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How Often Do You Oil Your Social Media Strategy?

What Stops Modern Marketing Teams from Oiling their Social Media Strategy Regularly Compared to Their Marketing Automation and Email Marketing Stack! Way back during my college days, I read a post somewhere on a popular social pin-up board - "If you want to sell ice-creams to your audience, start from Social Media." Today, social media strategy is more than just selling ice-creams, I am sure. Time has flown since then, and it shows in the numbers for social media popularity. YouTube is cool, Facebook is newsy, Twitter…

Five Easy Ways to Plan Your Social Media Marketing Strategy | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the five easy ways to plan your social media marketing strategy. Most marketers are investing ample time and money into formulating the right social media marketing strategy to lure customers. Research says, around 79% of the Americans using the internet are active on social media. This evidently proves that social media is now “the place to be” for brands targeting to reach out to a…

Telaria Is First Dedicated Premium Video SSP to Launch Comprehensive Fraud Prevention Solution with White Ops

Platform-Wide Guarantee of Protection Against Fraud for Premium Video Inventory Across All Screens Telaria Inc., the complete software platform to manage video advertising for premium publishers, announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP). Every ad request on Telaria’s VMP, across all screens and formats, will now be scanned by White Ops to prevent DSPs from…

How AI Can Be Used To Shape Your Customer Experience

AI is driving change in the contact center industry, making it a more accessible, friendly place for a customer. AI is changing the relationship companies have with their customers. ZaiLab chief product owner Catherine Collins believes that changing technology goes hand in hand with a changing customer. The time to adopt is now. ‘Contact centers are a hassle to deal with,’ says Catherine. ‘No one has the time to sit on hold while their call is transferred to the next available agent, let alone the patience to repeat their…

Shareablee Adds Instagram Performance Analytics for Stories and Video

Shareablee's Enhanced Reporting Provides Greater Insight for Digital Marketers Surfing the current wave of Instagram advertising in #martech, Shareablee has announced the expansion of its Instagram performance analytics to include several new insight metrics, including Instagram Stories and video views. With the average brand’s Instagram presence increasing 27% year-over-year through May of this year – even without taking video views into account – the need for greater insight into all formats on the platform is becoming…

Integrating AI with Social Media Marketing to Persuade Profitable Markets

Together, AI and Social Media Could Help Marketing Teams Scale New Heights in Customer Experience and Engagement The decade belongs to the phenomenal rise of social media marketing and advertising. Thanks to Mary Meeker's insights on internet trends in 2018, marketing teams have a fair idea of how social media companies impact the way customers interact with their brands of choice. Social media marketing companies now rely on data that are collected and analyzed to create revenue opportunities across multiple marketing…

For Retailers, the Time for Digital Migration Is Now

Technology has taken the world by storm and changed the way we do business. Businesses need to adapt to new trends and tailor their customer experiences towards a more digitally-savvy target market. According to the MIT Center for Digital Business, companies that have migrated online are 26% more profitable than their competitors. When we look at the history of retail, we see a shift in the way traditional retailers operate. The birth of online shopping and AI has impacted the way retailers communicate and sell to their…

TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer

Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as possible before making a purchase decision. One negative or not-so-good recommendation could overshadow all other positive ones. So, how do marketers stay on top of their recommendations engine? In a purchasing journey, shoppers are most likely to read every recommendation that is backed by the most relevant media and reviews. WayBlazer makes this journey fully-automated and driven by AI. Adam…

Blis Adds New Blockchain Platform for Better Audience Data Fidelity and Transparency

Blis Launches Blockchain Platform with Unilever as a Pilot Partner Blis, the global pioneer in advanced location data technology, backed by Unilever, Endeit, and Beringea, announced a pilot platform to add transparency across the data ecosystem. Digital advertising commonly relies on disparate data sets to help identify audiences likely to buy products and services. Marketers increasingly face pressures to comply with data privacy regulations, understand where it came from, and to account for the performance of data…

Spiceworks Study Reveals Employees Spend 26 Days Per Year on Websites Unrelated to Their Job

Large Organizations Restrict the Most Internet Activity; Facebook, Snapchat and Instagram Most Commonly Blocked Social Channels Spiceworks announced the results of a new survey examining the use of web filtering in the workplace and the implications of restricting certain online properties. The results indicate among organizations that don't restrict any internet activity, most employees (58 percent) spend at least four hours per week, the equivalent of 26 workdays per year, on websites unrelated to their job. In other…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

