Banner Before Header

GDPRmageddon is Here. But Artesian Solutions Tells B2B Sales Professionals, Opportunity Awaits

Artesian Solutions, the leading AI-powered B2B business intelligence and insight provider, today announced its commitment to helping its sales, relationship management, business development and customer success users comply with the General Data Protection Regulations (GDPR), which came into effect on 25th May. May 25, 2018, felt like GDPRmageddon with The ICO website crashing, some international websites blocking EU visitors and Google and Facebook being accused of misconduct within hours of the regulations coming into…

TechBytes with Veronica Buitron, Co-founder and CTO, TangoCode

Veronica Buitron Co-founder and CTO, TangoCode Digital Transformation is key to survive in this age of data-driven sales and marketing. Most companies need to relook their digital processes and adapt to the disruptive phenomenon. We spoke to Veronica Buitron, Co-founder and CTO of TangoCode, to understand how to bridge the gap between UX  and CX and the current state of digital transformation in B2B marketing firms. TangoCode builds custom software for companies in the digital marketing space.Tell us about your role at…

Interview with Oz Etzioni, CEO and Co-founder, Clinch

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and streamlined experiences that tracks each user on their journey."Tell us about your role and how you got here? What galvanized you to start Clinch? I’m the co-founder and CEO of Clinch. My background is a combination of roles in aviation, industrial design, and digital advertising. In my last role I was Head of User Experience and Innovation at McCann Worldgroup (MRM) in New York. I founded Clinch…

Io-Tahoe Co-Founder Oksana Sokolovsky Accepted into Forbes New York Business Council

Forbes New York Business Council Is an Invitation-Only Community for Small Business Owners in Greater New York City Oksana Sokolovsky, Interim CEO & Co-Founder - COO, Io-Tahoe, has been accepted into the Forbes New York Business Council, the foremost growth and networking organization for small business owners in Greater New York City. Sokolovsky joins other Forbes New York Business Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

Kaltura Acquires Interactive Personalized Video Startup Rapt Media

The Acquisition by Kaltura Brings Advanced Branching Video Technology and Customers Including Mercedes, EMC Dell, and eBay Kaltura, the leading video technology provider, announced that is has acquired the interactive personalized video startup Rapt Media for an undisclosed amount. Rapt Media’s interactive branching video technology is ideal for personalized marketing, customer education, recruitment, learning and educational video experiences. Viewers are guided through different video paths depending on their behavior or…

Linkfluence Launches Linkfluence Search – Introducing the Easiest Search Engine for Discovering Market Trends and Brand Insights

Accessing the Latest Trends, Buzz and New Influencers from Paris to Shanghai Is Now Possible with Linkfluence Search Linkfluence, leader and pioneer of social data intelligence, continues to innovate through the launch of a new product in its Social Listening Suite - Linkfluence Search. Linkfluence Search offers brands the fastest and easiest way to track any trends, benchmark against competitors, and measure their campaigns in a single click, with zero setups. With 15 years' of experience in social listening and…

DES2018 Turns Out to be a Hit With 20,974 Attendees From 51 Countries

68% of the Attendees at DES2018 were C-Level Executives from Portugal, United Kingdom, Germany, United States and France; DES has Already Announced Dates for the Next Edition in Madrid Digital Enterprise Show (DES), a three-day conference about the technologies that are driving the business world into the digital economy, came to an end recently. There was a substantial increase in attendance, with 17% more attendance than the last edition. DES2018 is already the world's largest international forum on digital…

Is Person-Based Marketing an Upgrade to ABM?

Person-Based Marketing Means You Get to Talk to the Person, so You Know Who Sees Your Message and What Is Relevant for This Person to Use in Your Communication Your customers are real people, and they want to be treated with real experiences. That's the whole context of Person-based marketing (PBM). Customers react to personalized experiences positively compared to bland, traditional messages, promoted across marketing channels, sans logic. Earlier this month, Influ2 platform, powered by machine learning, announced the…

Interview with Jason Beckerman, Co-Founder and CEO, Unified

"Social data can empower sales teams to sell better, marketers to advertize better, and analytics teams to make real-time recommendations."Tell us about your role and how you got here. What inspired you launch Unified? My role as CEO of Unified includes overall strategic direction of the organization, as well as our products and services. I grew up in the financial services industry running technology projects for companies like Merrill Lynch. My co-founder and I saw the early power of the Facebook platform and built some…

