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On-Demand Microsoft CRM Training Now Offered in Evolve 365

Enable Your End-Users to Be Self-Sufficient and Productive by Educating Them on How to Use Microsoft CRM and Your Custom Applications the Way They Were Intended Planet Technologies, the leading services provider of Microsoft cloud, security, and collaboration solutions for government, releases Microsoft Dynamics CRM training videos on their Evolve 365 Learning Platform. Today, most organizations use CRM and Dynamics CRM to develop and sustain automated processes like Sales Force Automation, Business Process Automation,…

BlueVenn Enables Single Customer View for Leading Publisher GateHouse Media

GateHouse Media, one of the largest publishers of locally-based media in the United States, has extended its relationship with Customer Data Platform vendor BlueVenn, by deploying a Single Customer View (SCV) and utilizing a collection of BlueVenn services to optimize audience growth, subscriber engagement and monetization. GateHouse has a longstanding relationship with BlueVenn and was looking for ways to leverage BlueVenn’s software to increase subscription and advertising revenue by providing more targeted offerings to…

PartnerTap Unleashes its Revolutionary Sales Collaboration and Intelligent Partnering Technology with Scribe’s Data Integration Platform

Partnertap Selects the Scribe Software Ipaas to Customize Communication between a Sales Organization Using the Partnertap Collaboration Platform and Their Channel Partners PartnerTap, the world's first B2B account-based partner collaboration solution, and Scribe Software, a global data integration leader, announced a partnership that will allow organizations to easily connect to PartnerTap using Scribe’s growing list of CRM connectors. The partnership allows more sales organizations to take advantage of PartnerTap’s…

New Return Path Interface Provides Actionable Insights to Monitor and Improve Email Deliverability

The Return Path Platform Offers an Innovative Way for Customers to Monitor Key Deliverability and Reputation Metrics, Identify Potential Issues, and Take Action to Resolve Them Global email solutions provider Return Path introduced the latest innovation to its industry-leading product suite: the new and completely reimagined Return Path Platform. This advanced user interface combines Return Path’s core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program,…

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of directors. Norman continues to act as a Senior Advisor to GroupM following his retirement as Global Chief Digital Officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM. “Rob is a digital advertising pioneer who we are…

Winning the Troll Battle

“Don’t feed the trolls” is a common phrase among those on the internet, meaning that if you ignore those who are trying to get a rise out of you, eventually they will give up and move on. However, content is intended to evoke an emotion or reaction from its consumer, so silencing your audience or allowing trolls to take over cannot be the answer. Community guidelines, the rules trolls vehemently ignore, are important to establish and uphold for both the sake of your journalists, content creators and audience. For…

Talkwalker Announces Partnership with China’s Sina Weibo to Provide Advanced Analytics Insights

Talkwalker conquers APAC - extensive data coverage provides a complete global view of businesses' brands, products, and competitors. Talkwalker, the leading social listening and analytics platform, recently announced a partnership with Sina Weibo, China's largest social media network and the preferred platform for most mainland Chinese newspapers and TV stations. Sina Weibo, the multi-faceted hybrid of Twitter and Facebook, is used by over 30% of Internet users. That is a staggering 500M+ registered users,…

TechBytes with Lomit Patel, Vice President, Growth, IMVU

Lomit Patel Vice President, Growth, IMVU Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Lomit Patel, VP, Growth,…

Evergage Acquires MyBuys to Heighten Cross-Channel Customer Experiences

Deal Accelerates Evergage’s Growth, Expanding its Footprint in Key Retail Vertical Leading real-time personalization platform provider, Evergage, announced the acquisition of MyBuys, a merchandising products business from digital advertising technology company, Magnetic. This acquisition brings the benefits of broad-scale personalization to a wide array of retailers – enabling them to deliver individualized, cross-channel experiences that drive conversions, build customer loyalty and increase revenues. At the time of…

Latest Report: 90% Marketers List Email as One of Their Top Priorities in 2018

New Yes Lifecycle Marketing Report Finds That Marketers Are Prioritizing Email, Website, and Social Channels in 2018, but Overlooking the In-Store Experience According to the latest Yes Lifecycle Marketing survey, 89 percent of marketers listed email as one of their top three priorities in 2018, indicating that email marketing continues to be a staple even as other channels like social media and mobile apps mature. Recommended Read: Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social…

Getting Audiences to Pay When Everyone’s Behind the Paywall 

In the rapidly-changing digital publishing industry, publishers who thrived on ad revenue now find themselves fighting for scraps from Facebook and Google. As a result, an industry once skeptical of paywalls is now building them by the dozen. Fortunately, audiences are more willing to pay for digital content than ever, but with so many premium options available, how do publishers set themselves apart? Foundationally, publishers must have quality original content behind their wall, or audiences will just find similar…