Brand Embassy and Talkdesk Form Partnership to Provide an Omnichannel Platform for Customer Service

This Partnership Between Brand Embassy and Talkdesk Enables Companies Globally to Scale Customer Service Operations Across Voice and Digital Channels in a Single Integrated Interface Brand Embassy, the top-rated digital customer service platform, has signed a partnership with Talkdesk, the enterprise contact center platform, to offer a joint solution for omnichannel customer service. This partnership between Brand Embassy and Talkdesk enables both large enterprises and midmarket companies globally to test, implement…

Globant Publishes Latest Book on How to Embrace Artificial Intelligence as a Catalyst for Augmented Intelligence

The Book Works to Demystify AI and Provide Strategies on How to Implement the Technology so That Organizations Can Take Full Advantage of the Opportunities It Provides Globant, a digitally native technology services company, launches its latest book, "Embracing the Power of AI." The book serves as an introduction to artificial intelligence (AI) to get readers comfortable with the principles of AI. Readers will walk away with a greater understanding of how to effectively implement AI in a way that allows them to embrace…

Fractal Analytics Hosts Inaugural ai.now Conference to Help Fortune 500s Realize the Value of Artificial Intelligence

Attendees from a Wide-Range of Industries Will Learn How to Unlock and Accelerate Business Opportunities Through AI Fractal Analytics, a global leader in AI solutions that power human decision-making in Fortune 500 companies,  announced the launch of ai.now, a brand new conference focused on how Fortune 500 businesses can better leverage artificial intelligence for their organizations. The half-day event, which includes a number of sessions and roundtable discussions, will take place on Wednesday, July 18, 2018 at the One…

Consumers Are Embracing AI and Will Reward Organizations That Offer More Human-Like AI Experiences

While Consumers Prefer Engaging with Organizations Through a Mix of AI and Humans, They Would like AI to Have More Human-Like Qualities, says Capgemini Research New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial…

Columbia University Wins the 2018 Atos IT Challenge with Their Artificial Intelligence Project

"Behind the Meter" Team's Project Uses a Chatbot and AI to Supply Electricity to Connected Objects Reducing Costs and Environmental Footprint Atos, a global leader in digital transformation, announced the winners of its international student competition, the Atos IT Challenge, at a ceremony presided over by Thierry Breton, Chairman and CEO of the Group. Now in its seventh year, the competition saw 204 teams from around the world compete on the theme of 'Chatbots & AI'. With 204 teams made up of more than 650 students…

Digital Customer Experience Moves From the Call Center to the Boardroom

Digital Customer Experience Study Reveals an Increased Emphasis on Top-Down CX Transformation NelsonHall has completed a new study entitled Digital Customer Experience Services, which analyses the current customer experience (CX) vendor offerings and client requirements and their likely future state. A major shift in the market is the need to evolve from contact center-driven customer service to a comprehensive CX strategy consisting of new operational models, digital technology, and continuous analytics insights. The…

Millennial Parents Cool with Babies Wearing AI Health Trackers, Finds IEEE

IEEE Unveiled 'Generation AI 2018: Second Annual Study of Millennial Parents of Generation Alpha Kids'; Examined How Health- and Medical-related AI Technologies will Impact the Lives of the Most Tech-Infused Generation IEEE, the world's largest technical professional organization dedicated to advancing technology for humanity, recently unveiled "Generation AI 2018: Second Annual Study of Millennial Parents of Generation Alpha Kids."  The latest IEEE survey illuminates how millennial parents in the US, the UK, India, China,…

Conversable Now Empowers Brands to Easily Deploy Bots Across Voice and Messaging Channels

New Voice Capabilities, Bot Kits, Outbound Center, and Deployment Center Launched by Conversable, Bring Conversational Intelligence to Automated Marketing Campaigns Conversable announced the launch of a suite of omnichannel, easy deployment features, designed to let customers get their bot to market faster with little technical investment. Since the company launched in 2016, Conversable has deployed over 100 bots for major brands with millions of messages sent, solidifying its position as the leading enterprise provider…

Atomic Reach Announces $3.4 Million in Bridge Round to Accelerate Growth and Technological Innovation

Growing Content Optimization Platform Plans to Expand Its Strategic Partnerships and Market Reach as a Result of New Funding Atomic Reach, an artificial intelligence-based content optimization platform, announced the completion of a $3.4 million bridge round. The funding included participation from existing shareholders, angel investors and certain funds managed by Fidelity Investments Canada ULC. The funds will be used to accelerate company growth, support continued technological innovation and expand strategic…