AI Retail Leader Rubikloud Collaborates with Intel to Revitalize the Shopping Experience

Rubikloud Technologies, a global leader in retail artificial intelligence (AI), announced a strategic relationship with Intel to more deeply collaborate on retail AI solutions that can revitalize the shopping experience. Intel Capital recently led a $37 million financing round in Rubikloud and believes AI will transform retail in meaningful ways. Global retail spending on artificial intelligence will grow to $7.3 billion per year by 2022, up from an estimated $2 billion in 2018, according a recent study from Juniper…

Datorama Recognized as One of the 2018 Best Places to Work

Datorama, a Leader in AI-powered Marketing Intelligence, honored by The Business Intelligence Group Datorama announced that The Business Intelligence Group has awarded them a 'Best Places to Work' designation in its business award contest. The organization recognizes companies that are actively working to improve their own performance through efforts to challenge employees in environments that make work fun and engaging. Datorama employees scored an average rating of over 9.36 out of 10 when ranking their overall…

Fireside Chat with John Sampogna

John Sampogna talks about his journey in setting up Wondersauce. Know My Team My role at Wondersauce, and how I got here. We started Wondersauce in 2011 with the dream of creating an agency that was completely focused on human behavior and how that impacts design, technology, marketing and media. We believe the world is getting smaller and agencies need a holistic understanding of all facets of the modern marketing funnel. At any given time we are creating global ecommerce platforms, producing content across all…

Independent Research Firm Names Bynder a ‘Strong Performer’ in 2018 Report

Bynder Chosen For Its Easy-to-Use Interface and Usability Bynder, the global leader in digital asset management (DAM), announced that it was named a 'Strong Performer' in The Forrester Wave: Digital Asset Management for Customer Experience, Q2 2018 report by Forrester, Inc. The Forrester report states that Bynder "truly shines with its user interface and usability". Also Read: Bynder Announces Integration and Partnership with Hootsuite In the report, Forrester calls Bynder "a good choice for companies that want an…

linknexus Appoints Industry Veteran Lindsay O’Neill as SVP, Business Development

Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, has announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development. At the time of this announcement, Lindsay said, “I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement." Reporting…

MediaVillage Announces Partnership with Maru/Matchbox for Advanced Insights

MediaVillage, a Media Industry Researcher and Publisher, Advances Media Insights with New Capabilities MediaVillage, is a leading publishing, researching and business development firm in the marketing and media industry. Maru/Matchbox is the market leader in the use of insight communities and technology to produce focused-outcomes market research. MediaVillage announced the partnership with Maru/Matchbox to use their Eye Intelligence platform for advanced data visualization and analytics. MediaVillage is the primary…

Gracenote Launches New Tool to Unify Content Search

New Data Solution Sets Empower Video Streaming Services Gracenote, a Nielsen company, is the world’s leading provider of video metadata including rich imagery, TV channel line-ups, programming and scheduling data covering 85 countries and 35 languages. Gracenote has now launched new datasets covering both On-Demand content and virtual MVPD (vMultichannel Video Programming Distributor) to completely optimize the TV Viewing experience. A new TV metadata and electronic program guide (EPG) solution from Gracenote equips…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

Searches for GDPR Increase 700% in Run up to the Implementation Date

Social Media Sentiment Surrounding GDPR Was Optimistic, with 83.8% of #GDPR Tweets Being Positive in Tone, Finds SEMrush The EU’s General Data Protection Regulation (GDPR) would be officially live from tomorrow, 25 May. As GDPR comes into force this week, searches on the subject increased by 700% globally in the last year. Around the world, Google searches for GDPR increased from 250,000 to more than 2 million, according to new data from online marketing platform, SEMrush. GDPR is a new European Union legislation…

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand advertising ." Tell us about your role and how you got here? What galvanized you to start Tech Essence? I’m the founder of Tech Essence and brain behind Marketing Town, a SaaS-based marketing technology that provides marketers with a trustworthy and transparent solution to make faster, data-driven marketing optimization decisions based on a clear view of their data. The idea came to me as a result of…