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Orange Belgium And Orange Polska Partner With Salesforce And Vlocity To Strengthen Their Digital Transformation

Orange Belgium and Orange Polska Partner with Salesforce and Vlocity to Strengthen Their Digital Transformation Orange Belgium and Orange Polska announced that they signed an agreement with Salesforce, the global leader in CRM, and Vlocity, a leading industry cloud company. Salesforce and Vlocity will help Orange achieve business agility faster and reduce time to market by leveraging cloud-based solutions across Orange's digital and assisted channels. Given today's digital landscape, it has become imperative for Orange…

Bit by Bit, Moving Away from Goo.gl

Last Week Google Announced That It Is Shutting Down Its URL Shortner Goo.gl. We Must Now Move to Greener Pastures, Says Competitor Bitly You must have heard that Google goo.gl URL shortener will be shut down by 13 April, in favor of dynamic links. Letting go of your favorite URL shortener is hard; imagine going back to (gasp!) sharing longish links with no way to track them and analyze them. Google announced that it will cease service for any new or anonymous users on 13 April. Yet, existing users can continue to use…

TechBytes with Flint Barrow, Chief Technology Officer, Qutee

Flint Barrow Chief Technology Officer, Qutee Qutee is branded as an intelligent discussion-platform bringing data democracy to digital communities. Though similar to Reddit, Qutee offers data analytics that can be trusted by marketers to drive their social media and influencer marketing campaigns. To better understand the core tenets of Qutee’s content management and how publishers could benefit from the marketing technologies, we spoke to the Chief Technology Officer, Flint Barrow. Tell us about your role…

Is January 1 Really the “Black Friday” of Fitness?

The more we learn about how consumers are using mobile devices, the more we see that marketing in some industries may be off the mark. For example, our recent data study on the fitness app industry shows that the cycles of interest stretch far beyond the New Year’s Day gym rush. The study, which covers 2017, and January 2018, shows that consumers are just as interested in fitness in July as they are in January, and even more so from October to December. This would seem to be an eye opener for industry marketers who look…

New ContentSquare Integration With Adobe Analytics Cloud Unlocks Enhanced Revenue Attribution

AI-Based Solution Enables Everyone on the Digital Team to Measure Content Efficiency at an Elemental Level in Order to Improve Experience and Increase Revenue ContentSquare, a digital experience insights platform, announced an integration with Adobe Analytics Cloud, enabling customers to attribute revenue to their investments in user experience (UX) and in-page content. This new integration will allow Adobe customers to pinpoint the value of every content element on a web page, mobile and app screen - something that would…

Getting New Customers: “Punchh Acquire” Launches in Beta to Restaurant Marketing Platform

Del Taco to Be the First Partner to Use Punchh Acquire for a Complete Customer Lifecycle Marketing Punchh announced a brand new product for their industry-leading Restaurant Marketing Cloud platform, called “Punchh Acquire,” designed to address one of the most critical and difficult marketing needs of any restaurant: new customer acquisition. With the launch of the Punchh Acquire Beta, Punchh becomes the only unified marketing platform for both customer acquisition and customer lifetime value growth. Punchh Acquire…

William Mills Agency Partners with TrendKite for Advanced Program Analytics

William Mills Agency Provides the TrendKite Platform as a Premium Service Offering William Mills Agency, the largest independent public relations and marketing firm specializing in the financial industry, announced that it has entered into a formal relationship with TrendKite to provide comprehensive reporting capability to clients. The Austin, Texas-based company offers public relations reporting services through detailed analytics coupled with visually appealing, interactive and mobile-friendly graphics. The agency…

IRI and AnalyticsIQ Join Forces to Enhance Social Media Targeting and Reach Influential Users

New Digital Audience Tool Enables Marketers to Reach High-Value Social Media Users IRI, the global leader in innovative insights and audience and measurement solutions and services for consumer, retail and media companies, and AnalyticsIQ, a leading consumer marketing data innovator, announced a partnership that empowers CPG digital marketers to more effectively target the most active and influential users of major social media platforms. Combining IRI’s predictive audiences and shopper data and AnalyticsIQ’s social…

Fullscreen Hires Mary Murcko as New Sales Leader

Mary Murcko, a Veteran of Digital Marketing & Advertising, Will Help Increase Sales Fullscreen, a global leader in social-first entertainment and branded content, announced the appointment of Mary Murcko as SVP, Partnerships & Revenue. Mary brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. In her new role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

