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4C Launches New Cross-Channel Video Solution to Help Marketers Reach Cord-Cutters and Cord-Nevers Across Streaming Environments

Enhanced OTT Targeting Capabilities in the 4C Scope Platform Include “Elusive Audiences” Not Reachable Through Linear TV   4C, a global data science and marketing technology company, announced its Elusive Audiences offering, a new way for brands to increase the unique audience reach of their cross-channel video strategies. Through the Scope by 4C™ platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach through…

MarTech Interview with Andrew Fingerman, CEO at PhotoShelter

"Achieving the full benefits of Visual Content Marketing is not as simple as posting a picture of a brand’s product on Instagram with a witty caption." What is PhotoShelter and how does it fit into a modern Marketing Technology stack? Marketing is no longer the industry it was five or even 10 years ago, and brands have had to diversify their strategy as new technologies emerged. From the rise of digital to the growing popularity of social media, the visual appeal has become more important for brand marketers than ever…

Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences

Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ preferred method for communicating with local businesses. In this study, Ooma surveyed 500 people each from four different generations: Baby Boomer (55-75 years old), Gen X (40-54 years old), Millennial (25-39 years old) and Gen Z (4-24 years old). Overall, the survey findings show that across the board, all generations are seeking a human to human connection, preferring in person…

MarTech Interview with Sarah Kennedy, CMO at Marketo

"Savvy marketers should focus on finding opportunities or new challenges where AI can uniquely provide a new type of solution or answer." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Marketo? Marketo was always 'the' dream job for me, or really any CMO who grew up in B2B marketing and technology as I did. It was the biggest shock and blessing to have the opportunity to join such an incredible company, brand, team, and a community filled with so much passion for the product…

How to Increase Your Productivity with Proper Time Management?

Do you feel the need to become more organized and productive? Are you spending your day in some dizzy activity and then think why you haven't accomplished much? Well, then you strongly need to have proper time management strategies that help you to handle the work which is assigned to you. With the poor planning and time management, it may be tough to fit and xi everything within the desired deadlines. In this article, we will be discussing some smart hacks related to time management which can help you better plan your…

Journalists Worldwide Trust Earned Media Coverage to Drive Brand Reputation

Twitter Named Most Influential Social Platform Ogilvy announced the findings of its 2019 Global Media Influence Survey at the Cannes Lions Festival of Creativity, which revealed that corporate announcements such as financial reporting, CSR initiatives and strategic business decisions are most influential in shaping earned media coverage and driving brand reputation worldwide. The survey of more than 300 journalists found that these tactics in isolation significantly outweigh the power of third-party endorsements such as…

MarTech Interview with Alan Braun, CEO at Ingage

"We will continue to see disruption in the content marketing space as we focus our strategies on bringing content to where the eyeballs are" Tell us about your role and journey into Marketing Technology. How did you arrive at Ingage? I joined Scrollmotion as Chief Technology Officer in 2016 and six months later was named Chief Executive Officer.  Now called Ingage(formerly Scrollmotion), the company is focused on interactive content creation that empowers businesses to connect with customers in a whole new way, and is best…

One-Quarter of Small Businesses Use Influencers to Create Content on Social Media, According to Survey

Most small businesses use Facebook, but a new survey shows more than one quarter will increase investment in Instagram in 2019, where influencers are most common One-quarter of small businesses (25%) use influencers to create content on their social media channels, according to a new survey from business portfolio website Visual Objects. Influencers are an accessible source of content and engagement for small businesses looking to build a brand on social media and on Instagram in particular. Visual Objects surveyed 529…

Facebook Shoots Down ‘Innovation’ Chaos with a New CryptoCurrency Platform ‘Calibra’

Facebook's vision for social media networking is hinged on the future of Internet and Blockchain now! Facebook has been swinging two ends of the 'chaos' spectrum ever since it's roles in overlooking data privacy compliance and Cambridge Analytica scandal were exposed last year. In less than a year, Facebook has managed to map a more-focused and heavily fortified digital messaging and social media platform for users. It will be topped with a digital currency offering powered by blockchain technology. Yesterday, Facebook…

The Rising Risk of Social Media-Enabled Cyber Crime to the Enterprise and How to Defend Against It

Last year, Bromium and Dr. Mike McGuire, Senior Lecturer of Criminology at the University of Surrey in the UK, conducted in-depth academic research into the state and growth of the cybercrime economy, to better expose the impact cybercrime is having on the world – on both our personal and professional lives – today. The resulting report, “Into the Web of Profit,” showed how the cybercrime economy generated $1.5 trillion in revenue each year for malware authors and other cybercriminals, with some of the funds being diverted…

