Qualtrics Partner Network Expands into Five Programs to Support Organizations of All Sizes and Industries on Their Experience Management Journey Qualtrics, the leader in experience management, announced that over 100 organizations have joined the Qualtrics Partner Network (QPN) in the first 12 months since its launch. The Qualtrics Partner Network, combined with the technology of the Qualtrics Experience Management (XM) Platform, extends the experience management capabilities and solutions available to help customers of…

"The industry is still exploring how AR and VR can transition from the realm of entertainment into more business-oriented applications." Tell us about your role and how you got here. What inspired you to be part of FactGem? I am CEO and Co-Founder of FactGem. My route to the technology field was definitely not typical, but thinking back, I would not have arrived here by any other path. I actually started my career in investment banking. As part of my work, I needed to sift through mountains of data, generally housed in…

Turns contact center agents -- 1 in 57 Americans -- into bot creators and managers LivePerson, Inc., a leading provider of conversational commerce solutions, launched Maven, a conversational AI that enables brands to replace traditional websites and 800-numbers with personalized conversations over SMS, Facebook Messenger, WhatsApp, Google RCS Business Messaging, Amazon Alexa, and other popular messengers and voice assistants. Maven enables not only computer scientists, but also the millions of agents working in contact…

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb. No source is certain, but image-based advertising has been around for a very long time, not just for its capacity to effectively distill complex messaging into visual essence, but because visual over text-based targeting is now a…

Reprints Desk and Dimensions Customers Will Benefit from a Powerful Combination of Intuitive Discovery, Instant Scientific Literature Access, and Personalized Data Research Solutions, Inc., a pioneer in providing cloud-based workflow solutions for R&D driven organizations, announced that its wholly-owned subsidiary Reprints Desk and technology company Digital Science have forged an agreement bringing together the power of two research tools: Article Galaxy and Dimensions.  Reprints Desk's award-winning Article Galaxy…

Clarivate Analytics, the global leader in providing trusted insights and analytics to enable researchers to accelerate discovery, today named 17 world-class researchers as Citation Laureates - researchers whose work is deemed to be, 'of Nobel stature', as attested by markedly high citation tallies recorded in the Web of Science citation index. Each year since 2002, analysts at Clarivate Analytics have drawn on Web of Science publication and citation data to identify influential researchers in the research areas recognized…

"Technology innovations aren’t about replacing human analysis and decision making — the focus should be on amplifying it."Tell us about your role at Outreach and how you got here. What’s the most fascinating aspect of leading a Sales Engagement software platform? I’m the CEO and co-founder of Outreach. My job is to make our customers successful by hiring the best talent around and uniting them to further our mission. Some days, that means diving into strategy with my product team; other days, it means digging into the…

Mapping and operationalizing the customer journey are critical activities for today’s B2B marketer. As more companies turn away from product-centric strategies and embrace customer-centric strategies, the pressure mounts for marketing to lead the transition. Yet, how ready is marketing to step up to the plate and what prepares marketing for this challenge? Based on my work with hundreds of marketing organizations, when marketing has a strategic Marketing Operations (MO) department, marketing successfully leads the transition…

"Beyond Conventional AI" Company Hosts Diverse Class of Summer Interns to Cultivate the Next Generation of Leaders in Artificial Intelligence Beyond Limits, a leading developer of advanced artificial intelligence (AI) solutions, announced the launch of "Beyonders", their new internship program for the next generation of cognitive artificial intelligence leaders. The company's reputation for innovation and explosive growth has made it a top destination for some of the sharpest minds in AI. Beyonders brings together…

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

After Analyzing Hundreds of Marketing, Design, Creative, Development, and IT Companies in Atlanta, Research Firm Clutch Named the Leaders Based on Client Reviews Leading research, ratings, and reviews company Clutch released in-depth analysis and rankings of business service providers in Atlanta. The data shows the leading companies in four business segments: advertising and marketing, creative and design, development, and IT services. Of the hundreds of companies evaluated, these companies were named top performers…

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in 2018, it’s appropriate to gauge where Martech is heading. The marketing technology stack of today is like one big meadow with resources and tools in abundance and a whole bag of integrations to choose from. Let’s contemplate the state of affairs for Martech in 2018 and pin some trends…

Former Google Engineers Cheng Li and Duran Liu Announced the Launch of Blockchain Advertising Project, Atlas Protocol, a Decentralized Digital Marketing Protocol Built on the Nebulas Public Blockchain Last week New York City saw the launch of Atlas Protocol, a new blockchain advertising project by xGoogler Blockchain Alliance (GBA). A first application-layer protocol developed by Nebulas, Atlas Protocol, leverages the open source blockchain platform’s decentralized PageRank algorithm. The Vision Duran Liu, the…

"B2B marketers need to centralize all their customer data, across all channels so that all their digital marketing tools are working off the same data set." Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech? I was delighted to join Sitecore as their CEO because it's a great company with fantastically talented people and a wonderful culture. I was excited by some significant trends -- half of our species is now online; WCM and Commerce are massive and rapidly growing…

In 2013, bestselling author Michael Simmons interviewed Ronald Burt, one of the world’s top network scientists. He asked him about the number one best predictor of career success. Burt’s response? An open network. An open network is a network where you are connected to different clusters of people who don’t know each other (versus a closed network where you are connected to people who tend to know each other). We often hear that in order to be successful we must have a strong network. What many people don’t realize is…

IBM, Omnicom Media Group, Barclaycard and Mindshare Were Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain. The I-COM award winners were announced on April 10, during one of the most anticipated parts of the I-COM Global Summit 2018: the I-COM Gala Awards Dinner. The 9th edition of the world's leading marketing data & measurement strategy event is being held in San Sebastian, Spain, gathering the brightest of the Smart Data Elite to discuss and network under the…

There Is A Clear Paradigm Shift In The Approach To Marketing Approach, Largely Due To The Path-Breaking Advancements In AI And Machine Learning Every marketer would agree that we live in the age of customer experience (CX). Most marketing teams are focused on creating impressive (aka real-time and relevant) personalization to match the unprecedented standards of CX. And CX is driven by content that can do more than just hook the audience. Today, content is the hen that lays the golden egg – CX, all the way! Emotions Are…

Vue.ai Brings Its Vision of End-To-End Merchandising and Catalog Automation to Life Artificial Intelligence startup Vue.ai announced the commercial launch of its latest product that analyzes garments and automatically generates a human model. The product will allow retailers to give their customers a unique experience, personalizing the model’s pose, body type, accessories and more. Retailers across the globe spend millions on product digitization and photography. With Vue.ai, companies can tag, title, describe and also…