Cognizant to Acquire Netcentric to Expand Deeper into European Market and Grow Adobe Experience Cloud Expertise

Cognizant Will Leverage Netcenric’s Industry-Valued Credibility In Bridging The Gap Between Marketing And Technology And Maximize Digital Marketing Performance The leading business and technology services provider, Cognizant, has announced that it has entered into an agreement to acquire Netcentric. Netcentic is a leading provider of digital experience and marketing solutions for some of the world's most recognised brands, and a leading independent Adobe partner in Europe. With this acquisition, Cognizant will leverage…

KickFire’s Introduces Next-Generation CRM SmartSync to Its LIVE Leads Platform

KickFire Announces LIVE Leads Platform Enhancement That Enables B2B Marketers And Sales Teams To Automatically Sync Highly Engaged Accounts To A CRM KickFire, the leader in IP address intelligence and company identification technology, announced the addition of CRM SmartSync to its LIVE Leads platform. This powerful enhancement allows companies to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their customer relationship…

Videology Offers Advertisers and Agencies Free Access to DETVgo

The New Product Allows Seamless Activation of Advanced TV Advertising Campaigns Videology, a leading provider of converged TV and video advertising software, announced the launch of DETVgo — a self-service, automated advanced TV advertising product powered by the Videology platform. Videology will offer agencies and advertisers free access to DETVgo to help facilitate advanced TV transactions and introduce more users to its benefits. The Videology platform offers a full suite of capabilities to support data-enabled TV…

eRelevance Appoints Chris Greta As Chief Creative Officer

Greta Will Help eRelevance Deliver Creative Excellence Previously Beyond The Reach Of Small Businesses eRelevance Corporation, the leading customer marketing automation service for small- to medium-size businesses, announced the appointment of Chris Greta as its first chief creative officer. With 36 years of experience in the advertising, branding and creative industries, Greta will lead the company's overall creative vision and strategy, including creative direction for client marketing, as well as the company's…

The Best Email Marketing Software According to G2 Crowd Fall 2017 Rankings, Based on User Reviews

G2 Crowd Finds MailChimp Tops Satisfaction Ratings And Salesforce Email Studio Earns Highest Overall Market Presence Score G2 Crowd, the world’s leading business software review platform, released the Fall 2017 Email Marketing Software Grid report to help businesses make the best Email Marketing technology buying decision. MailChimp, Constant Contact, and GetResponse were named Leaders in the report, receiving a strong customer satisfaction score with a large market presence. Robly, Campaign Monitor, Emma, AWeber,…

Allant Group and Aginity Announce Landmark Strategic Partnership

Collaboration To Accelerate Value For Clients' Marketing Efforts Through Analytics Allant Group, a nationally recognized, data-driven analytics firm, announced a partnership with Aginity, a leader in enterprise analytics management software. The partnership accelerates Allant's ability to develop analytics in a fraction of the time, allowing customers to share Allant's proprietary analytics across a range of applications to drive more personalized customer engagements across marketing channels and customer touchpoints…

MCH Strategic Data Partners with Marketo to Simplify Data-Driven Marketing

The Combination Of MCH Strategic Data's Quality Data With Marketo's Automation Technology Enable Marketers To Draw Insights, Build Segments And Increase Their ROI MCH Strategic Data, a leading provider of data and technology solutions, partners with Marketo, a world leader in marketing automation, to launch a powerful new feature that ingests quality MCH data into the Marketo platform. This feature allows Marketo users to cleanse, match, append and prospect. “Many marketing organizations are dependent on their…

New Sitecore Experience Cloud Transforms Digital Experiences

Powerful Data Collection And Machine Learning Tools Give Brands Faster Access To Contextual Customer Insights Sitecore, the global leader in experience management software, unveiled the Sitecore Experience Cloud, which offers a range of content management, digital marketing, and commerce tools as well as continuously optimized experiences, new approaches for collecting customer data, and real-time insights using machine learning. As part of the announcement, Sitecore announced a significant Version 9 release of its…

Interview with Carl Landers, CMO, Conversica

"It’s important to be aware of the many manual, time-consuming processes that are having a bottleneck effect on your business, then searching for solutions to address those pain points." On Marketing Technology MTS: Tell us a bit about your journey leading Conversica? Over the course of my career, one issue was pervasive - sales and marketing alignment. The two functions are completely dependent on each other, yet often find it challenging to work together effectively. So, when I came across Conversica, I recognized…

