SDL and Taus Integration offers More Efficient and Accurate Translations Based on Industry Best-Practice SDL, a leader in global content …
SmarterTravel Launches Innovative Travel Partnership Program With Performance Horizon
SmarterTravel’s SmarterAd Program Reflects the Growing Range of Partner Models Bringing More Monetization Opportunities to the Online Travel Industry Performance …
Getty Images And Cortex Partner On Artificial Intelligence Platform For Creatives
Cortex Uses Artificial Intelligence to Analyze Large Sets of Data and Then Recommends the Best Getty Images Content Getty Images, …
Medallia Appoints Susan Lovegren As The Chief People Officer
Former AppDynamics Exec Joins Medallia to Support Global Employee Growth Medallia the leader in customer experience management software, has appointed Susan …
Paywizard and Diagnal Unveil Strategic Partnership to Drive Targeted Real-Time Multichannel Customer Engagement
New Joint Offering Combines the Analytic Power of Paywizard Agile with the Marketing Execution Capabilities of Diagnal’s Engage Platform Paywizard, …
Float Left Announces Partnership with JW Player, Delivering a Complete OTT Solution for Media Companies
Float Left, a pioneer in OTT and video technology, announced a partnership with JW Player, the world’s largest network-independent video …
Interview with Alastair MacLeod, CEO, Teralytics
"Telecom data is inclusive data and thus, the only source of information that captures the movements of the entire population." …
Forget Mobile First, It’s Now Social First
If you’ve been a part of the digital marketing world in the last few years, you’ve undoubtedly heard the term …
Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy
Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility …
Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook
Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering …
6sense Launches New Platform with ABM Campaign Execution
Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry’s leading predictive intelligence provider, announced the …
Artificial Intelligence: The Next Frontier Of Programmatic Buying
Artificial Intelligence (AI) and machine learning are on the verge of revolutionizing programmatic media buying, and the reason is simple: …
Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn
"Exceptional marketing focuses on understanding customers -- they are radically individualistic -- and I think ABM takes that idea to …
Azalead Announces First GDPR-Compliant Account-Based Marketing Platform for Global Manufacturers
March 22nd Webinar Explains How to Address GDPR Risk with IP Based B2B Marketing Technology Azalead, the ABM platform for …
Mpire Refreshes Brand Following APAC Launch
Global Adtech and App User Acquisition Company Have Refreshed and Revamped Their Brand Identity by the Launch of a New Network …
Mobile World Congress 2018: What’s Next for Industry Innovation?
Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets …
TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue In An Increasingly Competitive Market
The TravelClick and Google Partnership Gives Hotels an Edge with Early Access to New Beta Products and Unique Data TravelClick, …
Hitting The Spot with Location Data
A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base …
Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users
One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According …
TechBytes with Cynthia Knapic, Head, Animoto for Business
Cynthia Knapic Head, Animoto for Business In May, online video creation platform Animoto was selected as a Facebook Marketing Partner …