S4M Granted Continued MRC Accreditation for Post-Click Measurements

With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success for Mobile), a leading mobile programmatic technology, announced about its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens, and Landings. Now, the company remains the only platform accredited by MRC for app installs and opens and continues to advocate…

TechBytes with Patrick Welch, President and COO, Bigtincan

Patrick Welch President and COO, Bigtincan Sales Enablement is a sector of the martech universe that grown by leaps and bounds in the last few years. Bigtincan recently unveiled Bigtincan Hub, an AI-driven Sales Enablement Automation Platform. We spoke to Patrick Welch, President and COO, Bigtincan to understand how their product helps users achieve better ROI. Tell us about your role and how you got here? What inspired you to be a part of a sales enablement company and Bigtincan specifically? As the…

STRATACACHE Announces Acquisition of X2O Media from Barco

X2O Media Secured Top Tier Customers in John Deere, Verizon, Fox News and Accenture STRATACACHE announces it has acquired Montréal-based X2O Media from Barco. As the global market leader in digital consumer engagement and digital signage, STRATACACHE offers enhanced focus and new growth opportunities for X2O. After its acquisition in 2014, X2O became part of Barco's Enterprise division, which focuses on solutions for meeting and control rooms. Over the years, X2O secured top-tier customers including John Deere,…

Five Video Marketing Blogs You Should Read

Video is hot, and there is no dearth of information about the new exciting innovations happening in the ecosystem. To get you close to “What’s Hot” in video marketing technology, we picked five must-read blogs you should dive into. Introducing GoVHS, Vidyard’s Most Innovative Product! #AprilFools One of the best product introductions in the video marketing series, Vidyard’s blog on GoVHS showcases why marketing teams should not lose touch with the ‘retro’. Hannah Cameron, Vidyard’s Content Marketing Pro, explains how…

Plantronics to Acquire Polycom for $2 Billion

Creating the Communications and Collaboration Gold-Standard So Good Ideas Are Seen and Heard Plantronics, and Polycom announced that they have entered into a definitive agreement under which Plantronics will acquire Polycom in a cash and stock transaction valued at $2.0 billion enterprise value. The transaction has been unanimously approved by the boards of directors of both companies, is subject to regulatory approvals and other customary closing conditions, and is expected to close by the end of the third calendar…

Comm100 CEO Unveils North American Growth Leadership Team

Tech Industry Veterans Join the Company to Drive Product Innovation, Revenue Growth and Customer Experience Comm100 Network Corporation announced the appointment of the company's North American leadership team including key positions in marketing, sales and customer support. Headquartered in Vancouver, Canada, Comm100 will accelerate growth in North America with their next generation digital customer engagement platform. Now in its ninth year of operations, the company has developed a leading enterprise platform…

Kochava Announces Engagement Push Notifications

First Platform To Connect Mobile Attribution With Marketing Automation Kochava Inc., the industry leader providing holistic measurement solutions for mobile and connected devices, announces the addition of customized, behavior-driven push notifications to their platform. With Engagement push notifications, marketers can target specially selected audiences based on user behavior, trigger automated personalized push messages, visualize campaign lift at scale and attribute push campaigns, all within the same Kochava…

comScore Receives Renewed Certifications from TAG for Its Efforts to Eliminate Piracy and Fraud

Certifications Highlight ComScore's Ongoing Commitment to Brand Safety and Invalid Traffic Detection comScore announced the company received its certification renewal as a Validated Digital Advertising Assurance Provider (DAAP) through the Trustworthy Accountability Group's (TAG) Certified Against Piracy program, as well as a new TAG Certified Against Fraud Seal for its efforts to eliminate piracy and fraud. Also Read: Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer TAG was created three…

Social E-commerce Powered by Balluun Now Even More Powerful

The launch of Balluun365 Strengthens Mobile Footprint and Improved User Experience Across All Marketplaces  The leading provider of B2B social e-commerce worldwide, Balluun has significantly strengthened its mobile footprint and improved user experience across all its online marketplaces with the latest Balluun365 release. In focus are optimizing conversion, the customizability of each platform and the overall user experience to better serve thousands of wholesalers and drive their sales even more effectively. For over…

How AI is Driving a New Era of TV Advertising

In 2007, I was as an Assistant Media Buyer purchasing local television spots for General Motors in a few markets in the south. My job was to pick local news or local shows and allocate budgets based off of the demographics those content sources were likely to reach. The only metric of success was posting 90%, which meant we needed to fulfill 90% of the buy to the people we said we’d reach. If the goal was to reach 10 million people aged 35 to 54, a successful buy meant reaching at least 9 million of them. The campaigns…