a profound…

The Best Email Marketing Software According to G2 Crowd Fall 2017 Rankings, Based on User Reviews

G2 Crowd Finds MailChimp Tops Satisfaction Ratings And Salesforce Email Studio Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, released the Fall 2017 Email Marketing Software Grid report to help businesses make the best Email Marketing technology buying decision. MailChimp, Constant Contact, and GetResponse were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence. Robly, Campaign Monitor, Emma, AWeber,…

11 Tech Previews that Created A Buzz at Adobe Max—The Creativity Conference

Last week at Adobe MAX, Adobe unveiled 11 technology sneaks, representing explorations and emerging technologies. The leading creative marketing cloud company unveiled the next generation of Creative Cloud, including four brand new applications. These are – Adobe XD CC for experience design Adobe Dimension CC for 2D to 3D compositing Character Animator CC for 2D animation Adobe Photoshop Lightroom CC In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

New Invoca and Google AdWords Integration Gives Search Marketers a Deeper Layer of AI-Powered Call Data

Now It's Possible For Search Marketers To Go Beyond Conversion Reporting And Get Insights About The Types Of Calls And Callers Certain Keywords Are Driving Invoca, the call intelligence company, announced a new integration with Google's Offline Conversions API, which seamlessly pulls in Signal AI data to give marketers a new layer of insights into the types of calls and callers that keywords are driving. Signal AI analyzes the entire context of the conversation for language patterns, and identifies customer intent and…

Zaius Study Reveals 40% Retail Marketers are Overlooking Omnichannel This Holiday Season

86 Percent Fail To Engage Customers At Every Purchase Location Zaius, the leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, announced the release of its 2017 Holiday Marketing Report, highlighting what’s on hundreds of retail marketers’ minds as the holiday season approaches. The study helps ecommerce and retail companies understand which marketing priorities and distribution strategies to focus on during one of the busiest and potentially most…