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TechBytes with Tom Rassweiler, VP, Content Reinvention, Arkadium

Tom Rassweiler VP, Content Reinvention,  Arkadium The State of Content Marketing in 2018 revolves around real-time personalization and customer experiences. Content marketers are increasingly deploying strategies to build, distribute and repurpose interactive content that delivers engagement, traffic, and revenue, in addition to sustained brand visibility, across all marketing channels. Picking the right content marketing technologies can help identify traffic-boosting interactive content that keeps the audience on your…

Ad Blockers: Take a Page from Video Game Advertisers 

The digital ad industry went into a collective meltdown over news that Safari, Apple, and Chrome were making moves to integrate ad-blocking technology. Indeed, ad blocking is already impacting companies throughout the ecosystem, with Criteo most recently forecasting a 9-13% negative impact on its 2018 revenue due to Apple’s changes. To be sure, ad blocking isn’t some new phenomenon. Consumers aren’t thrilled to have ad tech companies track their moves and sell their data to advertisers. Globally, some 615 million devices…

Relay Network Launches CX Builder

Service-Based Enterprises Can Now Individualize Customer Interactions with Minimal Investment or IT Resources Relay Network, the mobile engagement automation company for leading enterprise service providers, announced the release of its CX Builder portal, enabling businesses to design, configure, and automate personalized customer experiences within the Relay platform. The enhanced platform will help enterprise businesses scale their customer support efforts and meet rising consumer expectations for efficient and…

Latest Katabat Customer Experience Management Releases Target Customer Centricity

Katabat announced its Katabat 8.1 release, delivering customer-focused improvements to its industry-leading customer experience management solutions. Katabat serves consumer lenders on three continents with cutting-edge solutions that enhance efficiency, regulatory compliance, and customer satisfaction. Katabat 8.1 streamlines use for strategists and associates as well as improving mobile customer marketing communications. The enhancements address user requests and speak to Katabat's commitment to partnering with clients…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on the forefront of many marketers’ minds. A year later, many companies are actively working with privacy and legal experts, implementing processes to become compliant. For some, this process is daunting and significantly affects the way they have been handling data. For others, it aligns with their current practices and is a mere formality for maintaining operations in Europe. However,…

CloudEngage Announces AI-Powered Live Chat Solution ‘Chord’

Chord by CloudEngage Is the First Live Chat Solution to Combine Artificial Intelligence with Real-Time Personalization That Intuitively Learns Customer Preferences, Generating Personalized Web Experiences CloudEngage, a leading intuitive suite of omnichannel personalization tools on the market, has announced the launch of Chord. Chord by CloudEngage is an agent-driven live chat system capable of personalizing user experiences in real-time. Chord learns web visitor affinities through conversation and uses that data to…

Direct Agents Introduces Standalone OTT Solution

Directagents.TV Is the Agency's Expanded Offering for OTT Growth Marketing Direct Agents, a data-driven, digital advertising agency is excited to announce their latest solution focused on OTT network launch and audience growth: DirectAgents.TV As a leader of OTT growth marketing, Direct Agents has launched a stand-alone solution for OTT subscriber & audience acquisition, churn management, tune-in, and content launches. In addition, Direct Agents helps with cross-device presence management and OTT-specific…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Meredith Corporation Partners With Google On Launch Of New Product, AMP Stories

PEOPLE Is First Meredith Brand to Launch on AMP Stories Meredith Corporation announced that it is among the beta publishers launching AMP Stories, which was created in collaboration with the open source AMP project and Google. AMP Stories provides a mobile-focused format for delivering news and information as visually rich, tap-through stories. PEOPLE is the first Meredith brand to work on developing the format for the developer preview at the AMP conference in Amsterdam. "AMP Stories have extraordinary potential to…

UJET Focuses On Expansion With $25 Million Series B

UJET, The Company Reimagining Customer Support, Adds Top-Tier VC's GV and Citi Ventures In Latest Funding Round UJET Inc, a real-time customer communications platform that makes it simple for any company to provide intuitive, modern-day support, announced that it has raised a $25 million Series B round of funding led by GV (formerly Google Ventures). UJET has raised over $45 million to date and is leading the transformation in how today's call centers can leverage contemporary technologies to be more efficient and…

Qubit’s 2018 Travel Survey Confirms Important Role that Mobile, Personalization and Reviews Play in Searching for and Booking…