SAP to Acquire Callidus Software Inc., Will Offer Comprehensive “Front Office” Suite

CallidusCloud's Lead to Money Suite for Sales Combined with SAP's Customer Engagement Suite Creates Leading CRM Solution Portfolio SAP SE and Callidus Software Inc.announced that SAP America, Inc. has entered into an agreement to acquire CallidusCloud, the leader in cloud-based Lead to Money (Quote-to-Cash) solutions. The acquisition gives SAP immediate leadership in the Lead to Money space that includes sales performance management (SPM) and configure-price-quote (CPQ). CallidusCloud offers a full suite of SPM and CPQ…

Mautic Inc. Achieves Record Q4 Results with 3X Quarter-Over-Quarter Growth in Sales

Open Marketing Automation Leader Increases Customer Base, Expands Team and Grows Product Portfolio Mautic, the world's only Open Marketing Cloud, announced it has seen rapid adoption of the company's marketing automation cloud platform, evidenced by a 3X increase in quarter-over-quarter sales in its recently-completed fourth quarter. Additionally, the company added key members to its leadership team and Board of Directors and launched a new management tool that enables companies to scale their marketing operations.…

Terminus Joins the LinkedIn Marketing Partner Program with Launch of Account-Based Marketing Integration

With Unified Solution, B2B Marketers Can Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus and LinkedIn Terminus, the leader of the account-based marketing (ABM) movement, was announced as the newest addition to the LinkedIn Marketing Partner Program in the Ad Tech category. Terminus’ integration with the LinkedIn Marketing Solutions API represents a significant advancement in the orchestration, automation, and measurement of advertising tactics, simplifying the execution of multichannel ABM…

Inmar’s Collective Bias Launches the First-of-Its-Kind Suite of Advanced Analytic Solutions Utilizing First-Party Shopper Data

prescriptiveIQSets New Standards for Marketing Data Insights Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company announced prescriptiveIQ, a suite of analytic solutions using first-party shopper data along with various data science applications to provide insights that inform every step of the influencer marketing process. PrescriptiveIQ determines what kind of content will perform best for campaigns when to run campaigns, and how well the brand is doing across the category -…

Bidalgo’s Artificial Intelligence Platform Helps Booksy Deliver Better Video Ad Creative

Popular Scheduling App Generates 40% Higher Booking Conversions, 34% Lower Cost-Per-Registration Rates with Optimized Video Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced today that its creative expertise combined with Bidalgo AI technology enabled Booksy, a leading scheduling app for appointment-based businesses, to dramatically improve the effectiveness of video ads on Facebook and Instagram. By optimizing video ad creative based on Bidalgo’s AI…

ContentSquare Raises $42 Million Series B Led by US VC Canaan and Highland Europe

France-Based SaaS Digital Experience Insights Platform Secures Funding to Continue its Rapid Growth in Americas and Europe ContentSquare, a SaaS digital experience insights platform, has raised a $42 million Series B funding round led by Canaan, a U.S. VC firm that has previously invested in LendingClub, Ebates and Match.com. Highland Europe, a global investor in companies including Matchesfashion.com, WeTransfer and Photobox and a previous investor in the company also participated in the round, as did Eurazeo and H14.…

Marketo Announces “The Fearless Marketer” as the Theme of Marketing Nation Summit 2018

Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless Marketer," for its 2018 Marketing Nation Summit, to be held in San Francisco on April 29th-May 2nd. This event delivers on Marketo's mission to empower the marketer to take the leap needed to succeed in the Engagement Economy. "The Fearless Marketer takes on the opportunities and challenges we…

Lack of Data Integration and Exec Buy-In Is Risking CX ROI

Confirmit Research Reveals Critical Areas That Drive Customer Experience Success The State of CX survey, run by Confirmit and Engage Business Media, has revealed that CX professionals are right to put ROI, data integration and executive buy-in top of the CX ‘wish list’ for 2018. The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programmes, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing…

What To Expect At Webinar World 2018

Webinar Experts Will Talk Attendees Through Driving Registration And Lead Generation Strategies To Building On-Demand Programs ON24 is hoping to put the ‘personal’ back in marketing. Their annual conference, Webinar World 2018, is a celebration that focuses on building campaigns and delivering events that put the customer first. If you are a marketer who is looking to recreate this authentic engagement between audience and brand, the conference is a must. Webinar World kicks off on 5 March. The two-day event will take…