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Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America

MTS Staff Writer 0
AI/ML
Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4 million Series A funding round. The investment will fuel Phrasee’s international growth plans, including scaling up its new US operation in San Francisco and the recently announced expansion of its UK team. Albion Capital Group LLP led the round, with follow-on funds from existing investors…

Usabilla Partners with ConversionXL for Conversion Optimization

MTS Staff Writer 1
Customer Experience Management
Strategic Alliance Will Offer Customers Robust Digital Marketing and Conversion Optimization Services Fueled by VoC Technology Usabilla, the global Voice of Customer (VoC) technology provider, announced a strategic partnership with ConversionXL (CXL), a leading agency and source for optimization, growth and digital analytics expertise. This alliance will offer both current and future Usabilla and ConversionXL customers robust digital marketing and conversion optimization services fueled by leading VoC technology.…

Generation Z Report Reveals Them to Be Social Foodies with Declining Interest in Cars and Retail Malls

MTS Staff Writer 1
Social Media Monitoring
Back-To-School Report by Engagement Labs Declares Gen Z to Be a "TotalSocial Generation" For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail, teenagers are shunning…

Jumio Accelerates its Investment in Machine Learning and Artificial Intelligence with the Expansion of AI Labs to Montreal

PRNewswire 0
AI/ML
Jumio, the creator of Netverify Trusted Identity as a Service (TIaaS), announced the launch of Jumio AI Labs in Montreal dedicated to the creation, experimentation, and at-scale deployment of machine learning and deep learning technologies. The new office will expand upon the innovation driven by Jumio’s Vienna-based AI team by building production models that perform three vital functions related to online identity verification: data extraction, fraud detection, and risk scoring. Jumio’s AI Labs are developing deep…

Cinedigm Partners with Tubi to Launch Suite of Channels on the New Tubi Channels VOD Platform

MTS Staff Writer 0
Native & Programmatic Advertising
The Suite Includes Popular Digital-First Networks CONtv, DOVE CHANNEL, DOCURAMA, WHAM, HALLYPOP, and COMBAT GO Cinedigm has partnered with Tubi, the leading free movie and TV streaming service, to launch a suite of six of the Company’s popular digital-first channels on the landmark Tubi Channels streaming service—a curated VOD platform featuring content from major networks, studios, streaming services, and media companies, allowing viewers to enjoy their favorite movies and television series in one convenient place and…

Simple Raises $17 Million to Roll out MRM Product Globally

MTS Staff Writer 0
B2B Commerce
BBRC Private Equity Leads $17 Million Investment Round to Help Marketing Technology Firm Simple Launch Its Marketing Resource Management Software Globally Marketing resource management firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its…

Truvid Unveils New Security Partnership with Protected Media to Ensure Quality within the Online Video Marketplace and Safeguard its…

PRNewswire 0
Video Advertising
Ensuring Content Distributors and Video Media Quality Are Maintained Truvid, the online video content SAAS platform, announced their new partnership with Protected Media, leveraging their cyber security-based fraud detection and prevention solutions, to identify and mitigate advertising fraud. The new partnership comes on the heels of ongoing security challenges in the video ecosystem, where ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry…

Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging

MTS Staff Writer 0
Mobile Marketing
Lithium Adds Apple Business Chat Beta to Messaging Provider Integrations Lithium Technologies, the leading platform for enabling brands to support, serve and engage customers,  announced its support for Apple Business Chat, allowing Lithium customers to meet hundreds of millions of iOS customers where they are — on one of the most the exciting new channels in the rapidly expanding messaging market. Apple Business Chat is a new way for users to communicate directly with businesses using the Messages app on iPhone and…

True Influence Introduces InsightBASE Version 2.0, Next-Generation Marketing Intelligence Software That Significantly Enhances B2B…

PRNewswire 1
Account Based Marketing
InsightBASE Version 2.0 Arms Marketers with Knowledge of When Prospects Are Ready to Buy Their Products or Services, Guiding Them to Take the Right Marketing Action at Precisely the Right Time True Influence, the technology leader whose intent data platform and lead generation services dramatically improves account-based marketing (ABM) and business-to-business (B2B) marketing performance, announced that it is launching a new version of the company’s flagship Data-as-a-Service (DaaS) solution: InsightBASE Version 2.0. A…

