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Zilliant Names Phil Fraher As Chief Financial Officer

Phil Fraher Will Lead Zilliant's Financial Operations and Will Report Directly to Greg Peters Zilliant, a company helping B2B enterprises turn data into actionable intelligence to accelerate profitable growth, announced that Phil Fraher has joined the company as Chief Financial Officer (CFO). Fraher joins Zilliant from Bask Technologies, where he was President and CFO and helped re-energize the consumer technology firm. Also Read:Zilliant Expands Global Artificial Intelligence B2B Benchmark Report "Phil has an…

Technekes And XSInc Agree To Merge

New Company Will Drive B2B Sales and ROI with Full Roster of Data Collection, Data Science, Incentive and Analytic Solutions Technekes LLC and XSInc announced the signing of a letter of intent (LOI) to merge their respective technology businesses. By combining complementary strengths, the new company will be uniquely positioned to provide clients with unparalleled technology and data capabilities, greater efficiencies and increased ROI. Each company has a proven track record of delivering…

Woman in Tech: HG Data Names Dr. Elizabeth Cholawsky as CEO

HG Data, a global leader in Company Intelligence for B2B technology sales and marketing professionals, has announced Dr. Elizabeth Cholawsky as their new Chief Executive Officer. Founder Craig Harris, who has led the company since its inception, will now be responsible for accelerating the research and development activities essential to HG Data’s continued growth and expansion. Craig will remain Director and Chairman of the Board. Read More: TechBytes with Robert Fox, CTO, HG Data At the time of this announcement,…

You Can’t Spell Digital Transformation Without CDP

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been. The McKinsey…

Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think

The Study Published on the Ezoic Blog, It Appears That Word Counts Could Be Accounting for a 50% to 400% Difference in Page RPM on the Same Website Some exciting new research has emerged for online publishers about the effect that article word counts have on digital ad revenue. Inspired by a case study recently presented at Google offices in New York, artificial intelligence platform, Ezoic, shared some interesting new information about the relationship between content word count and total page revenue. This information…

Six Ways CMOs Can Keep Pace with Technology Innovation

Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to existing marketing technology stacks means identifying those that will drive the best results for the business. To navigate the ever-evolving and expanding technology ecosystem, CMOs should harness these six principles: Understand The Differences between Adtech And Martech While adtech and…

Laserfiche Ranked Highest for Usability in Nucleus Research ECM Technology Value Matrix 2018

Laserfiche is also Ranked Highest Vendor in the Matrix for Usability Laserfiche — a provider of innovative enterprise content management (ECM) solutions — has been named a leader in the Nucleus Research ECM Technology Value Matrix 2018 for its superior end-user experience and robust functionality. In addition, Laserfiche is the vendor ranked highest in the matrix for usability. "Advanced functionality is valuable only when it's easily adopted and provides a great customer experience," said Nucleus Research analyst…

Global CMOs Appreciating the Rise in Status but Feeling the Pressure, Says a Study by NewBase

The Report, Titled The Evolving Marketer, Shows That CMOs Feel Their Status Has Risen as Marketing's Value in Driving Revenue Has Come to the Fore NewBase, the marketing and advertising consultancy, recently launched its latest report “The Evolving Marketer”. This global study of senior marketing leaders reveals five key themes firmly on the CMO agenda: revenue generation, customer experience, data, content and processes. Only four in ten CMOs are going to increase advertising spend but three quarters (72%) are…

Vlocity Announces Industry Cloud Continuous Delivery Solutions For Salesforce, Powered By Copado

Copado Forms Strategic Alliance with Vlocity to Reduce Software Release Time and Deployment Costs for Industry Cloud Apps Vlocity, Inc., a leading industry cloud software company, and Copado Solutions, a leader in cloud-based enterprise-class change and release management solutions for Salesforce, announced the formation of a strategic alliance and the launch of Vlocity Industry Cloud Continuous Delivery solutions, now available on the Salesforce AppExchange. By bringing together the technical capabilities and shared…

Orange Belgium And Orange Polska Partner With Salesforce And Vlocity To Strengthen Their Digital Transformation

Orange Belgium and Orange Polska Partner with Salesforce and Vlocity to Strengthen Their Digital Transformation Orange Belgium and Orange Polska announced that they signed an agreement with Salesforce, the global leader in CRM, and Vlocity, a leading industry cloud company. Salesforce and Vlocity will help Orange achieve business agility faster and reduce time to market by leveraging cloud-based solutions across Orange's digital and assisted channels. Given today's digital landscape, it has become imperative for Orange…

