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Rhonda Wunderlin, Chosen For SIIA Software And Services Board Of Directors

Rhonda Wunderlin Also Served as a Board Member for KaiNexus and Oracle Marketing Cloud Customer Advisory Board Informa Engage a renowned leader in marketing services, announced that Rhonda Wunderlin, VP of Performance Management has been elected to the SIIA Board of Directors (Software and Information Industry Association). SIAA is the trade association of digital content and software, thus benefitting its members with the deliverance of advocacy, leadership and marketing information. Wunderlin has been elected for a…

bpm’online Introduces A Major Update To Its Intelligent Platform For Business Process Automation And CRM

bpm'online 7.12 Comprises of Tools to Accelerate Four Key Business Transformation Cycle  Implementation, Adoption, Alignment and Change bpm'online, a global business software company leading in the space of business process automation and CRM,  announced a major update of its product line, bpm'online version 7.12 featuring over 200 enhancements and updates to accelerate business growth and transformation. bpm'online 7.12 features tools to accelerate the four key pillars of business transformation cycle –…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…

Profisee Introduces Actionable Analytics With Profisee Platform Version 6.1.0

Enterprise Data Management Made Easier for the Business with Profisee Platform V6.1.0 Profisee, a leading modern data management technology company, announced, the general availability of the latest version of the Profisee Platform (v6.1.0). With the release of v6.1.0 of the Profisee Platform, Profisee continues to focus on providing the industry's most interactive and engaging data stewardship experience for business users. By allowing organizations to configure targeted applications for different business…

Robin8 Appoints Joe Sticca As Global COO To Expand Tech Offering Globally

With Joe Sticca, Robin8 Continues to Enhance Its Team by Hiring Top Level Mangement Executives Robin8, the creator of the Profile Utility Token (PUT), has selected Joe Sticca as Global Chief Operations Officer for the Robin8 core business and social media platform being built on the blockchain. He is a new addition to the team that Robin8 is building to improve their existing product offerings and expand globally. Robin8 is a New York and Shanghai-based digital platform for influencers, those who seek to steer their…

Eclipse and Racami Announce Partnership To Combine Document Composition and Workflow

Eclipse's Business Communications Center Powered by Racami's DocOrigin Provides Dynamic Interactive Customer Communications Two of the world's most innovative document automation leaders announced a partnership that combines Eclipse's DocOrigin with Racami's Alchem-e to take document automation to a new level. While seamless to the corporations that utilize DocOrigin and Alchem-e, the technology provides integration between Data Processing, Composition, Post Composition, Printing, Document Presentation and Document…

Pradeo Launches a GDPR Toolset for Companies to Diagnose Their Mobile Framework against the Regulation

Pradeo Security to Detect and Flag Any illegitimate Use of Personal Data by Mobile Applications That Hinders GDPR Compliance At a time when GDPR has become a major focus for companies, Pradeo aims at providing readability by highlighting personal data manipulated through the mobile framework and drawing a clear path towards GDPR-compliance. For its fourth participation in the RSA Conference, Pradeo announces the launch of a GDPR toolset as part of its PRADEO SECURITY solution. Today's digitalized society naturally…

Interview with Kristine Steuart, CEO And Co-Founder, Allocadia

"The success of the #RunMarketing movement is due to the need for marketers to better manage all of the operational aspects of marketing." Tell us about your role and how you got here. What inspired you to start a MarTech company?           The Allocadia story, like many entrepreneurs, starts with experiencing a big, challenging problem first-hand. I was working in marketing at a global high-tech company in Vancouver, Canada. My colleagues and I managed our multi-million dollar marketing investments in multiple…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

Citrix Personalizes The Customer Journey With Evergage

Citrix to Use Evergage's Real-Time Personalization to  Educate, Guide and Inform Individual Prospects and Customers with  Relevant Content Evergage, the real-time personalization platform company, announced that Citrix is deploying Evergage as part of an expanded personalization strategy to consolidate and replace various "point solutions" and better engage with prospects and customers at the one-to-one level. By understanding each person's and company's interests, preferences, and unique connectivity, collaboration and…

AppOnboard Raises $15 Million In Series A Funding To Empower Mobile Developers

AppOnboard Plans to Accelerate Its Growth and Development to Bring Its Proprietary App Demo Technology to More Developers Worldwide AppOnboard, a mobile technology platform for app developers, has announced it has raised $15 million in Series A funding to further accelerate the development and adoption of its app demo technology. The round was led by Korea Investment Partners (KIP) alongside Mirae Asset Management, Mantaray, MTG, and Runa Capital who join existing investors London Venture Partners, Troy Capital Partners,…