TechBytes with Katie Paulsen, VP of Influencer Marketing at RhythmOne

Tell us about your role and the team/technology you handle at RhythmOne. As the VP of Influencer Marketing at RhythmInfluence, I’m lucky enough to oversee our pre-sale strategy, paid social and account management teams, as well as to work closely with our sales team to ensure success amidst a crowded marketplace. Our detailed processes that have been fine-tuned over the past seven years coupled with our experienced team and our various technology & data partners ensures our managed service offering drives…

TechBytes with Sarah Assous, SVP Marketing at Zoovu

Tell us a little about Zoovu and your role within. Zoovu is a leading conversational marketing platform that delivers authentic human-level engagements across Chatbots, websites, and in-store. Zoovu provides real-time insights to help brands and retailers understand their consumers to grow sales and conversion. Our focus is to provide brands with the tools to better engage with their customers, providing an engaging, seamless brand experience. As the SVP of Marketing, I am responsible for expanding and growing the…

VidMob Closes $25 Million In Series B Financing To Fuel Global Expansion Of Creative Technology Platform, Agile Creative Studio

Led by BuildGroup, Latest Funds Will Accelerate Development of Creative Intelligence Tech to Improve Effectiveness of Video Ads VidMob, a first-of-its-kind full stack creative technology platform, announced the closing of $25 million in Series B financing, bringing the company's total capital raise to more than $45 million. This latest round of funding will be used to further develop VidMob's award-winning technology solution, the Agile Creative Studio, aimed at helping marketers of all sizes improve and scale their…

Issuu Launches Adobe InDesign Extension with New Issuu Story Cloud

Integration Offers Creators and Marketers the Ability to Directly Share InDesign Content as Social Media Stories at Scale Issuu, the world’s largest digital discovery and publishing platform, announced a new digital suite of solutions called the Issuu Story Cloud, which includes an integration with Adobe InDesign. The Issuu Story Cloud is an end-to-end suite of distribution, discovery and monetization solutions, and the InDesign extension allows creators to easily format brand-approved assets directly from InDesign into…

Brand Networks Unveils First-Ever Solutions to Support & Scale Authentic Local Social Advertising

Brand Networks, the cross-channel managed media software and services provider, announced a suite of local social advertising solutions to help brick-and-mortar brands reach, engage, and sell to their local communities in an authentic, credible and extensible way. Brands of all sizes can now generate local awareness, emotional connections, and store footfall with these solutions, leveraging and enhancing relationships with patrons. “Brick-and-mortar businesses are under attack in today’s digital world. They are looking for…

Pixery Launches Social Media Video Maker App Impresso V2.0 on App Store

Impresso is a smartphone app which allows any user to produce professional videos to enable individuals to leverage the power of videos to promote their brand on social media and engage their audience. Impresso is aimed at marketers, content specialists, influencers and small business owners with no prior technical knowledge or expertise in video making. The app empowers users to create engaging videos, with minimum effort and resource, generating videos in real-time so that users share their stories quickly and easily.…

MarTech Interview with Don White, CEO at Satisfi Labs

"Every customer is the foundation of our company, so our growth comes from ‘same-store sales’ as we expand our current customer commitments with new products and services." Tell us about your current role and journey to Technology. What inspired you to establish Satisfi Labs? I am the co-founder and CEO at Satisfi Labs. I got my start at Bloomberg and loved working there and was able to hold leadership positions in Operations, Product Development and Sales. I then joined a start-up called Datahug to see if I could…

Accelerated Growth Sees Amazon Crowned 2019’s BrandZ Top 100 Most Valuable Global Brand

Consumer Technology Brands Pass the $1 Trillion Brand Value Mark With little sign of a slowdown in growth, Amazon has become the world's most valuable brand, according to the 2019 BrandZ Top 100 Most Valuable Global Brands ranking released by WPP and Kantar at the New York Stock Exchange. Amazon's smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to…

Pixery Launches Social Media Video Maker App Impresso V2.0 on App Store

Impresso is a smartphone app which allows any user to produce professional videos to enable individuals to leverage the power of videos to promote their brand on social media and engage their audience. Impresso is aimed at marketers, content specialists, influencers and small business owners with no prior technical knowledge or expertise in video making. The app empowers users to create engaging videos, with minimum effort and resource, generating videos in real-time so that users share their stories quickly and easily.…

L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

Gumgum Sports’ Latest Computer Vision Analysis Also Found That Playoff Run Generated $10 Million for Jersey Patch Sponsors of Finals Teams and That Still Images Produce Higher-Quality Jersey Patches Exposures Than Videos GumGum Sports released its much-anticipated social media valuation insights for the 2018-19 NBA season, finding that Los Angeles Lakers jersey patch sponsor Wish generated the highest sponsor media value across team owned-and-operated team accounts. The computer vision-powered sponsorship valuation…