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Sudipto Ghosh 4
B2B Data
Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

Emodo Unveils First-Ever Institution for the Mobile Programmatic Ecosystem

Sudipto Ghosh 0
Native & Programmatic Advertising
Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute. Emodo Institute is a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile programmatic advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their understanding of…

SITO Launches the SITO Channel Alliance

PRNewswire 0
B2B Commerce
Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

MTS Staff Writer 1
Customer Data Platforms
Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

PRNewswire 0
Native & Programmatic Advertising
Expansive Test Featuring Multiple Formats KPI's, Execution Platforms and Publishers Shows up to 10x Improvement Through Multi-Vendor Supply Path Optimization The optimal programmatic media buying strategy requires multiple partners, shows results of a study released recently by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per the Interactive Advertising Bureau (IAB), this finding is a valuable insight for advertisers looking to get the…

Hit Refresh With Corefactors Integrated Marketing and Sales Platform

PRNewswire 0
Sales & Marketing
Corefactors Offers an All-In-One Integrated Solution to Manage Marketing, Sales, Communication, and Campaigns Companies want to maximize lead conversion, enhance campaign output, and streamline business communication. It's a fast-paced world with many 'blink and miss it' moments. Knowing this, Bengaluru-based Corefactors, conceptualized by Adnaks Marketing Solutions, has introduced an integrated communication platform that seamlessly blends multiple channel marketing to generate, nurture, and convert leads. It's called …

IAB Tech Lab Releases VAST 4.1 for Public Comment

MTS Staff Writer 0
Video Advertising
Critical Updates in VAST 4.1, the Digital Video Ad Serving Template, Include Support for Improved Ad Verification, Ad Creative Measurement, and Server-Side Ad Insertion & Integration of Audio Advertising The IAB Technology Laboratory released VAST 4.1 for public comment, featuring significant advancements to the digital video ad serving template. Improved verification will allow for support within non-VPAID (Video Player-Ad Interface Definition) architecture, while also permitting VAST 4.1 to align with the Open…

Tremor Video DSP Launches Comprehensive Three-Point Brand Protection Plan for Programmatic Video Industry

MTS Staff Writer 0
Native & Programmatic Advertising
Provides Brand Safety, Combats Ad Fraud and Polices the Supply Chain at No Cost for Advertisers Tremor Video DSP, the leading programmatic video platform, announced the launch of its comprehensive three-point brand protection plan. Provided for free to the brands and agencies partnering with Tremor Video DSP, the plan’s core components include ensuring brand safety, combating ad fraud and policing the supply chain. Tremor Video DSP believes no advertiser should have to settle for bot fraud, or worse, pay for non-human…

Interview with Ziv Elul, CEO, Fyber

Sudipto Ghosh 0
Interviews
"Demand still far outweighs supply when it comes to video inventory."Tell us about your role and how you got here? What galvanized you to start an adtech company? If you had asked me in my 20's where I see myself, I would have probably answered in the military. After the mandatory three year service in the Israeli military, I stayed on as an officer. As part of my service, I started my Executive MBA studies in the Hebrew University in Jerusalem. Offer Yehudai, a long-time friend, helped me with a project for a class I…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Sudipto Ghosh 0
Tech Bytes
Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

DealSignal Unveils Platform Enhancements and New GDPR Risk Assessment Module

prweb 1
Privacy and Regulations
Marketers Can Now Quickly Assess Their GDPR Risk and Establish Account Controls for Data Compliance in DealSignal’s On-demand Contact Data Platform Recently at the SiriusDecisions 2018 Summit, DealSignal Inc., the leading On-demand Contact Data Platform for B2B Marketing and Sales, unveiled a new product module to help marketers quickly assess their risk ahead of the May 25th General Data Protection Regulation (GDPR) compliance deadline. “B2B marketers are faced with many challenges today: identify and engage their total…