Percolate and Allocadia To Deliver Joint Solution To Empower Marketing Leaders

Percolate Partnership with Allocadia  Highlights Two Best in Class Marketing Technology Providers' Commitment to Help Marketers Percolate, the System of Record for Marketing, and Allocadia, the leading Marketing Performance Management solution, announced a partnership to further streamline the marketing process to deliver more effective marketing results. This partnership is another validation of the growing importance of the marketing operations role and technologies that support their objectives. The integration will be…

AppSwarm To Develop Application Skills For Amazon Alexa With Programming Team

AppSwarm Partners with and Assists Other Development Firms in Technology Development, Business Management, and Funding Needs AppSwarm, a technology company specializing in the accelerated development and publishing of mobile apps, announced plans to develop a suite of applications for Amazon Echo using Alexa Skills Kit. The company plans to develop a suite of voice recognition applications for the Amazon Echo focusing on personal, business, and entertainment utilizing the Amazon Skills Kit, and Video Skills Kit.…

Oracle Partner Openprise Launches Data Orchestration Platform

Openprise Helps Marketers in Data Preparation, Decision Making, and Execution with Oracle Marketing Cloud Integration Openprise, an Oracle Partner Network’s (OPN) Silver Level and Cloud Standard Member, announced that it has launched a data orchestration platform on the Oracle Cloud Marketplace. Oracle customers can seek trusted service providers and business applications for unique customized solutions, including those that extend to Oracle Cloud Applications. The Oracle Cloud delivers enterprise-related services at…

SRAX Shifts Vertical Strategy Into Overdrive, Launches SRAXauto

SRAXauto Joins SRAX's Vertical Offerings Targeting Healthcare, CPG and Sports Fan Audiences SRAX launched its new auto vertical offering, SRAXauto. The company's latest digital marketing and data management tool is designed to reach and reveal valuable auto audiences for auto manufacturers and dealers. "Replicating the success of our vertical strategy is a core focus," said Christopher Miglino, CEO and Chairman of SRAX. "SRAXauto is the latest example of our efforts and the opportunity to drive unique targeting…

Bright Pattern Integrates With NICE Workforce Optimization

Leading Provider of Omnichannel Cloud Contact Center Software Announced Its Integration With NICE Workforce Optimization (WFO) Powered by Advanced Analytics Bright Pattern, leading provider of omnichannel call center software, announced its integration with NICE WFO to help customers optimize operational performance and reduce cost through advanced workforce analytics. Bright Pattern's enterprise customers are early adopters of the integration looking to improve customer experience and empower employees with powerful WFO…

AI-Powered Customer Service Company Simplr Raises $8 Million in Series A

Simplr Will Use Its Series A Funding to Work On A New Combination of Human Power and Machine Learning to Disrupt Customer Service Outsourcing In an increasingly connected and social media dominated the world, customer service is quickly becoming the key differentiator among e-commerce brands. Consistent, reliable and rapid-fire customer service is a necessary element of any successful business. According to a 2018 Customer Service Benchmark Report, 62% of companies don’t respond to customer inquiries in a timely…

Commerce Signals Launches Tracking Service for First-Party Data

The New Tracking Service by Commerce Signals Ensures Consistent Management of Consumer Privacy and Data Use Across the Marketing Data Supply Chain Recent events regarding uses of consumer data clearly demonstrate the need for transparency to anchor consumer trust, brand identity, and data partnerships. Over the last six years, Commerce Signals has built both its platform and business around creating trust and transparency in data. By expanding on existing services to leading financial institutions and retailers, Commerce…

Informatica Announces Intelligent Metadata APIs And Enhanced AI Algorithms For Enterprise Data Catalog

New Capabilities for Informatica Enterprise Data Catalog Simplify Democratization of Data and Accelerate Self-Service Analytics Informatica, the enterprise cloud data management leader, announced the launch of its reimagined Enterprise Data Catalog with intelligent APIs and deeply enhanced AI algorithms, powered by the CLAIRE engine, for self-service data discovery by any line-of-business user. With new, intelligent APIs, users can have one-click access to the rich content of Enterprise Data Catalog from within their own…

Couchbase Revolutionizes Data Movement Between the Cloud and Edge with Latest Release of Couchbase Mobile

Couchbase Mobile Enables Enterprises to Extend Business-Critical Applications to the Edge Quickly, Easily, and Securely to Deliver Exceptional Experiences Across All Mobile Touchpoints Couchbase, the world’s first Engagement Database, announced the latest advancement in mobile data management with Couchbase Mobile 2.0. The latest release offers enterprise developers SQL queries, Full-Text Search, synchronization, and end-to-end security among other features to easily mobilize business applications to create exceptional…