First-to-Market Audience Targeting Technology Drills Down Location Data and Browsing Behavior, Enhances Targeting and Measurement Capabilities Captivate has formed a strategic partnership with Dstillery. Captivate is North America’s…
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Winmo, Together with Access Confidential, Would Provide the Advertising Market with the Mission-Critical New Business Intelligence They Need to Thrive In a series of acquisitions, Winmo, a product of List Partners, has now acquired…
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API-Based Affiliate Application from Moltin Allows Influencers to Create Microsites On-The-Fly and Makes User-Generated Content Shoppable Moltin, the provider of an API-first digital commerce platform that powers retail innovation, has…
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USU Showcases New Customer-First Solutions for Digital Customer Service at the ICMI Contact Center Expo “Customer first!” Unymira, a division of USU, is staying true to that motto at the 2018 ICMI Contact Center Expo to be held at…
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Babbel’s Campaign Will Feature on London Underground Advertisements, Digital Ads, Magazines, and TV Spots Today, innovative cup-based marketing company, CupTheMarket, has partnered with the leading Language Learning App, Babbel to…
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The Acquisition Helps Broaden Consumer51's Technology and Seo Offerings While Providing Xynergy Clients with Additional Hubspot-Based Inbound Marketing and User-Experience Design Expertise Consumer51, an international consumer-experience…
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"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your role at Templafy and how you got here. What inspired you to join the company? I become CEO of…
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S4M to Capitalize New Series B Funding to Close the Offline and Online Advertising Divide S4M, a global AdTech MarTech company specializing in drive-to-store campaigns, has announced that it has raised $12 Million in a Series B round…
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Internal Appointments Fill Senior Roles in the Internet Technology Company's Engineering & Technical Operations, Legal, and Global Accounts Teams of AppNexus AppNexus, the world's leading independent advertising technology company,…
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Allocadia, Mintigo, PFL, and Trunomi Recognized for the Value, Performance, and Creativity of Their Solutions at Marketing Nation Summit Hosted by Marketo Marketo, Inc., the leading provider of engagement marketing software and…
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Contextual Intelligence Platform Will Help Advertisers and Publishers Achieve Transparency and Safe Supply Scale Across Digital Video Ad Formats Today, Grapeshot, now an Oracle company, announced its new solution for bringing brand…
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WP Engine Is the World’s Leading Wordpress Digital Experience Platform That Gives Companies of All Sizes the Agility, Performance, Intelligence, and Integrations They Need to Drive Their Business Forward Faster WP Engine, the world’s…
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New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily…
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Tealium Reaffirms Its Position as a Leader in Data Governance and Customer Data Privacy and Consent Management with Enhanced Product Capabilities  Tealium, the leader in real-time customer data solutions and enterprise tag management,…
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Traackr's Latest Funding Round Has Drawn Attention to Influencer Solutions and Management Platforms  It's a great time to be in the social media marketing business. With the rise of social media marketing and the effectiveness of social…
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As a modern marketer, there’s strong incentive to stay up to date with the latest advances in technology. Digital marketing techniques and evolving technologies like artificial intelligence and data analytics are offering marketers deeper…
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Industry-disrupting NextOS to Provide Powerful Customer Experience Solutions Nextiva, a leading unified communications company, announced today the official launch of NextOS, an all-in-one communication software that harnesses the power…
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"A marketing leader needs to realize is that the best marketing comes from a blend of art and science; the better the science, the better use of the art." Tell us about your role and how you got here? What led you to be a part of…
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