TechBytes with Simon Wong, APAC Services Director, HubSpot

We spoke to Simon Wong, APAC Services Director, HubSpot to understand how their products help Sales and Marketing come together and how their Predictive Lead Scoring Model works.Tell us about your role at HubSpot and the team you handle? I’m the Director of APAC Services and manage various teams, such as Onboarding, Customer Success, Partner Services, Recurring and Professional Services. I’m based in Singapore but work across various offices in Asia (Singapore, Australia, and Japan). The APAC Services organization is…

Technology and Transparency: The Growing Horizon of AI, Cybersecurity, Blockchain and the Battle Against Ad Fraud

“Talk to an expert in the tech field and they will tell you one certain fact about the future; it's going to involve AI.” Wouldn't you agree? In our part 4 of the Predictions Series 2018, we make an attempt to delve deeper into the newer technologies in marketing, sales, and advertising. Untangling the bits and pieces of what's to come in 2018, we bring insights from senior executives at Blis, HIRO Media, LiveWorld, PandaDoc, and CrossInstall. Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service…

Oliver Wyman Acquires Digital Transformation Agency Draw

Draw Will Join Oliver Wyman Labs, Within its Digital Practice, Boosting Capabilities In Digital Strategy, User Experience Design, Web Development, CRM, and Front And Backend Development Oliver Wyman, global management consultancy and wholly owned subsidiary of Marsh & McLennan Companies has acquired Draw, a digital transformation agency. Draw will join Oliver Wyman Labs, within its Digital practice, boosting capabilities in digital strategy, user experience design, web development, CRM, and front and backend…

Ars Logica Names SDL Among Top Three Web Content Management Leaders

SDL Tridion Sites Leads in Content Marketing Tools, Scalability and Enterprise Tech Leverage In their latest report, titled "Compass Guide", Ars Logica, has named SDL Tridion Sites among the top three web content management (WCM) platforms on the market. SDL Tridion Sites ranked highly across both business and technical criteria, leading the industry in content marketing tools, extreme scalability and enterprise tech stack leverage. SDL is a leader in the global content creation, translation, and delivery. According to…

Shifting Sands in B2B Marketing in 2018: New Avenues in Self-Service Customer Portals, Contextual Targeting, and Smartphone Metrics

Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a fresh battery of B2B marketing ideas to showcase what modern marketers are set to achieve in 2018. 2017 has been a big year for B2B tech with the rise of Alexa for business and increased integration of machine learning technologies. On the top of every marketers' list is the millennial…

5 Customer Success Platform Must-Haves

When 20 percent of existing customers account for 80 percent of your future revenue, it’s vital to keep them engaged and satisfied. While this may fall under the label of ‘Customer Relationship Management’ at your organization, many organizations are now referring to this function as ‘Customer Success.’ Customer Success Management entails much more than checking in with a customer periodically to see if they have questions or issues with your solution. It’s a process which is dedicated to delivering continuous value to…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…

Interview with Matt Rosenberg, Chief Revenue Officer, Eventbrite

"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to enter the event technology field? Whenever I’m looking for new opportunities, my ideal is to find a large but fragmented market. I want a lot of competition, but I also want to be in an industry that is desperately in need of innovation. And when I first started…

Year Ender 2017: The Best of MTS’ Interview Series-Part 2

A roundup of the best of our Martech Interview Series.  2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best interviews.  Luca Di Persio, Head, Global Marketing Communications, Mosaicoon on the biggest challenge that CMOs need to tackle to make marketing technology work "It’s quite simple: what matters is the power of Data. That’s true both for the strategy and for the tactic. Indeed, Mosaicoon is a…

Year Ender 2017: The Best of MTS’ Interview Series-Part 1

"A roundup of the best of our Martech Interview Series. " 2017 was the year that saw some of the top names in MarTech feature in the Martech Interview Series. As part of our year end specials, we present a recap of some of the best interviews.  Steve Lucas, Chief Executive Officer, Marketo on how the martech sector would evolve over the next few years: "First and foremost, I see the landscape getting more complex, not less. Which is daunting, given there are over 4,500+ MarTech vendors in the space today. CMOs and…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

Five Things That Marketers Need to STOP Doing in 2018

Embracing every new Martech “solution”  Let’s face it, there are now more than 5,000, yes 5,000, martech companies that all claim to hold an important place in your martech stack. Not possible. Curate your partners to only the ones that truly engage, convert and win over prospects and help drive your revenue. Thinking that Account-Based Marketing (ABM) will solve everything Sure, ABM is a valuable marketing approach, but maybe because many marketers have been executing these high-touch, personalized campaigns focused on a…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Interview with Wayne Townsend, President, Epsilon

"Those that are successfully transforming their attribution practice are measuring performance around a customer-obsessed KPI, making it more customer-oriented and indicative of the entire customer experience." On Marketing Technology MTS: Tell us a little bit about your role at Epsilon and how you got here? I lead a team that combines data, predictive analytics and best-in-class technology to deliver digital marketing solutions that drive dramatic, measurable results for our Fortune 1000 clients. The global sales, client…

Five Things That Will Redefine Customer Experience in 2018

What is Customer Experience Management (CEM)? Google it and you’ll find various definitions that explain this currently-buzz worthy concept. We live in the age of the customer and it’s time to clarify what CEM truly means. Before I get into that, let’s define what CEM is not: collecting feedback, responding to feedback, or tracking your Net Promoter Score - none of these actions individually represent Customer Experience Management. In simple terms, CEM refers to the complete ideology and methodology that makes your…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…

Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase

Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users  Starting December 21, Google Analytics users have gained the full access to over 200 million businesses and the employees behind them. Google Analytics users can now sign up for free and search the comprehensive database an unlimited number of times. All company information found in the database can be downloaded directly to Excel or CSV format or exported into a CRM database, such as Salesforce, Hubspot, and Zoho. Read More: Interview…

TechBytes with Marc Ginsberg, VP-GM Amex Advance, American Express

Marc Ginsberg VP-GM Amex Advance,  American Express Last month, American Express launched Amex Advance Personalization Services which leverage artificial intelligence and machine learning techniques to deliver personalization services. These services will enable marketers to customize their target audiences, personalize customer experience and measure marketing campaign performance. To understand more about how machine learning capabilities drive Amex’s Advance Personalization and how the data-driven business leverages…

Interview with Wendell Lansford, Co-Founder, Wyng

"Given the widespread use of bots to inflate engagement, we’ll likely see marketers dial back their influencer spending until they are able to have reliable metrics." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a digital marketing platform? I’ve always had a passion for entrepreneurship and I first began developing software in middle school. I started my formal career in software development in the early ‘90s, when the internet was first being commercialized. My…

TechBytes with Chris Wareham, Senior Director, Product Management, Adobe Analytics

Chris Wareham Senior Director, Product Management, Adobe Analytics Data, data, and more data… modern marketers in 2017 are surrounded by more data types than previously known to the business group. Smart moves for data-driven marketing requires a clear distinction between audience data, customer data and B2B data… and of course, the impact they have on building intelligent automation. Rather than guessing with on-off data, top CMOs recommend marketers to rely on data management and analytics platform that provide a…