Survey Data Also Reveals the Behavior Gap Between Travelers Under and Over 35 Years Old The state of the travel and tourism market is in transition based on a number of factors, including the maturation of personalization and mobile technology according to new survey data released by Qubit, the leaders in marketing personalization technology. Qubit’s 2018 Travel Survey revealed that younger and older travelers have different approaches to booking travel and taking vacations in general: 42 percent of travelers…

Salesforce Chairman and CEO Marc Benioff to Speak at The New York Times New Work Summit

Salesforce, the global leader in CRM, announced that Salesforce Chairman and CEO Marc Benioff will be speaking at The New York Times New Work Summit today, February 13. Benioff will participate in a fireside chat with New York Times Deputy Managing Editor Rebecca Blumenstein in a conversation entitled, "Leading Change." The conversation will start at approximately 10:55 a.m. PT and will be live-streamed. Benioff, the cloud computing pioneer, will be sharing his insights on the evolving role of today’s chief executive,…

Cloud Planning Pioneer Adaptive Insights Launches Comprehensive Offering for Sales

New Purpose-Built Sales Planning Solution Extends its Business Planning Cloud, Embraced by Acquia, Apptio, Ivanti, MongoDB, and WinShuttle to Drive Corporate Performance Adaptive Insights extends its Business Planning Cloud with a comprehensive offering for sales planning. Adaptive Insights for Sales is a purpose-built planning and analytics solution driving performance and predictability. Designed for companies of all sizes to maximize sales efficiency and sales investments, the new solution modernizes sales…

Postr Scoops $2.5 Million Funding; Hires New CTO to Accelerate Product Innovations

Postr's Latest Funding Round Will Help the Adtech Company to Accelerate Into The Next Phase of Growth Ad tech company, Postr, has announced that it has closed a $2.5 million funding round led by an investment group of Koh Boon Hwee. MDI Ventures, the corporate VC of SEA giant Telkom Indonesia, participated as well as existing investors, NZVIF (The New Zealand Venture Investment Fund) and Sir Stephen Tindall’s K1W1. This latest round brings the total raised since the company’s launch in 2014 to $5.5 million. Read More:…

Rakuten Marketing’s Dr Neal Richter Receives IAB Tech Lab’s Esteemed Service Excellence Award

Dr. Neal Richter, Chief Technology Officer, Rakuten Marketing, Has Been Named a Winner of an Esteemed IAB Tech Lab Service Excellence Award Rakuten Marketing, a leading technology company that that enables brands to increase sales through data-driven performance marketing, today announced Dr. Neal Richter, Chief Technology Officer, has been named a winner of an esteemed IAB Tech Lab Service Excellence Award for his significant contributions in developing trustworthy supply chain specifications and OpenRTB (open real-time…

Forget Click-Through Rates, Focus on Emotional Engagement 

In early 2017, a report circulated that Facebook was targeting users based on their emotional state. The report claimed that advertisers could identify users who were feeling stressed or anxious and use that moment to make their pitch. Facebook denied the report, but it’s not out of the realm of possibility. Microsoft has applied for a patent for a technology for an advertising engine that would discern consumers’ emotional states from their searches, emails, facial expressions, movements and speech patterns. Also…

Glispa Appoints Jon Hook as Their First Chief Commercial Officer

Glispa Also Unveiled New Branding Following Two Years of Acquisitions Mobile advertising technology company, Glispa is bolstering its executive team with the appointment of Jon Hook to the newly created role of Chief Commercial Officer. Based at Glispa’s London office, Hook is charged with commercializing Glispa’s solutions and will report to CEO Itamar Benedy. Read More: What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You? Explaining the newly branded solutions and commenting on Hook’s…

Nielsen And Tribune Broadcasting Sign Multi-Year Agreement For National And Local TV Measurement

Agreement Provides Audience Measurement for All Tribune TV stations and markets Nielsen and Tribune Broadcasting, a division of Tribune Media Company, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well as national service for its digital subchannel network, Antenna TV. The agreement provides Tribune Broadcasting with complete measurement of its video audiences across TV and digital and its purchasing…

‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’

First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from Other Sources Power List Of ‘Direct Brands’ Disrupting Incumbents in 15 Categories The Interactive Advertising Bureau (IAB) has released the “IAB 250 Powered by Dun & Bradstreet". The IAB 250 Powered by Dun & Bradstreet" is a first-of-its-kind analysis that pinpoints the most important “Direct Brands” to watch in the US economy. The trade association for the digital media and…