As 2018 comes to a close, most companies, firms, and agencies which participate in data collection are undoubtedly aware of GDPR and have probably taken some measures to comply with new data protection rules. However, Thomas’ key…
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Eighty-Three Percent of Retailers Surveyed View Converting One-Time Buyers into Recurring Customer Relationships as Very Important for Their Overall Retail Strategy in 2019 According to a new study commissioned by Ordergroove, the leader…
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Janrain Secure Edge Integrates New Enterprise Security Capabilities into the Janrain Identity Cloud Customer identity data has never been more valuable than it is at this moment. It has become the core currency for global brands. And…
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Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale Videolicious, the pioneer of video automation for enterprise b2b…
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A new study from a professor in the Bryan School of Business and Economics identifies innovative identity management dimensions for social media companies, consumers, and even policymakers. Recently published in Decision Sciences' Fall 2018…
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WebEngage’s Retention Marketing Conference EngageMint Recently Concluded Its Hugely Successful Second Edition at Taj West End, Bengaluru Marketing teams have to deal with two types of challenges in their ROI meetings – How many customers…
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Transformative Technologies Lead to Shifts in How Enterprises Function and How Individuals Live Everyday Life From the potential of 5G, to the power of artificial intelligence (AI), our connected lives are being shaped by the convergence…
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Enhanced Journey Builder and Mobile App Marketing Capabilities Add Value to Customer Interactions Manthan, a leading AI and Analytics company, announced an upgrade to its cross-channel campaign management and personalization solution,…
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UJET’s Founder and CEO Anand Janefalkar has revealed his top customer service predictions for 2019.  Exceptional customer support will mean fast access to personalized, efficient, omnichannel service by phone, live chat and mobile app.…
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With 87% of online marketers using video content to improve their marketing technology strategy, 51% of them have claimed videos to be the best content to give you ROI.  Also, viewers retain 95% of the information you give in the form of a…
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The YOYOW Association and Jensen Technologies have jointly released a Joomla! extension for the YOYOW blockchain. This extension is based on the YOYOW blockchain middleware. Websites that use the Joomla! open source project can interact…
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We Compile an Annual Round-Up of the Most Popular Guest Posts Published in 2018 January Five Key Trends for Programmatic Advertising in 2018 Benoit Skinazi writes our most viewed Guest Post of 2018! With GDPR and consumer sentiment…
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It’s officially the holiday season, which means that everyone is receiving a deluge of marketing messages from brands via seemingly endless channels like email, online and social ads, in-store and mail. This presents marketers with an…
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Newly Launched, Peer-To-Peer Platform Allows Participants to Protect and Control Their Data, While Benefitting from the Shared Insights of Entire User Network Comcast Cable Advertising, a division of Comcast Corporation, launched the…
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High-profile brands learned valuable lessons about the ROI of Influencer Marketing the hard way this year, as evidenced by the more attention-grabbing headlines in the industry. 2018 was the year that Unilever denounced “fake followers.”…
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SDL Research Suggests Customers Expect Continuous Digital Experiences in Content Predictions: Global Brands can deliver this with Latest Process and Automation Innovations across the Content Supply Chain SDL, a global leader in content…
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Independent advertising technology platform PubMatic formally announced that it has integrated The Trade Desk’s unified ID solution onto its sell-side platform. Together, these two programmatic advertising leaders aim to improve the impact…
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The AdTech industry has invested a massive amount of time and energy in salvaging the utility of cookies as a means of helping advertisers better find their target audiences. Unfortunately, all of the current industry efforts fall flat when…
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Technology Platform for Understanding Audience Across All Devices As the audience for video splits across devices and consumer viewing behavior shifts from linear TV to streaming video, the ability to understand, measure and deduplicate…
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