3Cinteractive Announces Industry’s First RCS Business Messaging Engagement Platform

Over 138 Million Monthly Active Users of Rich Communication Services (RCS) Technology Worldwide 3Cinteractive (3C), the leading provider of mobile marketing services for enterprise businesses, announced the mobile industry’s first A2P Rich Communication Services (RCS) messaging engagement platform. This platform is an extension of 3C’s existing mobile engagement platform, enabling brands to orchestrate and deliver the next generation of A2P messaging created by RCS capabilities. As a much-anticipated upgrade to the…

Interview with Jaimie Buss, VP Sales, Americas, Zendesk

"I do not believe AI can replace the Enterprise Sales Rep. Enterprise Sales Reps exist because companies can’t navigate their own processes to make a purchase."Tell us a little bit about your role at Zendesk and the team you handle? Organizations of all sizes use Zendesk to build the best customer experiences. I joined the company in December 2016, and am the Vice President of Sales for North America. Within my organization, we have Sales Development (segregated Inbound and Outbound), Velocity (< 100 employees or…

TimeTrade Launches New Partner Program for Intelligent Customer Engagement

"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement through TimeTrade's industry-leading Appointments-as-a-Service platform. For the initiative, TimeTrade has partnered with multiple large enterprise brands, including Google, Salesforce, Microsoft, IBM, and others. TimeTrade is included as one of the scheduling partner options to choose…

How to Boost Push Notification Engagement with Mobile App Deep Linking

Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience, so sending push notifications that offer real value is essential for keeping them engaged with your app. Deep linking from push notifications sends users to specific pages within an app, making it easy for users to reconsider an abandoned cart, view new content, shop a sale, or fall in love with new features. In this article, we’ll cover the essentials of mobile app deep linking and…

Interacting with Consumers Without Writing a Word

Apparently, humans now only concentrate for around eight seconds. For anyone who works in mobile marketing, this probably won’t come as a surprise: keeping users engaged and making sure your messages aren’t simply swiped away is a full-time job. So it’s worth noting that the secret to increasing customer interaction with your messaging might not be written in the words you’re sending out. Studies have shown that our brains process images thousands of times faster than words, which in those key eight seconds of…

Google Analytics Add-on’s Leads Relationship Management is the Key to Marketing Automation Success

This Update Will Provide Website Owners and Marketers Alike With Deeper Insights Into The Types Of Companies That Are Visiting Their Website. The popular add-on to Google Analytics, designed by Fastbase, Inc., has just rolled out a major update allowing users to segment their website leads by industry. This update will provide website owners and marketers alike with deeper insights into the types of companies that are visiting their website. The new feature is especially important as CMOs discover the impact that lead…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

28 Ways Artificial Intelligence Will Affect Your Business and Life in 2018

Like it or not, the machines are claiming new territory. And by “machines” I mean artificial intelligence (AI). Our business and personal lives are touched by AI every day. That friendly lady who took your information and looked up your account when you called your insurance company? A robot. That helpful service on Netflix that recommends new shows to watch? An AI algorithm. That stilted voice that gives you directions when you’re lost in a new city? AI. Amazon’s helpful home assistant, Alexa and…

All About Jazz And Gupshup Launch Bix… The Jazz Bot

A jazz bot you say? Isn't that an oxymoron? Please explain. We will. All About Jazz and Gupshup—the leading bot developer—have created a nimble bot that doubles as All About Jazz's friendly concierge to help you find jazz content you value most. It also learns from your interactions with it and refines its recommendations until you are simpatico with “Bix." Yes, “Bix the bot" is highly intelligent, adapts to your needs, and maintains a 24-7 work schedule to provide prompt and friendly assistance. But can he…

Tweet Your Way to Success: A Guide to Social Media Marketing & Strategic Thinking

Managing a Twitter, Facebook, LinkedIn or Instagram page is a more simplistic piece of implementing a marketing strategy – right? Wrong. Although sending out tweets and posting on Instagram might be as straightforward as hitting a button and waiting for the likes to roll in, what many companies struggle with is creating content that aligns with the brand’s overall marketing objectives. And, even if your likes are reaching the 1,000s, are you really reaching your target market? The truth is, branding efforts can go awry…

Introducing Auto-Zone, a Technology that Eradicates Website Tagging

ContentSquare's Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website. With Auto-Zone, marketers can…

