iKO Media Group and Zixi Expand Partnership in 2018

The Expanded Integration of Zixi's Technology Platform into iKO's Global Video Delivery Network Will Allow iKO to Establish New Contribution and Distribution Links to Deliver Channels over the Internet iKO Media Group, a global end-to-end service provider for broadcasters and content owners, and Zixi LLC., have announced an expansion to their existing partnership enabling enhanced throughput capabilities to support iKO's expansion into Asia, Europe, and LATAM. The expanded integration of Zixi's technology…

HS2 Solutions Acquires LunaMetrics

Combination Strengthens Analytics and Insights Capabilities and Expands National Presence Digital transformation agency HS2 Solutions announced that it has completed the acquisition of LunaMetrics, an award-winning analytics consultancy that specializes in using data to help businesses illuminate the bridge between marketing, user behavior and ROI. The acquisition brings an industry-leading digital and web analytics consulting offering to HS2’s broad range of digital transformation capabilities across strategy,…

Predictions Series 2018: Marketers Double Down on Personalized Event Experiences in 2018

As 2017 comes to a close; the preparation for 2018 begins, and for event marketers that means ramping up for the countless events and trade shows their organizations will be hosting, exhibiting at or attending. With mega events like Dreamforce and CES each drawing in more than 170,000 attendees this year alone, the number one question on most marketers’ minds is how to cut through the noise to make their company stand out and deliver personalized event experiences in 2018. With 70 percent of US-based senior marketers…

Why Conversational AI is the Future of Business

A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for interacting with brands. Millennials, that all-powerful consumer segment, are especially willing to interact with bots first. Sixty-seven percent of them are even willing to purchase from chatbots. While customers are increasingly comfortable talking to machines, many brands still aren’t sure how…

Interview with Brian Bowman, CEO, Consumer Acquisition

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns." Tell us about your role and how you got here? What inspired you to envision a user acquisition solution for Facebook and Google? I’m the founder and CEO of Consumer Acquisition, where I manage our business, strategic partnerships with Facebook and Google and driving the vision of our future acquisition products and solutions for our clients. We’re in a highly dynamic and competitive industry that’s…

Sling TV Partners with comScore to Offer First Ever Cross-Platform Addressable Advertising Measurement

comScore services measure addressable impressions across connected TV, mobile, desktop, and traditional TV comScore today announced that it is partnering with Sling TV, the top skinny bundle provider by household penetration and viewing time*, to offer cross-platform addressable advertising measurement for campaigns that joins the live OTT service's impressions and DISH set-top box impressions. comScore is the first company to offer services that measure addressable television impressions across all platforms,…

Social Media Marketing Moves from Megaphone to Targeted Conversations

The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their messaging, assist with reaching out to new and existing audiences, and, ultimately, to aid in driving increased sales. A recent study conducted by Demand Gen Report suggests that 87% of B2B buyers give more credence to content with influencers. Yet, many brands are not fully embracing…

Know Thy Customer, Know Thy Market: Helping Startups Succeed

Let’s imagine you have an idea for a business that seems bulletproof. You can’t find anyone who will tell you it’s not. With this confidence, you build a prototype, and by golly, it works. Your friends and colleagues love it, and it looks like there’s real potential here. The good life beckons. So you throw more of your own money, and maybe some more from other people, into the project and launch it. And it fails, miserably. What went wrong? Our budding entrepreneur put the cart before the horse and missed the parade.…

TechBytes with Jake Moskowitz, VP, Measurement Solutions, Placecast

Jake Moskowitz VP, Measurement Solutions, Placecast According to a recent insight from SAS, 2018 is set to present more opportunities for location intelligence platforms. Placecast, a leading location intelligence platform leverages deterministic carrier data to deliver a better audience, verification, and insight solutions. What does that mean for business operations, and how could marketers utilize location intelligence solutions to increase the effectiveness of their marketing campaigns. To understand the finer…

Tech Industry Veterans Mark Hill and Bill Godfrey Join the Lumavate Leadership Team

Tech Veteran Mark Hill Announced as the Chief Executive Officer of Lumavate. Bill Godfrey Takes the Position of Vice President of Business Development Lumavate, an exciting new platform for building cloud-based mobile apps, has announced that Mark Hill and Bill Godfrey have joined as the Chief Executive Officer and as vice president of business development, respectively. At the time of this announcement, CEO of Lumavate, Mark Hill said, “There is a fundamental shift happening in mobile technology, and it’s…

Interview with Roy LaManna, CEO, Vydia

"As the most impactful way to convey a message online, video marketing has been a growing digital trend across all social media networks. The challenge of implementing this strategy is that the process of publishing and tracking across the web is extremely fragmented. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video technology platform? After spending some time as a Freelance Video Commissioner for Def Jam, in 2008 I decided to launch Trendsetter Media &…

Interview with Matt Rosenberg, Chief Revenue Officer, Eventbrite

"We’re in a golden age of data right now — a lot of industries are just starting to realize how much data they’re sitting on, and how valuable that data actually is." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to enter the event technology field? Whenever I’m looking for new opportunities, my ideal is to find a large but fragmented market. I want a lot of competition, but I also want to be in an industry that is desperately in need of innovation. And when I first started…

The Influencer Crowd

Learning How To Use Influencer Marketing in Your Business From The Best in The Business. An MTS Guide ‘Take Control Of How People Feel About You’ Steve Ellis - Founder and CEO, WHOSAY:  In today’s mobile-first world, every single connection and transaction is one-to-one – whether you’re a dating service, selling to consumers, or selling to businesses. You need to take control of how people feel about you and your services via your communication and marketing. Influencer content will continue to play an important role…

Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

What We Learned From MarTech CEOs in 2017

Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up of some crucial learning from the last year in MarTech Interview Series. "Bots Will Empathize" Alok Kulkarni - CEO, Co-Founder, Cyara: The very dynamic nature of providing a personalized service to the consumer with a bot can be challenging because of the vast minutiae involved with…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Interview with Wayne Townsend, President, Epsilon

"Those that are successfully transforming their attribution practice are measuring performance around a customer-obsessed KPI, making it more customer-oriented and indicative of the entire customer experience." On Marketing Technology MTS: Tell us a little bit about your role at Epsilon and how you got here? I lead a team that combines data, predictive analytics and best-in-class technology to deliver digital marketing solutions that drive dramatic, measurable results for our Fortune 1000 clients. The global sales, client…

Cobiro Raises $2 Million to Launch Proprietary AI Advertising Tool for SMBs

Cobiro Launches Its Autonomous Google Advertising Service, Powered by AI In an effort to provide small businesses a hands-free solution to manage and optimize Google AdWords, Cobiro announced a $2 million grant from the European Commision last week. Cobiro would launch its AI-driven Google AdWords service for small businesses using the newly acquired funding from the European Commission. The service is fully automated allowing small businesses to take advantage of the benefits of Google advertising, without the need…

TechBytes with Adrian Velthuis, Chief Revenue Officer, Mobile Posse

Adrian Velthuis Chief Revenue Officer, Mobile Posse The last couple of years have presented more questions than solutions for marketers hoping to cash in on the audiences that are glued to their mobile phones. How does one make subtle suggestions, target the right crowd, speak up through the noise and most importantly, compete with giants like Facebook and Google.  Adrian Velthuis, Chief Revenue Officer at Mobile Posse puts those doubts to rest.MTS: Tell us about your role at Mobile Posse and the team you handle.…