Solvvy Raises $12 Million Series A to Fix Broken Customer Service Industry with Artificial Intelligence

Scale Venture Partners Leads Funding Round To Fuel Company Growth And Advance Breakthrough AI-Powered Platform Solvvy, the leading intelligent self-service platform for customer experience, announced it has raised $12 million in Series A funding led by Scale Venture Partners. The round, which included full participation from existing investors, including Pear Ventures, Signatures Capital and True Ventures, brings the company's total funding to $16.5 million. As part of the financing, Rory O'Driscoll, Founding Partner…

Cyara Velocity Speeds CX Development By 70 Percent

Velocity Links Design to Testing, Enabling Innovation and Flawless CX Cyara, provider of the leading customer experience (CX) assurance platform, announced the launch of Velocity, the first solution to combine CX design and testing. With Velocity, the Cyara Platform is now the first to seamlessly span CX design, testing, and monitoring, enabling pilot customers to achieve 40 to 70 percent faster time-to-market, while also achieving more comprehensive testing and maximum quality. Because CX testing has historically…

Opticon’17: Enabling Customers to Accelerate Digital Optimization, Scale Experimentation Programs

Optimizely Reaches 1 Million Experiments, Impressive Enterprise Customer Growth and Expanded Platform, and AI Capabilities Optimizely, the world's leading Experimentation Platform, announced new capabilities to expand its enterprise-focused offerings. It also announced major growth across multiple lines of the business. The announcements came during the opening keynote at the only annual conference dedicated to experimentation, Opticon. Opticon brings more than 1,000 Optimizely customers, developers and partners…

Email Is Hard – Here’s How To Make It Easier

According to Ensighten, 62% of marketers say they often feel overwhelmed by the sheer volume of information that’s coming at them from all directions. On the flip side, segmented and targeted emails generate 58% of all revenue (Direct Marketing Association). If marketers have the data they need to send personalized emails that drive engagement and results, why aren’t more brands actually doing it? It’s not that marketers don’t want be better at email marketing, they’re just busy. As we discovered through conversations at…

Delivering 30 Million Messages Daily: The Power of Machine Learning at SendinBlue

Sendinblue Partnered With Dataiku To Develop A Machine Learning Solution That Validates New Customer Data Against Over 1 Billion Emails And Events SendinBlue , a leading email marketing and marketing automation software provider is delivering more than 30 million emails and text messages each day. To ensure their customers' emails reach the inbox and that SendinBlue's delivery system maintains the highest reputation, the company created a machine learning platform with Dataiku to automatically validate new customer…

TechBytes with Shamez Dharamsi, SVP, Customer Success, iSpot.tv

Shamez Dharamsi SVP, Customer Success, iSpot.tv How do you find out if consumers are paying enough attention to your advertisements? iSpot.tv, a leading real-time TV ad analytics company offers Attention Score, a measure of how consumers react to TV ads. We spoke to Shamez Dharamsi, SVP, iSpot, to understand how TV ad analytics would change in the years to come.MTS: Tell us about your role and what inspired you to be a part of a technology innovation company? Shamez Dharamsi: I started my career as a marketer, when…

Ties.com Partners With Global Access To Expand Internationally

Ties.Com Will Leverage Global Access' Integrated Technology Platform So International Customers Have A Branded Checkout Experience Global Access, a leading provider of cross-border commerce technologies and shipping solutions, is partnering with Ties.com to help the Southern California-based Internet retailer expand its cross-border sales of premium men's neckwear and better serve its international customers. The partnership agreement enables Ties.com to expand its brand globally by leveraging Global…

TechBytes with David Johnson, Director, Product Marketing, Oracle

David Johnson Director, Product Marketing, Oracle Last month, Oracle announced their integration with WeChat, enabling marketers to directly deliver connected and personalized experiences. We chatted with David Johnson, Director of Product Marketing at Oracle, to understand the B2B features of the Eloqua-WeChat integration and how this partnership would take brands closer to the customers via a popular social messaging platform like WeChat.MTS:  What are the B2B facets of the Oracle-WeChat integration? David Johnson: …

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?

AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have even concluded that AI will automate all human jobs within 120 years. Nowhere is this truer than across the marketing sector which has been revolutionized by new technologies powering digital and influencer marketing. While the market predictions and the promised ROI that these…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…