Vidalytics Releases Mobile & Latest-Safari Auto-Play

The Vidalytics Technology Is Going to Be a Huge Game Changer for Marketers and Their Business. Videos, in this digital age, are the most powerful tools any marketer can use to promote a product or a service. They are visually captivating and it can stimulate viewers both emotionally and mentally. Vidalytics will host your videos for you. Capture state of the art analytics showing you exactly where people are converting. And it has tools baked into it that help drive conversions unlike any other video platform out…

eGain Enables Conversational Customer Service through Facebook Messenger

eGain Has Integrated Support for Facebook Messenger into the eGain Advisor Call Center Agent Desktop eGain, the leading provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. eGain has integrated support for Facebook Messenger into the eGain Advisor call center agent desktop. With so many brands and merchants using their Facebook company page to engage with customers, it's a natural progression for these customers to send customer service requests via Facebook…

Tru Optik Unveils OptOut.TV to Give Consumers OTT Privacy Controls with Better Experience

OptOut.TV Makes OTT History; Provides Ability for Consumers to Opt out of Audience-Based Ad Targeting Across OTT and Connected TV  Tru Optik, an audience intelligence and data-management platform at the forefront of Over-the-Top (OTT) and Connected TV (CTV), has announced the launch of OptOut.TV. OptOut.TV is a one-stop solution for consumers to opt out of audience-based targeting across the entire OTT ecosystem, including CTV. Despite the rapid growth of OTT and CTV, until now, no industry association has provided…

Ringing The Bells On Mobile Marketing

The Smartphone in Your Hand, a Tiny Device at Glance, Holds Major Significance in Terms of Marketing. How? MTS Got the Experts to Answer That Question 'The Most Significant Gap in Mobile Today Is the Performance Marketing Category' Michael Jaconi - CEO, Button: In the marketing tech world, I still think that mobile is a tremendously underserved category. As the gap between time and money spent on mobile continues to close, I believe we’ll see transactional revenue streams emerge as more and more important than the…

Google Analytics Users Now Have Access to 200 Million Business Data, Courtesy Fastbase

Infinite Search Into B2B Databases Powered by Fastbase for Google Analytics Users  Starting December 21, Google Analytics users have gained the full access to over 200 million businesses and the employees behind them. Google Analytics users can now sign up for free and search the comprehensive database an unlimited number of times. All company information found in the database can be downloaded directly to Excel or CSV format or exported into a CRM database, such as Salesforce, Hubspot, and Zoho. Read More: Interview…

5 Things You Gain by Closing the Marketing Operations Gap

Historically marketing focused on local and static connections through three major channels: print, TV, and radio. Brands dominated the conversation and customers were just recipients of this messaging. Those days are long gone. With the explosion of digital touchpoints, marketers today manage an average of 23 channels.Customers are demanding a more personalized, relevant experience brought to them on each of their chosen channels and who knows what tomorrow will bring, with the emergence of new channels like IoT and…

Commerce Signals Expands Executive Team to Support Multi-Channel Growth

The Hires Are Part of a Nationwide Expansion Strategy That Follows the Recent Acquisition of $12 Million in Series B Funding Commerce Signals, the marketing technology innovator, has pioneered solutions for measuring and improving marketing impact on in-store sales in near-real time. They have announced the addition of four senior roles for its Executive Leadership team. The hires are part of a nationwide expansion strategy that follows the recent acquisition of $12 million in Series B funding and the successful…

Infusing Military Tactics Into Marketing to Win Customers

When you think of marketers, you likely don’t think of them using military strategies as one of the tactics in their business. But, that’s exactly what marketers at some of the top e-commerce companies in the world are doing. Businesses are using the flank military strategy to win over customers. The flank military strategy is a strategic and concentrated movement where someone surrounds a particular area to achieve an advantageous position over an enemy. But how does this apply to marketing? New entrants to a retail…

TechBytes with Tal Kedar, Chief Technology Officer, Optimove

Tal Kedar Chief Technology Officer,  Optimove In September, relationship marketing hub announced its entry into the financial services space, unveiling its platform to all financial services entities such as banks, insurance companies, trading desks and wealth advisories. We spoke to Tal Kedar, CTO, Optimove, to understand the tech that powers their relationship hub.MTS: Tell us the about idea behind conceiving Optimove 6.0? Tal Kedar: In the past, we have focused our energy as a company — and excelled — in applying a…