Evergage Named an EContent ‘Trendsetting Product’ for Second Year in a Row

Evergage Honored for Helping Digital Marketers Deliver Real-Time, Individualized Experiences That Improve Customer Loyalty and Conversions Evergage, the real-time personalization platform company, announced that it has been named to EContent magazine's "Trendsetting Products of 2018" list. This is the second year in a row that Evergage has received a Trendsetting Products award – honoring solutions that shape the digital content industry while helping businesses solve marketing, content and publishing challenges. Also…

GDPR: Developing a Proportionate Response

GDPR: Developing a proportionate response The ticking of the GDPR clock is getting louder, and eye-watering fines for non-compliance have captured the attention of business leaders operating in the EU. But with data playing a critical role in the revenue-generating activity, it’s important to ensure both data protection and data use requirements are met. With a considered approach, it’s possible to create a compliant environment that doesn’t put a stranglehold on marketing. Also Read: Marketers Must Move To The Beat Of…

William Mills Agency Partners with TrendKite for Advanced Program Analytics

William Mills Agency Provides the TrendKite Platform as a Premium Service Offering William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced that it has entered into a formal relationship with TrendKite to provide comprehensive reporting capability to clients. The Austin, Texas-based company offers public relations reporting services through detailed analytics coupled with visually appealing, interactive and mobile-friendly graphics. The agency…

Gartner Recognizes Virtusa in its 2017 Magic Quadrant for CRM and Customer Experience Implementation Services

Virtusa Takes a Consulting-Led Approach in Helping Clients Use CRM/CX Solutions to Create Marketplace Differentiation Virtusa Corporation, a global provider of digital engineering and IT outsourcing services that accelerate business outcomes for its clients, announced that Gartner Inc. has positioned Virtusa in the Niche Player quadrant of the 2017 Magic Quadrant for Customer Relationship Management (CRM) and Customer Experience (CX) Implementation Services. The report, published on January 8, 2018, evaluated Virtusa…

TechBytes with Patrick Welch, President and COO, Bigtincan

Patrick Welch President and COO, Bigtincan Sales Enablement is a sector of the martech universe that grown by leaps and bounds in the last few years. Bigtincan recently unveiled Bigtincan Hub, an AI-driven Sales Enablement Automation Platform. We spoke to Patrick Welch, President and COO, Bigtincan to understand how their product helps users achieve better ROI. Tell us about your role and how you got here? What inspired you to be a part of a sales enablement company and Bigtincan specifically? As the…

Interview with Thom Gruhler, CEO And Founder at Fjuri

"Brands that leverage data, analytics, and AI to better understand customer needs and reduce the lag between insight and action are going to win out over those who don’t."Tell us about your role at Fjuri and how you got here. The launch of Fjuri was directly shaped by my experience working as a CMO at Microsoft, and prior to that as marketing leader with global brands. The challenges companies face in applying data to improve the customer experience are real. I knew if I was experiencing these challenges at Microsoft,…

4C Debuts Advanced TV Week to Educate Advertisers About Audience-Based Planning and Buying Ahead of Television Upfronts

 4C Insights (4C), a data science and marketing technology company, announced the inaugural 4C Advanced TV Week, a series of events, content, and education designed to help advertisers understand how to leverage audience-based planning and buying technology for the Upfronts season. 4C Advanced TV Week initiatives include 4C partners Inscape, Mediaocean, and NBCUniversal. Key efforts taking place during the week are: AdvancedTVNews.com: A new website and resource that curates the best information about Advanced TV and…

MRP Sees Continued Innovation and Growth

MRP Unveils Updates to Predictive Customer Acquisition Software to Strengthen Commitment to B2B Sales and Marketing Clients MRP, a global leader in predictive customer acquisition, released its winter business update, demonstrating continued success, ongoing product enhancements, and marquee win. As global marketing and sales teams increasingly turn to customer engagement solutions fueled by artificial intelligence to drive revenue, MRP has continued to pioneer predictive customer acquisition, the nexus of…

Comm100 CEO Unveils North American Growth Leadership Team

Tech Industry Veterans Join the Company to Drive Product Innovation, Revenue Growth and Customer Experience Comm100 Network Corporation announced the appointment of the company's North American leadership team including key positions in marketing, sales and customer support. Headquartered in Vancouver, Canada, Comm100 will accelerate growth in North America with their next generation digital customer engagement platform. Now in its ninth year of operations, the company has developed a leading enterprise platform…

Pedowitz Group Principals Bruce Culbert and Debbie Qaqish Lead Expert Perspectives Session on Talent & Organizational Design at CRM…

Revenue Marketing™ consulting firm, The Pedowitz Group (TPG), announced that Principal Partners Bruce Culbert and Debbie Qaqish will co-present a session on talent and organizational design during CRM Evolution 2018. Chief Service Officer Bruce Culbert and Chief Strategy Officer Debbie Qaqish will deliver an Expert Perspectives track on “Talent and Organizational Design Considerations for the Engagement Economy. Also Read: TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group Today’s…